India Sanitary Napkins and Tampons Market: By Product Type (Sanitary Napkins, Tampons), By Distribution Channel (Retail Pharmacies, Online Stores, Supermarkets and Hypermarkets, Convenience Stores, Others), and by Country

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India Sanitary Napkins and Tampons Market size was valued at USD 655.9 million in 2022 and is poised to grow at a significant CAGR of 9.2% over 2023-29. The increase in awareness about the personal hygiene among the women and adolescent girls. Moreover, government initiations to organize the menstrual hygiene awareness programs coupled with scheme offers for the adolescent girls by government, entry of market players with launch of newer products into market, and better availability of the products are anticipated to surge the India sanitary napkins and tampons market over the forecast years. A sanitary napkin which is also called as the sanitary pad or menstrual pad is a thin pad which absorbs the menstrual fluid during menstruation because of the presence of an absorbent material. Sanitary napkins come in various shapes and sizes with different capacities of absorption Tampons are the alternative products for sanitary pads. They are made up of a mass of absorbent materials that are used primarily as the feminine hygiene product. They are usually made up of soft cotton pressed together to form a cylinder-like shape which makes the insertions easy in the opening of the vagina. Tampon helps absorbing the menstrual flow before it leaves the body. The factors which are streaming the growth of India Sanitary Napkin & Tampon Market are surge in the awareness among the India women and adolescent girls. Also, the Ministry of Health & Family Welfare, Government of India has taken the initiatives to increase the awareness of menstrual hygiene and health education for women and adolescent girls in rural areas. Moreover, the scheme encourages women to participate actively in manufacturing of sanitary napkins. These types of schemes enables generate income for the women in rural areas, and promote distribution of products at low cost. However, narrow mindedness and orthodox beliefs of the people living in rural areas is only factor which is hampering the growth of India Sanitary Napkin & Tampon Market. In June 2018, government launched Jan Aushadhi Suvidha Oxo-Biodegradable Sanitary Napkin at Rs. 2.50 per pad. Increase in the awareness about the personal hygiene among the women and adolescent girls is a key factor drive the market over the forecast years. Moreover, television and magazine advertisements regarding the sanitary napkins and tampons, rise in disposable income, development of advanced products by the market players, and low cost of products are anticipated to bolster the India sanitary napkins and tampons market over the forecast years

India Sanitary Napkins and Tampons Market Dynamics

The factors which are streaming the growth of this market are surge in the awareness among the India women and adolescent girls. Also, the Ministry of Health & Family Welfare, Government of India has taken the initiatives to increase the awareness of menstrual hygiene and health education for women and adolescent girls in rural areas. Moreover, the scheme encourages women to participate actively in manufacturing of sanitary napkins. These types of schemes enables generate income for the women in rural areas, and promote distribution of products at low cost. However, narrow mindedness and orthodox beliefs of the people living in rural areas is only factor which is hampering the growth of this market.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

India Sanitary Napkin Tampon Market Segmentation

By Product Type
  • Sanitary Napkin
  • Tampon
By Distribution Channel
  • Retail Pharmacies,
  • Online Stores,
  • Supermarkets and Hypermarkets,
  • Convenience Stores,
  • Others

Frequently Asked Questions

The India Sanitary Napkin And Tampon Market size was valued at USD 655.9 million in 2022

The India Sanitary Napkins and Tampons Market Key Players are Procter & gamble Johnson and Johnson Unicharm Emami Wow India Hygiene Asian Surgical & Scientific Works

Retail Pharmacies, Online Stores, Supermarkets and Hypermarkets, Convenience Stores, Others

  1. Executive Summary
  2. India Sanitary Napkin & Tampon Market Introduction
    • Indian Sanitary Napkin & Tampon Market Taxonomy
    • Indian Sanitary Napkin & Tampon Market Definitions
      • Product Type
      • End User
  3. India Sanitary Napkin & Tampon Market Dynamics
    • Drivers
    • Restraints
    • Opportunities/Unmet Needs of the Market
    • Trends
    • Indian Sanitary Napkin & Tampon Market Dynamic Factors - Impact Analysis
    • Indian Sanitary Napkin & Tampon Market Competition Landscape
    • Epidemiology
  4. India Sanitary Napkin & Tampon Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
    • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Year-over-Year (Y-o-Y) Growth Analysis (%)
    • Market Opportunity Analysis
  5. India Sanitary Napkin & Tampon Market, By Product Type, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Sanitary Napkins
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Tampons
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. India Sanitary Napkin & Tampon Market Forecast, By End User, 2018 - 2022 and Forecast, 2023 - 2029
    • Online
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Offline
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • India Sanitary Napkin & Tampon Market - Opportunity Analysis Index, By Product Type, End User, 2023 - 2029
  2. Competition Landscape
    • Strategic Dashboard of Top Market Players
    • Company Profiles (Introduction, Financial Analysis, End User & Service Offerings, Key Developments, Strategies, and SWOT Analysis)
      • Procter & gamble
      • J&J
      • Unicharm
      • Emami
      • Wow India Hygiene
      • Asian Surgical & Scientific Works
      • Aakar Innovations
      • Jayaashree Industries
      • SAATHI
  1. Research Methodology
  2. Key Assumptions and Acronyms
  • Procter & gamble
  • Johnson and Johnson
  • Unicharm
  • Emami
  • Wow India Hygiene
  • Asian Surgical & Scientific Works
  • Aakar Innovations
  • Jayaashree Industries
  • SAATHI

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