Hand Sanitizer Market: By Formulation Type, By Content, By Active Ingredient, By Distribution Channels, By End User, and Geography 

Hand Sanitizer Market Size, Share, Growth, Trends, and Global Industry Analysis: By Formulation Type (Liquid, Gel, Foam, and Others), By Content (Alcohol Based, and Non-Alcohol Based), By Active Ingredient (Ethanol, Benzalkonium Chloride, and Isopropyl), By Distribution Channels (Pharmacies, Specialty Stores, Hypermarkets, Supermarkets, E-commerce, and Others), By End User (Hospitals, Schools, Restaurants, Household Purpose, Shopping Plaza, and Others), and Region 

Hand Sanitizer Market size was valued at US$ 1,672.1 million in 2023 and is poised to grow at a CAGR of 4.95% from 2024 to 2030. The use of hand sanitizers is essential to prevent communicable diseases, which is projected to boost market growth. The hand sanitizer market is driven by the rising global awareness regarding sanitation and personal hygiene. Globally, the COVID-19 pandemic has called for the increased use of hand sanitizers in public facilities, transportation, hospitals, nursing homes, and even common households to ease the virus burden. The United States Food and Drug Administration (FDA) claimed that Ethyl alcohol which is used as an active ingredient to manufacture sanitizers is effective against SARS CoV-2 virus and hence is recommended to use against COVID-19 viruses such factors are likely to boost the market growth. However, to escape the rough skin caused by alcohol-based hand sanitizers, manufacturers are concentrating their efforts on introducing natural ingredients into disinfection solutions, such as Aloe Vera, Tea oil, and others, into their products to give more protective hygiene solutions. To increase the customer base, companies are concentrating on formulating several types of skin washes, such as foam, gel, liquid, and sprays.

Merger and acquisition strategies as well as promoting the use of hand sanitizers via advertisements, promotional campaigns, and media coverage, are used by prominent companies, such as Unilever and P&G, for brand building, business expansion along with the attraction of more customers, which boosts the market growth and enhance their market share in the global market during the forecast period. However, the industry encountered substantial challenges in enhancing manufacturing capacities due to the interferences in the supply chain and widespread supply-demand gaps to reduce the supply shortage.

Hand Sanitizer Market Key Developments:
  • In March 2022, PURELL announced the launch of its two innovative hand sanitizers such as, Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam which will kill 9.99% of most common germs that may cause illness and it will be gentle on the skin.
  • In May 2020, Reckitt Benckiser Group plc. made partnership with the Hilton chain of hotels to unveil the Hilton CleanStay initiative.
  • In April 2020, Procter & Gamble started producing hand sanitizers and masks for commercial customers to combat the shortage of these products during the pandemic. They are marketed under the Safeguard brand, owned by Procter & Gamble, and meet the standards and regulations set by the World Health Organization.

Hand Sanitizer Market Summary

Study Period

2024 - 2030

Base Year

2023

CAGR

4.95%

Largest Market

North America

Fastest Growing Market

North America

Hand Sanitizer Market Dynamics

Governments are undertaking various programs and promotions regarding personal hygiene, and cleanliness that are generating a high demand for personal care products. These initiatives are mainly taken to increase awareness regarding personal hygiene among the population and are likely to fuel the demand for personal care products. For instance, In January 2021, The Japan International Cooperation Agency (JICA) introduced the “Acchi Adat” campaign to promote personal hygiene in India. Furthermore, Large infrastructure facilities for schools and educational institutions will drive the consumption of hand-cleaning products among students, faculties and other staff members. Moreover, increasing awareness regarding personal hygiene and sanitation practices will drive the North American regions market growth. The robust infrastructure growth of retail outlets, shopping malls, and specialty outlets is projected to increase the supply rate of personal care products which drives the market growth.

Hand Sanitizer Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2024 - 2030

Market Size in 2023

US$ 1,672.1 million

Market CAGR

4.95%

By Formulation Type

  • Liquid
  • Gel
  • Foam
  • Others

By Content

  • Alcohol based
  • Non-Alcohol based

By Distribution Channels

  • Pharmacies
  • Specialty stores
  • Hypermarkets
  • Supermarkets
  • E-Commerce
  • Others

By End User

  • Hospitals
  • Schools
  • Restaurants
  • Household purpose
  • Shopping plaza
  • Others

Key Features of the Report

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies.
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market.
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario.

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Frequently Asked Questions

The factors that are driving the growth of global hand sanitizer market are Growing inclination towards wellness and health and product upgradation like addition of perfumes in preparation of sanitizers.

The leading players in the hand sanitizer market are Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries, Inc., Henkel AG and Company, Hindustan Unilever, Vi-Jon; Chattem, Inc., Best Sanitizers, Inc., and Kutol.

Asia Pacific dominated the hand sanitizer market. The growth is mainly driven by the increased and frequent use of hand sanitizers.

Historic years considered for the market study are 2019 to 2022, 2023 is considered as the base year for market estimation and the forecast presented from 2024 to 2030.

1.Executive Summary
2.Global Hand Sanitizer Market Introduction 
2.1.Global Hand Sanitizer Market  - Taxonomy
2.2.Global Hand Sanitizer Market  - Definitions
2.2.1.Formulation Type
2.2.2.Content
2.2.3.Distribution Channels
2.2.4.End User
2.2.5.Region
3.Global Hand Sanitizer Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Hand Sanitizer Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Hand Sanitizer Market  By Formulation Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Liquid
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Gel
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Foam
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Others
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
6.Global Hand Sanitizer Market  By Content, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Alcohol based
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Non-Alcohol based
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
7.Global Hand Sanitizer Market  By Distribution Channels, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Pharmacies
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Specialty stores
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Hypermarkets
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Supermarkets
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. E-Commerce
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
7.6. Others
7.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.6.3. Market Opportunity Analysis 
8.Global Hand Sanitizer Market  By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. Hospitals
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Schools
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Restaurants
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Household purpose
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Shopping plaza
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
8.6. Others
8.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.6.3. Market Opportunity Analysis 
9.Global Hand Sanitizer Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. Asia Pacific (APAC)
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Middle East and Africa (MEA)
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. Latin America
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
10.North America Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Formulation Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Liquid
10.1.2.Gel
10.1.3.Foam
10.1.4.Others
10.2.  Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Alcohol based
10.2.2.Non-Alcohol based
10.3.  Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Pharmacies
10.3.2.Specialty stores
10.3.3.Hypermarkets
10.3.4.Supermarkets
10.3.5.E-Commerce
10.3.6.Others
10.4.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Hospitals
10.4.2.Schools
10.4.3.Restaurants
10.4.4.Household purpose
10.4.5.Shopping plaza
10.4.6.Others
10.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1.United States of America (USA)
10.5.2.Canada
11.Europe Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Formulation Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Liquid
11.1.2.Gel
11.1.3.Foam
11.1.4.Others
11.2.  Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Alcohol based
11.2.2.Non-Alcohol based
11.3.  Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Pharmacies
11.3.2.Specialty stores
11.3.3.Hypermarkets
11.3.4.Supermarkets
11.3.5.E-Commerce
11.3.6.Others
11.4.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.Hospitals
11.4.2.Schools
11.4.3.Restaurants
11.4.4.Household purpose
11.4.5.Shopping plaza
11.4.6.Others
11.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1.Germany
11.5.2.France
11.5.3.Italy
11.5.4.United Kingdom (UK)
11.5.5.Spain
12.Asia Pacific (APAC) Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Formulation Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Liquid
12.1.2.Gel
12.1.3.Foam
12.1.4.Others
12.2.  Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Alcohol based
12.2.2.Non-Alcohol based
12.3.  Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Pharmacies
12.3.2.Specialty stores
12.3.3.Hypermarkets
12.3.4.Supermarkets
12.3.5.E-Commerce
12.3.6.Others
12.4.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.Hospitals
12.4.2.Schools
12.4.3.Restaurants
12.4.4.Household purpose
12.4.5.Shopping plaza
12.4.6.Others
12.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1.China
12.5.2.India
12.5.3.Australia and New Zealand (ANZ)
12.5.4.Japan
12.5.5.Rest of APAC
13.Middle East and Africa (MEA) Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Formulation Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Liquid
13.1.2.Gel
13.1.3.Foam
13.1.4.Others
13.2.  Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Alcohol based
13.2.2.Non-Alcohol based
13.3.  Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Pharmacies
13.3.2.Specialty stores
13.3.3.Hypermarkets
13.3.4.Supermarkets
13.3.5.E-Commerce
13.3.6.Others
13.4.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Hospitals
13.4.2.Schools
13.4.3.Restaurants
13.4.4.Household purpose
13.4.5.Shopping plaza
13.4.6.Others
13.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1.GCC Countries
13.5.2.South Africa
13.5.3.Rest of MEA
14.Latin America Hand Sanitizer Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
14.1. Formulation Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1.Liquid
14.1.2.Gel
14.1.3.Foam
14.1.4.Others
14.2.  Content Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1.Alcohol based
14.2.2.Non-Alcohol based
14.3.  Distribution Channels Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1.Pharmacies
14.3.2.Specialty stores
14.3.3.Hypermarkets
14.3.4.Supermarkets
14.3.5.E-Commerce
14.3.6.Others
14.4.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1.Hospitals
14.4.2.Schools
14.4.3.Restaurants
14.4.4.Household purpose
14.4.5.Shopping plaza
14.4.6.Others
14.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1.Brazil
14.5.2.Mexico
14.5.3.Rest of LA
15. Competition Landscape
15.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
15.2.1.Procter and Gamble
15.2.2.Hindusthan Unilever Limited
15.2.3.Reckitt Benckiser Group plc
15.2.4.The Himalaya Drug Company
15.2.5.Henkel AG and Company
15.2.6.GOJO Industries, Inc.
15.2.7.Vi-Jon
15.2.8.Chattem, Inc.
15.2.9.Best Sanitizers, Inc.
15.2.10.Kutol
15.2.11.Kimberly-Clark Corp
15.2.12.THe Clorox Companyany
16. Research Methodology 
17. Appendix and Abbreviations 

Key Market Players

  • Procter and Gamble
  • Hindusthan Unilever Limited
  • Reckitt Benckiser Group plc
  • The Himalaya Drug Company
  • Henkel AG and Company
  • GOJO Industries, Inc.
  • Vi-Jon
  • Chattem, Inc.
  • Best Sanitizers, Inc.
  • Kutol
  • Kimberly-Clark Corp
  • THe Clorox Companyany

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