India Sanitary Napkins and Tampons Market: By Product Type (Sanitary Napkins, Tampons), By Distribution Channel (Retail Pharmacies, Online Stores, Supermarkets and Hypermarkets, Convenience Stores, Others), and Country

India Sanitary Napkins and Tampons Market size was valued at USD 655.9 million in 2022 and is poised to grow at a significant CAGR of 9.2% over 2023-29. The increase in awareness about the personal hygiene among the women and adolescent girls. Moreover, government initiations to organize the menstrual hygiene awareness programs coupled with scheme offers for the adolescent girls by government, entry of market players with launch of newer products into market, and better availability of the products are anticipated to surge the India sanitary napkins and tampons market over the forecast years. A sanitary napkin which is also called as the sanitary pad or menstrual pad is a thin pad which absorbs the menstrual fluid during menstruation because of the presence of an absorbent material.

Sanitary napkins come in various shapes and sizes with different capacities of absorption Tampons are the alternative products for sanitary pads. They are made up of a mass of absorbent materials that are used primarily as the feminine hygiene product. They are usually made up of soft cotton pressed together to form a cylinder-like shape which makes the insertions easy in the opening of the vagina. Tampon helps absorbing the menstrual flow before it leaves the body. The factors which are streaming the growth of India Sanitary Napkin & Tampon Market are surge in the awareness among the India women and adolescent girls. Also, the Ministry of Health & Family Welfare, Government of India has taken the initiatives to increase the awareness of menstrual hygiene and health education for women and adolescent girls in rural areas. Moreover, the scheme encourages women to participate actively in manufacturing of sanitary napkins. These types of schemes enables generate income for the women in rural areas, and promote distribution of products at low cost.

However, narrow mindedness and orthodox beliefs of the people living in rural areas is only factor which is hampering the growth of India Sanitary Napkin & Tampon Market. In June 2018, government launched Jan Aushadhi Suvidha Oxo-Biodegradable Sanitary Napkin at Rs. 2.50 per pad. Increase in the awareness about the personal hygiene among the women and adolescent girls is a key factor drive the market over the forecast years. Moreover, television and magazine advertisements regarding the sanitary napkins and tampons, rise in disposable income, development of advanced products by the market players, and low cost of products are anticipated to bolster the India sanitary napkins and tampons market over the forecast years