Herbal Supplements Market: By Product Type (Moringa, Flaxseeds, Turmeric, Ginger, Ginseng, and Echinacea), By Formulation Type (Capsules, Powder, Granules, Tablets, Soft gels), By End User (Pregnant women, Adult, Pediatrics, Geriatric), By Distribution channel (Pharmacy, Supermarket/Hypermarket, Health & Wellness Store, E-commerce) and Geography

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Herbal Supplements Market was valued at USD 42,256.5 million in 2022, growing at an 11.6% CAGR from 2023 to 2029. Herbal supplements are products derived from plants and/or their oils, roots, seeds, berries, or flowers. Herbal supplements have been used for many centuries. They are believed to have healing properties. The main source of herbal supplements is leaves, fruits & Vegetable, berks, roots, and others. The benefit of herbal supplements is to improve health and enhance immune systems. Consumer awareness about health enhances the herbal supplement market, it helps to maintain cholesterol levels, blood pressure, and various cardiac benefits and improves the digestive system. As a result, herbal supplements drive the market.

Health consciousness among, rise the market growth, manufacturing key players are focusing on needs of the consumer, to develop innovative products to expand the market leads to create various opportunity in the market. The penetration of local and small key players dilutes the market, consumers claim false natural products many key players do adulteration to enhance the formulation which is the major restraint to prove the product formulation. Geographically, Asia Pacific held the major market share in 2022 and is expected to dominate the herbal supplement market in the forecasted years.

Herbal Supplements Market Key Developments:

In August 2022, Nutriherbs launched first of its kind health supplements, including Nutriherbs Brain Tea, Nutriherbs Brain Coffee, and Nutriherbs Glow Builder Brain Tea’s active ingredients include Organic Ginkgo Biloba, Organic Gotu Kola, Organic Lion’s Mane Mushroom, Organic MCT Coconut Oil, while the Brain Coffee’s active ingredients are Organic Roasted Coffee Beans Powder, Organic Lion’s Mane Mushroom Powder, Organic MCT Coconut Powder.

In January 2022, Natrol and Jarrow Formulas came together Under a New Company as Vytalogy Wellness. Vytalogy strives to bring a vibrant energy to life every day. Its mission is to be a modern wellness company that fuses science and quality ingredients into highly efficacious products that make a transformative impact on consumers’ lives.

Herbal Supplements Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

11.6%

Largest Market

North America

Fastest Growing Market

North America
Herbal Supplements Market Dynamics

The increasing health awareness among people across the world is the major market driver in the Herbal Supplements Market during the forecast period. The promotion of products and self-awareness about immune systems and the health benefits of herbal supplements leads consumers are choose herbal products instead of luxury chemical products, which raises the demand for health and wellness products in the market. Hence, this will drive the herbal supplements market growth at a significant rate.

Herbal Supplements Market Segmentation

By Product Type
  • Moringa
  • Flaxseeds
  • Turmeric
  • Ginger
  • Ginseng
  • Echinacea
By Formulation Type
  • Capsules
  • Powder
  • Granules
  • Tablets
  • Soft gels
By End User
  • Pregnant women
  • Adult
  • Paediatric
  • Geriatric
By Distribution Channel
  • Pharmacy
  • Supermarket/Hypermarket
  • Health & Wellness Store
  • E-commerce

Frequently Asked Questions

The herbal supplements market size was valued at USD 42,256.5 million in 2022, growing at an 11.6% CAGR from 2023 to 2029

The leading players in the Herbal Supplements Market are Jarrow Formulas Inc., Solgar, Inc., Nature’s Bounty, Ancient GreenFields Pvt. Ltd., Gaia Herbs; Now Foods, Twinlab Corporation, Sundown Nutrition, DSM Nutritional Products Ltd, Martek Biosciences Corporation, Natures Aid, i-Health, Inc., Ricola AG, Nutraceutical Corporation, Bio-Botanica, Inc., and ARKOPHARMA Pharmaceutical Laboratories

Historic years considered for the market study are 2018 through 2022, 2022 is considered the base year for market estimation, and the forecast is presented from 2023 to 2029.

Key Features of the Reports

  • The herbal supplements market report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029).
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies.
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market.
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario.
1.Executive Summary
2.Global Herbal Supplements Market Introduction 
2.1.Global Herbal Supplements Market  - Taxonomy
2.2.Global Herbal Supplements Market  - Definitions
2.2.1. By Product Type
2.2.2. By Formulation Type
2.2.3. By End User
2.2.4. By Distribution Channel
2.2.5. By Region
3.Global Herbal Supplements Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Herbal Supplements Market Analysis, 2018 - 2022 and Forecast 2023 - 2029
4.1.  Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Herbal Supplements Market  By Product Type, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
5.1. Moringa
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Flaxseeds
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Turmeric
5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Ginger
5.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Ginseng
5.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
5.6. Echinacea
5.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.6.3. Market Opportunity Analysis 
6.Global Herbal Supplements Market  By Formulation Type, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
6.1. Capsules
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Powder
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Granules
6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Tablets
6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Soft gels
6.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
7.Global Herbal Supplements Market  By End User, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
7.1. Pregnant women
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Adult
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Paediatric
7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Geriatric
7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
8.Global Herbal Supplements Market  By Distribution Channel, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
8.1. Pharmacy
8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Supermarket/Hypermarket
8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Health & Wellness Store
8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. E-commerce
8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
9.Global Herbal Supplements Market  By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. Asia Pacific (APAC)
9.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Middle East and Africa (MEA)
9.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. Latin America
9.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
10.North America Herbal Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
10.1. Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Moringa
10.1.2.Flaxseeds
10.1.3.Turmeric
10.1.4.Ginger
10.1.5.Ginseng
10.1.6.Echinacea
10.2.  Formulation Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Capsules
10.2.2.Powder
10.2.3.Granules
10.2.4.Tablets
10.2.5.Soft gels
10.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Pregnant women
10.3.2.Adult
10.3.3.Paediatric
10.3.4.Geriatric
10.4.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Pharmacy
10.4.2.Supermarket/Hypermarket
10.4.3.Health & Wellness Store
10.4.4.E-commerce
10.5.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1.United States of America (USA)
10.5.2.Canada
11.Europe Herbal Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
11.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Moringa
11.1.2.Flaxseeds
11.1.3.Turmeric
11.1.4.Ginger
11.1.5.Ginseng
11.1.6.Echinacea
11.2.  Formulation Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Capsules
11.2.2.Powder
11.2.3.Granules
11.2.4.Tablets
11.2.5.Soft gels
11.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Pregnant women
11.3.2.Adult
11.3.3.Paediatric
11.3.4.Geriatric
11.4.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.Pharmacy
11.4.2.Supermarket/Hypermarket
11.4.3.Health & Wellness Store
11.4.4.E-commerce
11.5.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1.Germany
11.5.2.France
11.5.3.Italy
11.5.4.United Kingdom (UK)
11.5.5.Spain
12.Asia Pacific (APAC) Herbal Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
12.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Moringa
12.1.2.Flaxseeds
12.1.3.Turmeric
12.1.4.Ginger
12.1.5.Ginseng
12.1.6.Echinacea
12.2.  Formulation Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Capsules
12.2.2.Powder
12.2.3.Granules
12.2.4.Tablets
12.2.5.Soft gels
12.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Pregnant women
12.3.2.Adult
12.3.3.Paediatric
12.3.4.Geriatric
12.4.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.Pharmacy
12.4.2.Supermarket/Hypermarket
12.4.3.Health & Wellness Store
12.4.4.E-commerce
12.5.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1.China
12.5.2.India
12.5.3.Australia and New Zealand (ANZ)
12.5.4.Japan
12.5.5.Rest of APAC
13.Middle East and Africa (MEA) Herbal Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
13.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Moringa
13.1.2.Flaxseeds
13.1.3.Turmeric
13.1.4.Ginger
13.1.5.Ginseng
13.1.6.Echinacea
13.2.  Formulation Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Capsules
13.2.2.Powder
13.2.3.Granules
13.2.4.Tablets
13.2.5.Soft gels
13.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Pregnant women
13.3.2.Adult
13.3.3.Paediatric
13.3.4.Geriatric
13.4.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Pharmacy
13.4.2.Supermarket/Hypermarket
13.4.3.Health & Wellness Store
13.4.4.E-commerce
13.5.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1.GCC Countries
13.5.2.South Africa
13.5.3.Rest of MEA
14.Latin America Herbal Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
14.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1.Moringa
14.1.2.Flaxseeds
14.1.3.Turmeric
14.1.4.Ginger
14.1.5.Ginseng
14.1.6.Echinacea
14.2.  Formulation Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1.Capsules
14.2.2.Powder
14.2.3.Granules
14.2.4.Tablets
14.2.5.Soft gels
14.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1.Pregnant women
14.3.2.Adult
14.3.3.Paediatric
14.3.4.Geriatric
14.4.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1.Pharmacy
14.4.2.Supermarket/Hypermarket
14.4.3.Health & Wellness Store
14.4.4.E-commerce
14.5.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1.Brazil
14.5.2.Mexico
14.5.3.Rest of LA
15. Competition Landscape
15.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
15.2.1.Jarrow Formulas Inc
15.2.2.Solgar, Inc.
15.2.3.Nature’s Bounty
15.2.4.Ancient GreenFields Pvt. Ltd.
15.2.5.Gaia Herbs; Now Foods
15.2.6.Twinlab Corporation
15.2.7.Sundown Nutrition
15.2.8.DSM Nutritional Products Ltd
15.2.9.Martek Biosciences Corporation
15.2.10.Natures Aid
15.2.11.i-Health, Inc.
15.2.12.Ricola AG Nutraceutical Corporation
16. Research Methodology 
17. Appendix and Abbreviations 
  • Jarrow Formulas Inc
  • Solgar, Inc.
  • Nature’s Bounty
  • Ancient GreenFields Pvt. Ltd.
  • Gaia Herbs; Now Foods
  • Twinlab Corporation
  • Sundown Nutrition
  • DSM Nutritional Products Ltd
  • Martek Biosciences Corporation
  • Natures Aid
  • i-Health, Inc.
  • Ricola AG Nutraceutical Corporation
  • Bio-Botanica, Inc.
  • ARKOPHARMA Pharmaceutical Laboratories

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