Hand Sanitizer Market Size, Share, Growth, Trends, and Global Industry Analysis: By Formulation Type (Liquid, Gel, Foam, and Others), By Content (Alcohol Based, and Non-Alcohol Based), By Active Ingredient (Ethanol, Benzalkonium Chloride, and Isopropyl), By Distribution Channels (Pharmacies, Specialty Stores, Hypermarkets, Supermarkets, E-commerce, and Others), By End User (Hospitals, Schools, Restaurants, Household Purpose, Shopping Plaza, and Others), and Region Forecast 2020-2031 

Hand Sanitizer Market size was valued at US$ 1,755 million in 2024 and is expected to reach US$ 2,461 million by 2031, growing at a significant CAGR of 5.0% from 2025-2031. The use of hand sanitizers is essential to prevent communicable diseases, which is projected to boost market growth. The market is driven by the rising global awareness regarding sanitation and personal hygiene. Globally, the COVID-19 pandemic has called for the increased use of hand sanitizers in public facilities, transportation, hospitals, nursing homes, and even common households to ease the virus burden.

The United States Food and Drug Administration (FDA) claimed that Ethyl alcohol which is used as an active ingredient to manufacture sanitizers is effective against SARS CoV-2 virus and hence is recommended to use against COVID-19 viruses such factors are likely to boost the market growth. However, to escape the rough skin caused by alcohol-based hand sanitizers, manufacturers are concentrating their efforts on introducing natural ingredients into disinfection solutions, such as Aloe Vera, Tea oil, and others, into their products to give more protective hygiene solutions. To increase the customer base, companies are concentrating on formulating several types of skin washes, such as foam, gel, liquid, and sprays.

Merger and acquisition strategies as well as promoting the use of hand sanitizers via advertisements, promotional campaigns, and media coverage, are used by prominent companies, such as Unilever and P&G, for brand building, business expansion along with the attraction of more customers, which boosts the market growth and enhance their market share in the global market during the forecast period. However, the industry encountered substantial challenges in enhancing manufacturing capacities due to the interferences in the supply chain and widespread supply-demand gaps to reduce the supply shortage.

Key Developments:

• In March 2022, PURELL announced the launch of its two innovative hand sanitizers such as, Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam which will kill 9.99% of most common germs that may cause illness and it will be gentle on the skin.
• In May 2020, Reckitt Benckiser Group plc. made partnership with the Hilton chain of hotels to unveil the Hilton CleanStay initiative.
• In April 2020, Procter & Gamble started producing hand sanitizers and masks for commercial customers to combat the shortage of these products during the pandemic. They are marketed under the Safeguard brand, owned by Procter & Gamble, and meet the standards and regulations set by the World Health Organization.