Lip Care Products Market: By Product Type (Lip Balms, Lip Butters, Lip Gels, Lip Scrubs, Lip Plumping, Others), By Category (Men, Women, Unisex), By Type (Synthetic, Organic), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, E-commerce, Retail Pharmacies, Others) and Geography

Lip Care Products Market size was valued at USD 2.1 billion in 2023 and is expected to grow at a CAGR of 5.7% from 2024-2030 owing to the increased awareness of the population towards protecting lips from UV and lip cancer is driving the lip care product market. Lip Care products are a range of cosmetic and personal care products that provide high-quality care to protect lips from various issues like dryness, darkening of lips, premature aging, and sun protection. Lip care products also act as functional beauty product that adds a dash of color, heals pigmentation, and acts as lip primer.

According to WHO Global Oral Health Status Report estimated about 377,713 new cases and 177,575 deaths due to lip and oral cancer globally. Moreover, the increased unhealthy habits such as smoking cigarettes and drinking leading to issues like chapping, darkening, and wrinkles are also driving the growth of the global lip care products market. Furthermore, the shifting preference toward naturally derived cosmetic products like lip balms, lip oils, and others. For instance, in July 2022, Mama Earth launched new tinted lip balms for the proper nourishment of lips increasing the product’s demand.

Based on type, lip balms are dominated the market owing to the properties like brightening, nourishing, and the addition of SPF protection. Besides this, the increased focus of manufacturers on product innovation like long-lasting, fast-acting, and attractive packaging has also created a huge consumer base. The increased popularity of various raw materials like camphor, essential oils, beeswax, green tea extract, aloe vera extract, and shea butter in lip care products is flourishing in the market. But the growing trends of homemade lip care products and the increasing side effects or allergies from different lip care products depending on skin types are hindering the growth of the market. However, the increasing competition between key players, shifting preference for artisanal sustainable packaging, increasing supermarkets and hypermarkets, and growing awareness about health has led to market growth and is expected to increase the market over the forecasted years.

Lip Care Products Market Key Developments:

• In September 2022, The Lip Balm Company (TLBC) partnered with Purplle.com to sell Lip Balm Company’s exclusive collection.
• In November 2021, Edgewell Personal Care Company acquired Billie Inc., a leading U.S.-based consumer brand company that offers a broad portfolio of personal care products for women, in an all-cash transaction at a purchase price of $310 million.