Hand Sanitizer Market: By Formulation Type, By Content, By Active Ingredient, By Distribution Channels, By End User, and Geography
Hand Sanitizer Market size was valued at US$ 1,672.1 million in 2023 and is poised to grow at a CAGR of 4.95% from 2024 to 2030. The use of hand sanitizers is essential to prevent communicable diseases, which is projected to boost market growth. The hand sanitizer market is driven by the rising global awareness regarding sanitation and personal hygiene. Globally, the COVID-19 pandemic has called for the increased use of hand sanitizers in public facilities, transportation, hospitals, nursing homes, and even common households to ease the virus burden. The United States Food and Drug Administration (FDA) claimed that Ethyl alcohol which is used as an active ingredient to manufacture sanitizers is effective against SARS CoV-2 virus and hence is recommended to use against COVID-19 viruses such factors are likely to boost the market growth. However, to escape the rough skin caused by alcohol-based hand sanitizers, manufacturers are concentrating their efforts on introducing natural ingredients into disinfection solutions, such as Aloe Vera, Tea oil, and others, into their products to give more protective hygiene solutions. To increase the customer base, companies are concentrating on formulating several types of skin washes, such as foam, gel, liquid, and sprays.
Merger and acquisition strategies as well as promoting the use of hand sanitizers via advertisements, promotional campaigns, and media coverage, are used by prominent companies, such as Unilever and P&G, for brand building, business expansion along with the attraction of more customers, which boosts the market growth and enhance their market share in the global market during the forecast period. However, the industry encountered substantial challenges in enhancing manufacturing capacities due to the interferences in the supply chain and widespread supply-demand gaps to reduce the supply shortage.
Study Period
2024 - 2030Base Year
2023CAGR
4.95%Largest Market
North AmericaFastest Growing Market
North America
Governments are undertaking various programs and promotions regarding personal hygiene, and cleanliness that are generating a high demand for personal care products. These initiatives are mainly taken to increase awareness regarding personal hygiene among the population and are likely to fuel the demand for personal care products. For instance, In January 2021, The Japan International Cooperation Agency (JICA) introduced the “Acchi Adat” campaign to promote personal hygiene in India. Furthermore, Large infrastructure facilities for schools and educational institutions will drive the consumption of hand-cleaning products among students, faculties and other staff members. Moreover, increasing awareness regarding personal hygiene and sanitation practices will drive the North American regions market growth. The robust infrastructure growth of retail outlets, shopping malls, and specialty outlets is projected to increase the supply rate of personal care products which drives the market growth.
Report Benchmarks |
Details |
Report Study Period |
2024 - 2030 |
Market Size in 2023 |
US$ 1,672.1 million |
Market CAGR |
4.95% |
By Formulation Type |
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By Content |
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By Distribution Channels |
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By End User |
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The factors that are driving the growth of global hand sanitizer market are Growing inclination towards wellness and health and product upgradation like addition of perfumes in preparation of sanitizers.
The leading players in the hand sanitizer market are Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries, Inc., Henkel AG and Company, Hindustan Unilever, Vi-Jon; Chattem, Inc., Best Sanitizers, Inc., and Kutol.
Asia Pacific dominated the hand sanitizer market. The growth is mainly driven by the increased and frequent use of hand sanitizers.
Historic years considered for the market study are 2019 to 2022, 2023 is considered as the base year for market estimation and the forecast presented from 2024 to 2030.
1.Executive Summary |
2.Global Hand Sanitizer Market Introduction |
2.1.Global Hand Sanitizer Market - Taxonomy |
2.2.Global Hand Sanitizer Market - Definitions |
2.2.1.Formulation Type |
2.2.2.Content |
2.2.3.Distribution Channels |
2.2.4.End User |
2.2.5.Region |
3.Global Hand Sanitizer Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Hand Sanitizer Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Hand Sanitizer Market By Formulation Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Liquid |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Gel |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Foam |
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Others |
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
6.Global Hand Sanitizer Market By Content, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Alcohol based |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Non-Alcohol based |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
7.Global Hand Sanitizer Market By Distribution Channels, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Pharmacies |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Specialty stores |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Hypermarkets |
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Supermarkets |
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
7.5. E-Commerce |
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.5.3. Market Opportunity Analysis |
7.6. Others |
7.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.6.3. Market Opportunity Analysis |
8.Global Hand Sanitizer Market By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. Hospitals |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Schools |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Restaurants |
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Household purpose |
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Shopping plaza |
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
8.6. Others |
8.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.6.3. Market Opportunity Analysis |
9.Global Hand Sanitizer Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
9.1. North America |
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.1.3. Market Opportunity Analysis |
9.2. Europe |
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.2.3. Market Opportunity Analysis |
9.3. Asia Pacific (APAC) |
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.3.3. Market Opportunity Analysis |
9.4. Middle East and Africa (MEA) |
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.4.3. Market Opportunity Analysis |
9.5. Latin America |
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.5.3. Market Opportunity Analysis |
10.North America Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
10.1. Formulation Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Liquid |
10.1.2.Gel |
10.1.3.Foam |
10.1.4.Others |
10.2. Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Alcohol based |
10.2.2.Non-Alcohol based |
10.3. Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Pharmacies |
10.3.2.Specialty stores |
10.3.3.Hypermarkets |
10.3.4.Supermarkets |
10.3.5.E-Commerce |
10.3.6.Others |
10.4. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Hospitals |
10.4.2.Schools |
10.4.3.Restaurants |
10.4.4.Household purpose |
10.4.5.Shopping plaza |
10.4.6.Others |
10.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.5.1.United States of America (USA) |
10.5.2.Canada |
11.Europe Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
11.1. Formulation Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Liquid |
11.1.2.Gel |
11.1.3.Foam |
11.1.4.Others |
11.2. Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Alcohol based |
11.2.2.Non-Alcohol based |
11.3. Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Pharmacies |
11.3.2.Specialty stores |
11.3.3.Hypermarkets |
11.3.4.Supermarkets |
11.3.5.E-Commerce |
11.3.6.Others |
11.4. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.Hospitals |
11.4.2.Schools |
11.4.3.Restaurants |
11.4.4.Household purpose |
11.4.5.Shopping plaza |
11.4.6.Others |
11.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.5.1.Germany |
11.5.2.France |
11.5.3.Italy |
11.5.4.United Kingdom (UK) |
11.5.5.Spain |
12.Asia Pacific (APAC) Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
12.1. Formulation Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Liquid |
12.1.2.Gel |
12.1.3.Foam |
12.1.4.Others |
12.2. Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Alcohol based |
12.2.2.Non-Alcohol based |
12.3. Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Pharmacies |
12.3.2.Specialty stores |
12.3.3.Hypermarkets |
12.3.4.Supermarkets |
12.3.5.E-Commerce |
12.3.6.Others |
12.4. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.Hospitals |
12.4.2.Schools |
12.4.3.Restaurants |
12.4.4.Household purpose |
12.4.5.Shopping plaza |
12.4.6.Others |
12.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.5.1.China |
12.5.2.India |
12.5.3.Australia and New Zealand (ANZ) |
12.5.4.Japan |
12.5.5.Rest of APAC |
13.Middle East and Africa (MEA) Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
13.1. Formulation Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Liquid |
13.1.2.Gel |
13.1.3.Foam |
13.1.4.Others |
13.2. Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Alcohol based |
13.2.2.Non-Alcohol based |
13.3. Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Pharmacies |
13.3.2.Specialty stores |
13.3.3.Hypermarkets |
13.3.4.Supermarkets |
13.3.5.E-Commerce |
13.3.6.Others |
13.4. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Hospitals |
13.4.2.Schools |
13.4.3.Restaurants |
13.4.4.Household purpose |
13.4.5.Shopping plaza |
13.4.6.Others |
13.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.5.1.GCC Countries |
13.5.2.South Africa |
13.5.3.Rest of MEA |
14.Latin America Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
14.1. Formulation Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.1.1.Liquid |
14.1.2.Gel |
14.1.3.Foam |
14.1.4.Others |
14.2. Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.2.1.Alcohol based |
14.2.2.Non-Alcohol based |
14.3. Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.3.1.Pharmacies |
14.3.2.Specialty stores |
14.3.3.Hypermarkets |
14.3.4.Supermarkets |
14.3.5.E-Commerce |
14.3.6.Others |
14.4. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.4.1.Hospitals |
14.4.2.Schools |
14.4.3.Restaurants |
14.4.4.Household purpose |
14.4.5.Shopping plaza |
14.4.6.Others |
14.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.5.1.Brazil |
14.5.2.Mexico |
14.5.3.Rest of LA |
15. Competition Landscape |
15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
15.2.1.Procter and Gamble |
15.2.2.Hindusthan Unilever Limited |
15.2.3.Reckitt Benckiser Group plc |
15.2.4.The Himalaya Drug Company |
15.2.5.Henkel AG and Company |
15.2.6.GOJO Industries, Inc. |
15.2.7.Vi-Jon |
15.2.8.Chattem, Inc. |
15.2.9.Best Sanitizers, Inc. |
15.2.10.Kutol |
15.2.11.Kimberly-Clark Corp |
15.2.12.THe Clorox Companyany |
16. Research Methodology |
17. Appendix and Abbreviations |
Key Market Players