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Lettuce Market: By Type, By Form, By Distribution Channel, and by Region, Forecast 2019-2030
Lettuce Market size was valued at US$ 3,872.5 million in 2023 and is projected to reach a value of US$ 5,234.7 million by 2030, at a CAGR of 4.4% from 2024-2030. Lettuce (Lactuca sativa) is an annual plant in the Asteraceae family, primarily grown as a leafy vegetable. It is commonly consumed fresh, often used in salads, and can also be cultivated for its stem and seeds. Lettuce is valued for its dietary benefits and is typically eaten raw. The health benefits of lettuce are it provides bone strength, keeps up the hydration levels in body, improves vision etc. The key drivers of market are growing popularity of plant-based and vegan diets, and consumer preferences for convenient and healthy food options.
However, the restraints of market are the perishability and short shelf life of lettuce, high vulnerability to pests, and adverse weather conditions. Additionally, the emerging opportunities of market are expansion of organic and sustainable lettuce farming, demand for the export of lettuce and global trade. The key trends of market are adoption of climate-resilient and drought-tolerant varieties.
The leading companies highlighted in the lettuce market report include such as Chuntian Agricutural, exports leaf lettuce which is known for its high quality and freshness ; Yunnan Chuntian Agricultural Products Co., Ltd specializes in exporting iceberg lettuce ; Ocean Mist Farms exports a variety of lettuce types some of them are romaine lettuce, iceberg lettuce, leaf lettuce ; UNFI Produce they distribute some of the key lettuce varieties such as leaf lettuce, butter lettuce, spring mix ; Coosemans LA Inc is a specialty produce distributor which offers varieties like baby lettuce, frisee (curly endive), mache (lamb's lettuce). Also, a comprehensive analysis of industry verticals and market participants that provides a clear overview of the competitive landscape in relation to the sectors served by the company’s products and services, market share, service offerings, financial reports, significant developments, market strategy, competitive position, and geographic reach.
• Asia Pacific market is the dominant market in 2023.
• The North America market is expected to expand at highest CAGR from 2024 to 2030.
• Based on type, the iceberg lettuce segment dominated the market in 2023.
• Based on form, the fresh lettuce has captured the largest market share in 2023.
• Based on distribution channel, the supermarket segment has expected to dominate the market in coming forecast years.
• In 2022, Monsanto developed a lettuce variety with enhanced nutritional content, including higher levels of vitamins and minerals.
• In 2023, Dole Food Company expanded its organic lettuce offerings, responding to the growing demand for organic produce.
In 2021, Syngenta introduced a new lettuce hybrid that offers better shelf life and improved taste, catering to consumer preferences.
By Type: Among the mentioned types, iceberg lettuce is the most dominant. It is widely popular due to its crisp texture, mild flavour, and versatility in various dishes, especially salads. Iceberg lettuce is known for its high-water content, which gives it a refreshing crunch so it is always included in diet foods.
By Form: Among the both forms, the fresh form of lettuce has captured the largest share as fresh lettuce is most consumed because of its crisp texture, vibrant flavour, and versatility in various dishes, especially salads. It's also rich in essential nutrients like vitamins A and K, which are most potent when consumed fresh. Additionally, fresh lettuce is often preferred for its hydrating properties, making it a popular choice in healthy diets.
By Distribution Channel: Supermarkets are generally the most dominant for purchasing fresh produces like lettuce as they offer a wide variety of options, sourced from multiple suppliers and regions, making it easier for consumers to find and incorporate fresh fruits and vegetables into their diets.
Study Period
2024 - 2030Base Year
2023CAGR
4.4%Largest Market
Asia PacificFastest Growing Market
North America
The growing popularity of plant-based and vegan diets is a significant driver of the lettuce market for several reasons as many people are adopting plant-based diets to improve their health. Lettuce is a nutritious option, rich in vitamins, minerals, and antioxidants, making it a staple in these diets. Also, plant-based diets are often chosen to reduce environmental impact. Lettuce has a lower carbon footprint compared to animal-based products, aligning with the values of environmentally conscious consumers.
Lettuce is indeed highly vulnerable to pests, which is a key restraint in its cultivation as, these tiny insects such as aphids can cause significant damage by sucking sap from the leaves, leading to stunted growth and deformed plants and pests like leaf miners burrow into the leaves, creating unsightly trails and weakening the plant. These vulnerabilities make lettuce cultivation challenging, requiring careful pest management and monitoring of weather conditions to ensure a healthy crop.
The expansion of organic and sustainable lettuce farming presents a significant opportunity in the market due to increasing awareness of health and wellness which is driving demand for organic produce, which is free from synthetic pesticides and fertilizers. Organic and sustainably farmed lettuce can often command higher prices, providing better margins for farmers and producers. These factors collectively highlight the significant opportunities for growth and profitability in the expansion of organic and sustainable lettuce farming.
The adoption of climate-resilient and drought-tolerant lettuce varieties is a key trend in the market due to the increasing challenges posed by climate change. These varieties are bred to withstand extreme weather conditions, leading to more stable yields and reduced crop losses. Some examples of climate-resilient lettuce varieties are black-seeded simpson which is known for its early harvest, drought tolerance, and slow bolting, making it ideal for hot climates and gentilina another variety that performs well in hot climates.
Report Benchmarks |
Details |
Report Study Period |
2024 - 2030 |
Market Size in 2023 |
US$ 3,872.5 million |
Market Size in 2030 |
US$ 5,234.7 million |
Market CAGR |
4.4% |
By Type |
|
By Form |
|
By Distribution Channel |
|
By Region |
|
Lettuce is beneficial for several reasons, including being a good source of vitamin K, which helps strengthen bones and may reduce the risk of bone fractures. Additionally, lettuce is low in calories, high in water content, and provides dietary fiber, which can aid in digestion and promote hydration. The increased use of fresh lettuce, which serves as a base for salads, a topping for sandwiches, and an essential component of tacos and other foods, is driving this market's rise and innovations in packaging and distribution methods, such as pre-washed and ready-to-eat lettuce, are making it more convenient for consumers to include lettuce in their diets. The dynamic nature of the lettuce and the various factors are contributing to the lettuce market growth and development.
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The global lettuce market size was value US$ 3,872.5 million in 2023 and is projected to reach value of US$ 5,234.7 million by 2030, at a CAGR of 4.4% from 2024-2030.
• The perishability and short shelf life of lettuce.
• High vulnerability to pests and adverse weather conditions.
The key market players of the market are Chuntian Agricutural, Yunnan Chuntian Agricultural Products Co., Ltd, Ocean Mist Farms, UNFI Produce, and Coosemans LA Inc.
Iceberg lettuce is most widely used in the market.
Asia Pacific region is dominating the market.
1. Executive Summary |
2. Global Lettuce Market Introduction |
2.1.Global Lettuce Market - Taxonomy |
2.2.Global Lettuce Market - Definitions |
2.2.1.Type |
2.2.2.Form |
2.2.3.Distribution Channel |
2.2.4.Region |
3. Global Lettuce Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4. Global Lettuce Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5. Global Lettuce Market By Type , 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Butterhead |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Leaf |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Iceberg |
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Summer Crisp |
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Others |
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
6. Global Lettuce Market By Form, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Fresh |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Frozen |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
7. Global Lettuce Market By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Supermarkets |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Grocery Stores |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Convenience Stores |
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Others |
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
8. Global Lettuce Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. North America |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific (APAC) |
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Middle East and Africa (MEA) |
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Latin America |
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9. North America Lettuce Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
9.1. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.1.1.Butterhead |
9.1.2.Leaf |
9.1.3.Iceberg |
9.1.4.Summer Crisp |
9.1.5.Others |
9.2. Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.2.1.Fresh |
9.2.2.Frozen |
9.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.3.1.Supermarkets |
9.3.2.Grocery Stores |
9.3.3.Convenience Stores |
9.3.4.Others |
9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.4.1.United States of America (USA) |
9.4.2.Canada |
10. Europe Lettuce Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
10.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Butterhead |
10.1.2.Leaf |
10.1.3.Iceberg |
10.1.4.Summer Crisp |
10.1.5.Others |
10.2. Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Fresh |
10.2.2.Frozen |
10.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Supermarkets |
10.3.2.Grocery Stores |
10.3.3.Convenience Stores |
10.3.4.Others |
10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Germany |
10.4.2.France |
10.4.3.Italy |
10.4.4.United Kingdom (UK) |
10.4.5.Spain |
10.4.6.Rest of EU |
11. Asia Pacific (APAC) Lettuce Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
11.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Butterhead |
11.1.2.Leaf |
11.1.3.Iceberg |
11.1.4.Summer Crisp |
11.1.5.Others |
11.2. Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Fresh |
11.2.2.Frozen |
11.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Supermarkets |
11.3.2.Grocery Stores |
11.3.3.Convenience Stores |
11.3.4.Others |
11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.China |
11.4.2.India |
11.4.3.Australia and New Zealand (ANZ) |
11.4.4.Japan |
11.4.5.Rest of APAC |
12. Middle East and Africa (MEA) Lettuce Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
12.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Butterhead |
12.1.2.Leaf |
12.1.3.Iceberg |
12.1.4.Summer Crisp |
12.1.5.Others |
12.2. Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Fresh |
12.2.2.Frozen |
12.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Supermarkets |
12.3.2.Grocery Stores |
12.3.3.Convenience Stores |
12.3.4.Others |
12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.GCC Countries |
12.4.2.South Africa |
12.4.3.Rest of MEA |
13. Latin America Lettuce Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
13.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Butterhead |
13.1.2.Leaf |
13.1.3.Iceberg |
13.1.4.Summer Crisp |
13.1.5.Others |
13.2. Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Fresh |
13.2.2.Frozen |
13.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Supermarkets |
13.3.2.Grocery Stores |
13.3.3.Convenience Stores |
13.3.4.Others |
13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Brazil |
13.4.2.Mexico |
13.4.3.Rest of LA |
14. Competition Landscape |
14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
14.2.1.Chuntian Agricutural |
14.2.2.Yunnan Chuntian Agricultural Products Co., Ltd |
14.2.3.UNFI Produce |
15. Research Methodology |
16. Appendix and Abbreviations |