Pineapple Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Fresh and Packaged), Source (Organic and Conventional), By Variety (Cayenne Pineapple, Queen Pineapple, Red Spanish Pineapple, MD2/MG3, and Others), By Distribution Channel (Hypermarkets, Independent Retailers, Convenience Stores, Online Sales, and Others), By Application (Commercial and Individual), and Region Forecast 2020-2031

Pineapple Market size was valued at US$ 10,169.2 million in 2024 and is projected to reach US$ 12,337.8 million by 2031 at a CAGR of 2.8% from 2025-2031. Moreover, the U.S. pineapple market is projected to grow significantly, reaching an estimated value of US$ 3,849.4 million by 2031.

The market involves worldwide production, processing, distribution, and trade of pineapples, a tropical fruit widely consumed in fresh and processed forms. The market is primarily driven by the rising consumer demand for healthy, natural, and immunity-boosting foods, fueled by growing health consciousness and lifestyle shifts. Pineapples, rich in vitamin C and bromelain, are increasingly favoured in both fresh and processed forms, especially among younger and urban populations. However, the market faces restraints from climate-sensitive cultivation and vulnerability to diseases and pests, which threaten crop quality and yield. Limited mechanization, high labor costs, and inadequate cold chain infrastructure add to production and export difficulties, further inhibiting market growth.

Trends show a strong shift toward organic and sustainably grown pineapples, supported by eco-friendly farming, clean-label preferences, and innovative biodegradable packaging. Consumers are also seeking transparency and traceability in sourcing, aligning with broader sustainability and wellness goals. A key opportunity lies in the surging demand for processed pineapple products such as juices, canned fruits, and dried snacks, driven by busy lifestyles and the rise of functional foods and beverages. E-commerce, organic farming expansion, and increased foodservice applications offer further growth avenues.

Facts & Figures

• Rising Health Consciousness & Functional Food Demand: Consumers are increasingly seeking natural, immunity-boosting, and nutrient-rich foods. Pineapples are packed with vitamin C, antioxidants, and bromelain, making them a preferred choice in health-conscious diets.
• Sustainable Farming & Circular Economy Practices: The market is benefiting from eco-friendly practices like organic farming, waste utilization, and traceability, which attract environmentally aware consumers and reduce waste. For instance, in 2024, Del Monte Kenya partnered with Vellsam Biotech (Spain) to convert pineapple residues into biofertilizers, promoting sustainability and value addition in pineapple supply chains.
• Infrastructure & Cold Chain Development: Improved cold storage, logistics, and processing infrastructure are helping reduce post-harvest losses and increase the global reach of pineapple exports. For instance, the Solomon Islands, supported by the EU, began constructing a fumigation and treatment facility in May 2025 to make pineapples export-ready for global markets.
• Growth in Processed Pineapple Product Demand: Busy lifestyles have led to increased consumption of processed pineapple forms, juices, canned slices, and dried fruit, driven by convenience, longer shelf life, and foodservice applications. For instance, in March 2025, PND launched new pineapple processing machines at Fruit Logistica to meet the rising demand for high-efficiency, hygienic, and scalable processing lines.

 Key Developments

• In May 2025, JG?Sarava announced the construction of a large-scale pineapple processing plant in Tanjung Manis to support local farmers and improve export capabilities after securing RM?1?billion from investors.
• In July 2024, Del?Monte Kenya, with Spanish biotech partner Vellsam, initiated a plant to convert pineapple residues into biofertilizers, enhancing sustainability in pineapple processing.
• In January 2024, a collaboration between Fresh Del Monte and Spanish biotech firm Vellsam Materias Bioactivas led to the creation of De l’Ora, a biofertilizer venture using pineapple cannery residues in Kenya. A pilot plant is expected to become fully operational by June 2024.

Pineapple Market Segmentation

Based on the type

• Fresh
• Packaged

The fresh pineapple segment holds the largest market share in the market. Consumers increasingly prefer fresh fruit for its natural taste, high nutritional value, and lack of additives or preservatives. The global shift toward healthy eating habits and plant-based diets has further boosted demand for fresh pineapples, especially in supermarkets, farmers' markets, and direct-to-home channels. Fresh pineapples are also more popular in foodservice applications, including restaurants and juice bars. However, the packaged segment, which includes canned, dried, and juiced forms, holds a smaller share due to higher processing costs and growing demand for fresh alternatives.

Based on the source

• Organic
• Conventional

The conventional segment holds the largest market share in the market. Conventional pineapples dominate due to their higher yield, lower production costs, and wider availability across both domestic and international markets. Large-scale cultivation and established supply chains make conventional pineapples more accessible and affordable for mass consumers and food processors. These are heavily used in fresh retail, juice, and canned product segments globally. The organic segment holds a smaller share, limited by higher cultivation costs, stricter certification requirements, and a narrower consumer base, though it's growing steadily due to rising health and sustainability concerns.

Based on the variety

• Cayenne Pineapple
• Queen Pineapple
• Red Spanish Pineapple
• MD2/MG3)
• Others

Based on variety, the MD2 (also known as MG3) pineapple segment holds the largest market share in the market. MD2 pineapples are highly favored for their consistent sweetness, low acidity, longer shelf life, and attractive golden color, making them the top choice for international exports and retail sales. Their uniform size and superior taste also make them ideal for both fresh consumption and processing into juice and canned products. Red Spanish pineapple variety holds the smallest market share, as it is mainly grown in select regions for local consumption and lacks the sweetness, shelf stability, and export appeal of the MD2 variety.

Based on the distribution channel

• Hypermarkets/Supermarkets
• Independent Retailers
• Convenience Stores
• Online Sales
• Others

Based on the distribution channel, the hypermarkets/supermarkets segment holds the largest market share in the market. These outlets offer a wide product variety, competitive pricing, and the advantage of bulk purchasing, making them the most preferred choice for consumers buying both fresh and packaged pineapples. Their strong presence in urban and semi-urban areas ensures easy accessibility and high-volume sales. The online sales segment holds the smallest share, mainly due to the perishability of fresh pineapples and logistical challenges, though it is growing rapidly with the rise of e-commerce and home delivery services.

Based on the application

• Commercial
• Individual

Based on application, the commercial segment holds the largest market share in the market. This dominance is driven by high demand from food processing industries, juice manufacturers, hospitality chains, and export businesses. The commercial sector also benefits from established supply chains and economies of scale. Meanwhile, the individual segment holds a smaller share, as purchases are made in smaller quantities and are often limited to fresh fruit consumption.