Middle East and Africa Smart Packaging Market: By Technology Type ((Modified Atmosphere Packaging (MAP), Active Packaging, Intelligent Packaging (IP)), By End User Type (Food & Beverages, Personal Care, Healthcare, Automotive), and Country

Middle East And Africa Smart Packaging Market size was valued at USD x million in 2023 and is poised to grow at a CAGR of x% during the forecast period 2024-2030. Middle East and Africa Smart Packaging market report gives comprehensive outlook on Smart Packaging market across the regions of Middle East Africa. The report on Middle East and Africa Smart Packaging market gives historical, current, and future market sizes (US$ Mn) on the basis of product type, application and country. This report studies market dynamics elaborately to identify the current market trends and drivers, future opportunities and possible challenges to the key stakeholders operating in the market. In addition, This report includes competition analysis with vividly illustrated the competition dashboard to assess the market competition. Moreover, PBI analyzed Middle East and Africa Smart Packaging market to better equip clients with possible investment opportunities across the Countries (Country Investment Hot-Spots) and market unmet needs (Product Opportunities). Key stakeholders of the Middle East and Africa Smart Packaging market report include suppliers, manufacturers, marketers, policy makers, and recent market activities. Changes in lifestyle patterns due to rapid urbanization and increase in consumption of beauty products and cosmetics with packaging advancement technology drive the Middle East and Africa smart packaging industry. In addition, untapped geographical regions offer enormous opportunities to the smart packaging market, which further fosters the overall smart packaging industry. The presence of oxygen in a packaged material increases the oxidative depreciation of food. Oxygen takes care of overall shelf life ability of muscle food products. Thus, the control of oxygen levels in food packaging is necessary to restrict the rate of such spoilage reactions in food. Thus, it is projected to grow at the fastest rate, which increases the market size.

However, high cost of active and intelligent packaging is projected to hamper the market growth. Key players are actively engaged in collaborations, acquisitions, new technological innovations and product launch to strengthen its tract in the Middle East and Africa market. January 2018 - Henkel and Selinko announced partnership for smart packaging solutions. It comprises of a collaboration agreement to expand and improve smart and interactive packaging solutions, especially focusing on FMCG markets. January 2018 - Beauty brand Avon has teamed up with British technology and product design firm Cambridge Design Partnership to test smart packaging in consumer trials of a new anti-aging product. Key players are adopting new strategy to establish their footprint worldwide thereby enhancing their product portfolio. Merger, acquisition, product development and collaborations are some of the market strategy the key players implement. For instance, September 2017 - Magic Add, an innovator in the Internet of Packaging (IoP) smart packaging solutions, announced a partnership with UPM Raflatac. The partnership aims to provide high-performance self-adhesive label materials for product and information labeling. In co-operation with Magic Add, UPM Raflatac launched RafMore, a smart label solution designed to power and extend brand promotion, protection, and logistics applications.