Hangover Rehydration Supplements Market: By Product (Tablets/Capsules, Powder, Solutions), By Distribution (Pharmacy, E-commerce), and Geography  

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Hangover Rehydration Supplements Market is estimated to be valued at USD 1,316.9 million in 2021 and is poised to grow at a significant CAGR of 14.7% over 2022-2028. A hangover is a constellation of unpleasant mental and physical symptoms caused by excessive alcohol consumption. Alcohol use contributes to this condition in various ways, including incorrect dehydration and electrolyte balance, reducing blood sugar levels, and disrupting GIT activity and biological cycles. A hangover causes headaches, sleepiness, dizziness, confusion, and thirst. It is most prevalent in the morning following a night of excessive consumption. Hangovers can occur when the liver fails to break down acetaldehyde. Acetaldehyde builds up when the body cannot keep up with the amount or rate of ingestion. Morning Recovery seeks to be a hangover cure that swiftly breaks down acid. Based on the Product type, the Hangover rehydration market is segmented into tablets/capsules, Powder, and solutions. The Tablets/capsule segment is anticipated to grow at a significant CAGR over the forecast years, owing to hangover pills are drugs that treat various symptoms at the same time. Over-the-counter nonsteroidal anti-inflammatory medicines (NSAIDs) include aspirin (Bayer, Excedrin), ibuprofen (Advil, Motrin IB), and naproxen (Aleve). High alcohol consumption, product launches, and research studies are significant drivers driving the market growth. In 2020–21, one in four Australians who were 18 years of age or older consumed more alcohol than the Australian Adult Alcohol Guideline (25.8%), according to a study from the Australian Bureau of Statistics published in March 2022. Men were more likely than women to go beyond the recommended amount (33.6% vs. 18.5%). Nearly two times as many Australian-born individuals (30.0% vs. 17.3%) as foreign-born individuals (30.0%) exceeded the criterion. Such a high incidence would increase the use of hangover rehydration pills. One of the primary reasons driving the need for hangover rehydration supplements throughout the predicted period is the rising global alcoholic beverage consumption. Numerous nations, including the United States, China, India, Spain, Italy, South Africa, and Canada, are gradually increasing alcohol use. Due to increased availability and the introduction of new kinds, wine and beer are becoming increasingly popular among young consumers, which has increased consumption. Recent Market Developments: In March 2022, A Winnipeg start-up company named Bomb Squad Nutrition Ltd. recently launched a new supplement called Activate Dihydromyricetin (DHM).

Hangover Rehydration Supplements Market Summary

Study Period


Base Year




Largest Market

North America

Fastest Growing Market

Asia Pacific
Hangover Rehydration Supplements Market Dynamics

Throughout the projection period, rising penetration will accompany increasing awareness of anti-hangover products in developed nations, including the United States, the United Kingdom, and Germany. Alcohol detox solutions are a tonic for avoiding hangovers that supports the liver, replenish vital nutrients, aid in rehydrating, and increase energy with B vitamins. Amino acids, milk thistle, and other plant extracts are added to help the liver process, metabolize acetaldehyde, and help the body remove toxins. B vitamins aid in the metabolism of alcohol and boost energy levels. In addition, market players are concentrating on adding herbal extracts like aloe vera, green tea extract, and Gotu kola for blood circulation and marketing this product as gluten- and sugar-free due to the increased popularity of herbal supplements. Due to growing public knowledge of the advantages of alcohol detox products, the market for hangover rehydration supplements is predicted to rise in the years to come.

Key Features of the Reports

  • The hangover rehydration supplements market report provides granular level information about the market size, regional market share, historic market (2017-2021), and forecast (2022-2028)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Hangover Rehydration Supplements Market Segmentation

By Product Type
  • Tablets/Capsules
  • Powder
  • Solutions
Distribution Channel
  • Pharmacy
  • E-commerce
By Geography
  • North America,
  • Europe,
  • Asia Pacific,
  • Latin America and
  • Middle East and Africa.

Frequently Asked Questions

The global hangover rehydration supplements market size is estimated at USD 1,316.9 million in 2021

The tablets and capsules segment accounted for the most considerable hangover rehydration supplements market share.

Cheers Health, Inc., DOT SHOT, Drinkwel, LLC, EZ Lifestyle, Flyby., Himalaya Wellness., and Kaplan Laboratory, LLC.        are the major key players in the rehydration supplements market.

Key factors driving the hangover rehydration supplements market growth include rising penetration and increasing awareness of anti-hangover products in developed countries, including the U.S., U.K., and Germany.

  • Cheers Health, Inc.
  • Drinkwel, LLC
  • EZ Lifestyle
  • Flyby
  • Himalaya Wellness
  • Kaplan Laboratory, LLC.
  • LES Labs
  • More Labs
  • No Days Wasted
  • Rally Labs LLC
  • The IV Doc Inc