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Human Machine Interface Market: By Type, By Component, By Technology, By End User and Region Forecast 2020-2031
Human Machine Interface Market size was valued at US$ 5,746.0 million in 2024 and is expected to reach US$ 11,558.5 million by 2031, growing at a significant CAGR of 10.5% from 2025-2031. Moreover, the U.S. Human Machine Interface Market is projected to grow at 10.6% over the forecast period. The market is witnessing significant growth driven by the rapid adoption of automation across industrial sectors and the increased demand for enhanced user experience. Industries are leveraging HMI technologies to boost productivity, reduce operational costs, and improve safety by enabling more accurate control of machinery and systems.
Moreover, the integration of advanced technologies such as augmented reality (AR), artificial intelligence (AI), and cloud computing is transforming HMI capabilities, making them smarter and more responsive. North America and Europe are leading the adoption of sophisticated HMI solutions due to established industrial automation infrastructure and strong R&D investment, while the Asia-Pacific region is expected to experience the fastest growth owing to expanding manufacturing sectors, particularly in China, India, and Southeast Asia. The market is also characterized by strategic collaborations among key players and increasing investment in next-generation HMI platforms that offer mobility, remote access, and improved interoperability.
Based on the type:
The Embedded HMI segment is anticipated to lead the market due to its increasing integration across industrial and consumer applications. One key driver behind this growth is the rising demand for compact, cost-efficient, and application-specific interface solutions. Embedded HMIs are seamlessly built into machines and systems, offering real-time data visualization, improved control, and minimal latency without the need for external hardware. Their flexibility and adaptability make them ideal for use in automation, automotive dashboards, medical devices, and smart appliances. As industries move toward more connected and intelligent systems, embedded HMI solutions are becoming the preferred choice for efficient user interaction.
Based on the component:
Based on the component, Hardware is anticipated to dominate the Human Machine Interface (HMI) market. A key driver behind this leadership is the continuous innovation and demand for high-performance display technologies, controllers, sensors, and input/output devices that serve as the physical foundation of HMI systems. Industries across manufacturing, automotive, and healthcare heavily rely on durable and responsive hardware components to ensure efficient machine control and real-time monitoring. With the growing adoption of touchscreens, multifunctional panels, and rugged devices suited for harsh environments, hardware remains the most critical and widely deployed element of HMI solutions, driving its sustained market dominance.
Based on the technology:
Based on technology, Touch-based HMI is expected to lead the Human Machine Interface (HMI) market. A primary driver for this dominance is its widespread usability, intuitive interaction, and compatibility with a broad range of industrial and consumer applications. Touchscreens offer a user-friendly interface that simplifies machine control, enhances workflow efficiency, and reduces operator training time. They are extensively used in sectors like manufacturing, automotive, consumer electronics, and healthcare due to their durability, responsiveness, and support for multi-functionality. With the evolution of capacitive and resistive touchscreen technologies, along with growing demand for compact and integrated systems, touch-based HMI continues to be the preferred choice across industries.
Based on the end user:
Based on the end user, Manufacturing & Industrial Automation is projected to lead the Human Machine Interface (HMI) market. The primary driver of this dominance is the growing adoption of Industry 4.0 and smart factory initiatives, which emphasize real-time monitoring, predictive maintenance, and streamlined production processes. HMIs play a critical role in enabling human operators to interact effectively with complex automated systems, machinery, and robotics on the factory floor. As manufacturers strive for increased productivity, efficiency, and operational safety, the demand for advanced HMI solutions with integrated data visualization and control capabilities continues to rise, making this sector the most influential end-user segment.
Study Period
2025-2031Base Year
2024CAGR
10.5%Largest Market
Asia PacificFastest Growing Market
Latin America
One of the primary drivers of the Human Machine Interface (HMI) market is the fast increase in industrial automation and the growth in the implementation of smart factories. As producers across the world aim to maximize productivity, minimize errors, and improve efficiency, the need for intelligent control and monitoring systems has increased significantly. HMI solutions are the central theme of these next generation manufacturing ecosystems, facilitating effortless interaction between human and sophisticated machinery.
Automotive, pharmaceuticals, electronics, and food processing sectors are heavily investing in automation technologies, which drives demand for easy-to-use and effective HMI platforms. The transition to Industry 4.0, which is marked by networked machines, real-time data sharing, and smart decision-making, has further propelled the adoption of advanced HMIs in production lines. Not only do these interfaces facilitate visualization of process information, but they also allow operators to make smart decisions at speed, leading to greater overall operational agility and safety.
High upfront cost of deployment and system integration is expected to hamper the market. Small and medium-sized businesses (SMEs) are especially constrained by financial inability, which discourages them from embracing sophisticated HMI technologies. The cost is not just that of hardware and software but also training staff, customization, and integration with existing legacy systems. For firms with intricate infrastructures, mapping HMI solutions onto already existing control systems such as SCADA, PLCs, or ERP platforms may present significant challenges.
Also, issues with cybersecurity, data compatibility, and system downtime during upgrade can also dissuade prospective users from spending money on sophisticated interfaces. For most companies, replacing old but still functional HMIs scares them, fearing disruption of their operations. Therefore, even with long-term advantages, the initial investment and technology hurdles can go a great length in delaying the mass use of advanced HMI technologies in some segments of the sector.
Emerging economies offer a huge opportunity for the growth of the market, especially in countries like Asia-Pacific, Latin America, and Africa. As nations like India, China, Brazil, and Indonesia continue to industrialize and modernize their manufacturing and infrastructure industries, the need for automation and digital interfaces is gaining momentum. These countries are making significant investments in industries like automotive, energy, oil & gas, and consumer electronics, all of which are heavy users of HMI technologies.
Additionally, governments of these countries are encouraging industrial digitization through policy and incentives meant to enhance productivity and global competitiveness. Local firms, though initially relying on manual processes, are slowly embracing digital control systems in order to live up to international standards and eliminate human error. This transformation provides a rich soil for HMI vendors to launch cost-effective, scalable offerings specific to the needs of emerging industries, thus tapping new sources of revenue and long-term growth opportunities in these unexploited markets.
One prominent trend in the market is the convergence of artificial intelligence (AI) and voice-controlled interfaces to facilitate usability and decision-making. Contemporary HMI systems are transforming beyond the conventional touchscreens and graphical displays to include smart functionalities that learn from user behaviour, operational patterns, and environmental conditions. AI-based HMIs can process real-time machine data and recommend corrective measures, forecast possible failures, and streamline workflows based on historical trends.
Further, the advent of voice-controlled control interfaces is revolutionizing user interaction, particularly in intricate industrial settings where hands-free operation can enhance safety and efficiency. Voice commands minimize physical contact, enabling operators to operate machinery remotely or while performing other tasks. This is especially worth its weight in gold in dangerous or clean environments like chemical facilities or cleanrooms. With advanced speech recognition technology and natural language understanding, intelligent voice-driven HMIs will find more adoption and completely change how human beings will be able to communicate with machines.
Report Benchmarks |
Details |
Report Study Period |
2025-2031 |
Market Size in 2024 |
US$ 5,746.0 million |
Market Size in 2031 |
US$ 11,558.5 million |
Market CAGR |
10.5% |
By Type |
|
By Component |
|
By Technology |
|
By End User |
|
By Region |
|
PBI Analysts anticipate that Human Machine Interface (HMI) market is experiencing robust growth driven by the increasing adoption of automation and smart technologies across industrial and commercial sectors. PBI analysts observe a strong shift toward embedded and touch-based HMI systems due to their efficiency, compact design, and ease of integration. Demand is particularly high in manufacturing and industrial automation, where real-time control and data visualization are critical. Analysts also note rising interest in voice and gesture-based HMIs, though these remain in early stages of adoption. Overall, the market is poised for sustained expansion as industries prioritize digital transformation and enhanced human-machine collaboration.
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The human machine interface market size was valued at US$ 5,746.0 million in 2024 and is projected to grow at a significant CAGR of 10.5% from 2025-2031.
The market is primarily driven by the rising adoption of industrial automation and real-time operational control systems.
A key trend in the market is the growing integration of AI and voice-enabled interfaces to enhance user interaction.
Market research is segmented based on type, component, technology, end user and region.
In Latin America, increasing modernization of manufacturing facilities is fueling demand for advanced HMI solutions.
1.Executive Summary |
2.Global Human Machine Interface Market Introduction |
2.1.Global Human Machine Interface Market - Taxonomy |
2.2.Global Human Machine Interface Market - Definitions |
2.2.1.Type |
2.2.2.Component |
2.2.3.Technology |
2.2.4. End User |
2.2.5.Region |
3.Global Human Machine Interface Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Human Machine Interface Market Analysis, 2020 - 2024 and Forecast 2025 - 2031 |
4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Human Machine Interface Market By Type , 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
5.1. Standalone HMI |
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Embedded HMI |
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Mobile HMI |
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
6.Global Human Machine Interface Market By Component, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
6.1. Hardware |
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Software |
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Services |
6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
7.Global Human Machine Interface Market By Technology, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
7.1. Touch-based HMI |
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Voice-based HMI |
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Gesture-based HMI |
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Speech Recognition HMI |
7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
8.Global Human Machine Interface Market By End User, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
8.1. Manufacturing & Industrial Automation |
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Energy & Power |
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Automotive |
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Healthcare |
8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Consumer Electronics |
8.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
8.6. Others |
8.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.6.3. Market Opportunity Analysis |
9.Global Human Machine Interface Market By Region, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
9.1. North America |
9.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.1.3. Market Opportunity Analysis |
9.2. Europe |
9.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.2.3. Market Opportunity Analysis |
9.3. Asia Pacific (APAC) |
9.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.3.3. Market Opportunity Analysis |
9.4. Middle East and Africa (MEA) |
9.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.4.3. Market Opportunity Analysis |
9.5. Latin America |
9.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.5.3. Market Opportunity Analysis |
10.North America Human Machine Interface Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
10.1. Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Standalone HMI |
10.1.2.Embedded HMI |
10.1.3.Mobile HMI |
10.2. Component Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Hardware |
10.2.2.Software |
10.2.3.Services |
10.3. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Touch-based HMI |
10.3.2.Voice-based HMI |
10.3.3.Gesture-based HMI |
10.3.4.Speech Recognition HMI |
10.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Manufacturing & Industrial Automation |
10.4.2.Energy & Power |
10.4.3.Automotive |
10.4.4.Healthcare |
10.4.5.Consumer Electronics |
10.4.6.Others |
10.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.5.1.United States of America (USA) |
10.5.2.Canada |
11.Europe Human Machine Interface Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
11.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Standalone HMI |
11.1.2.Embedded HMI |
11.1.3.Mobile HMI |
11.2. Component Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Hardware |
11.2.2.Software |
11.2.3.Services |
11.3. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Touch-based HMI |
11.3.2.Voice-based HMI |
11.3.3.Gesture-based HMI |
11.3.4.Speech Recognition HMI |
11.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.Manufacturing & Industrial Automation |
11.4.2.Energy & Power |
11.4.3.Automotive |
11.4.4.Healthcare |
11.4.5.Consumer Electronics |
11.4.6.Others |
11.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.5.1.Germany |
11.5.2.France |
11.5.3.Italy |
11.5.4.United Kingdom (UK) |
11.5.5.Spain |
12.Asia Pacific (APAC) Human Machine Interface Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
12.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Standalone HMI |
12.1.2.Embedded HMI |
12.1.3.Mobile HMI |
12.2. Component Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Hardware |
12.2.2.Software |
12.2.3.Services |
12.3. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Touch-based HMI |
12.3.2.Voice-based HMI |
12.3.3.Gesture-based HMI |
12.3.4.Speech Recognition HMI |
12.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.Manufacturing & Industrial Automation |
12.4.2.Energy & Power |
12.4.3.Automotive |
12.4.4.Healthcare |
12.4.5.Consumer Electronics |
12.4.6.Others |
12.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.5.1.China |
12.5.2.India |
12.5.3.Australia and New Zealand (ANZ) |
12.5.4.Japan |
12.5.5.Rest of APAC |
13.Middle East and Africa (MEA) Human Machine Interface Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
13.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Standalone HMI |
13.1.2.Embedded HMI |
13.1.3.Mobile HMI |
13.2. Component Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Hardware |
13.2.2.Software |
13.2.3.Services |
13.3. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Touch-based HMI |
13.3.2.Voice-based HMI |
13.3.3.Gesture-based HMI |
13.3.4.Speech Recognition HMI |
13.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Manufacturing & Industrial Automation |
13.4.2.Energy & Power |
13.4.3.Automotive |
13.4.4.Healthcare |
13.4.5.Consumer Electronics |
13.4.6.Others |
13.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.5.1.GCC Countries |
13.5.2.South Africa |
13.5.3.Rest of MEA |
14.Latin America Human Machine Interface Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
14.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.1.1.Standalone HMI |
14.1.2.Embedded HMI |
14.1.3.Mobile HMI |
14.2. Component Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.2.1.Hardware |
14.2.2.Software |
14.2.3.Services |
14.3. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.3.1.Touch-based HMI |
14.3.2.Voice-based HMI |
14.3.3.Gesture-based HMI |
14.3.4.Speech Recognition HMI |
14.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.4.1.Manufacturing & Industrial Automation |
14.4.2.Energy & Power |
14.4.3.Automotive |
14.4.4.Healthcare |
14.4.5.Consumer Electronics |
14.4.6.Others |
14.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.5.1.Brazil |
14.5.2.Mexico |
14.5.3.Rest of LA |
15. Competition Landscape |
15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
15.2.1.Siemens AG |
15.2.2.Mitsubishi Electric Corporation |
15.2.3.Schneider Electric |
15.2.4.Rockwell Automation |
15.2.5.Honeywell International Inc. |
15.2.6.Yokogawa Electric Corporation |
15.2.7.Bosch Rexroth AG |
15.2.8.Advantech Co., Ltd. |
15.2.9.ABB Ltd. |
15.2.10.Omron Corporation |
16. Research Methodology |
17. Appendix and Abbreviations |
Key Market Players