- Folic Acid
- Iron Supplements
- Calcium Supplements
- Essential Fatty Acids
- Others
Prenatal Vitamin Supplements Market size was valued at USD 381 million in 2022 and is poised to grow at significant CAGR of 7.2% from 2023-2029. Due to rise in number of cases of neonatal deaths due to lack of proper nutrition, increase in the awareness regarding the advantages of vitamin supplements during pregnancy. Additionally, increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers due to the benefits offered such as nutrient rich components, safe for consumption, and preferred way to manage the nutrient value and decrease in the nutritional value in the foods taken by the women are the major factors that are driving the growth of the global prenatal vitamin supplements market over the forecast timeframe. This report studies global market dynamics elaborately to indentify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market. In addition, global market report includes human demographics; regulatory scenario, and competition analysis with vividly illustrated the competition dashboard to assess the market competition. Moreover, PBI analyzed global prenatal vitamin supplements market to better equip clients with possible investment opportunities across the regions (regional Investment Hot-Spots) and market unmet needs (Product Opportunities). Key stakeholders of the global prenatal vitamin supplements market report include suppliers, manufacturers, marketers, policy makers, and service providers engaged in global prenatal vitamin supplements products.
Prenatal Vitamin Supplements Market Summary
Study Period
2024-2030
Base Year
2023
CAGR
7.2%
Largest Market
North America
Fastest Growing Market
Europe
Prenatal Vitamin Supplements Market Dynamics
Increase in cases of neonatal deaths due to the lack of nutrition is a key factor that drive the global prenatal vitamin supplements market. According to the United Nations (UN) estimates, approximately half of pregnant women suffer from anemia worldwide. The prevalence of anemia during pregnancy differed from 18% in developed countries to 75% in South Asia. Anemia contributes to 20% of all maternal deaths worldwide. Due to the lack of vitamins in the food that is taken by the women with pregnancy is the major factor that are driving the growth of the industry and global prenatal vitamin supplements market over the forecast period.
North-America got significant share
Prenatal Vitamin Supplements Market Regional Analysis
North America accounted for larger revenue share in global prenatal vitamin supplements market with significant CAGR. Increase in the awareness regarding the advantages of prenatal vitamin supplements, increasing number of self-directed consumers population, and increase in the healthcare expenditure and increase in the disposable income of the people of this region are anticipated to propel the market. Asia Pacific prenatal vitamin supplements market projected to grow at a significant rate owing to rapid urbanization, increase in the awareness regarding the diet that should be taken during pregnancy, increase in the care during pregnancy and presence of market players expected to increase the market share.
Latin America
Europe
Asia Pacific
Middle East
North America
Key Features of the Reports
- The prenatal vitamin supplements market report provides granular level information about the market size, regional market share, historic market and forecast.
- The report covers in-detail insights about the competitors overview, company share analysis, key market developments, and their key strategies
- The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
- The report tracks recent innovations, key developments and startups details that are actively working in the market
- The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
- The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porters Five Force Analysis in addition to recent technology advancements and innovations in the market
Prenatal Vitamin Supplements Market Segmentation
By Product Type
By Dosage Form
- Capsule
- Powder
- Gummy products
By Distribution Channel
- Hospital Pharmacies
- Online Pharmacies
- Supermarkets
- Drug Stores
By Geography
North America
- US
- Canada
Europe
- Germany
- France
- UK
- Italy
- Spain
- Russia
- Poland
- Rest of Europe
Asia-Pacific
- Japan
- China
- India
- Australia & New Zealand
- ASEAN (Includes Indonesia, Thailand, Vietnam, Philippines, Malaysia, and Others)
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Venezuela
- Rest of Latin America
Middle East and Africa (MEA)
- Gulf Cooperation Council (GCC) Countries
- Israel
- South Africa
- Rest of MEA
Frequently Asked Questions
The Prenatal vitamin supplements market size was valued at USD 381 million in 2022.
The key segments covered in the restless leg’s syndrome market are technology, components, application, and end-users.
The Prenatal vitamin supplements market key player is Garden of Life LLC (US), Church & Dwight Co. Inc. (US), Country Life LLC (US), Abbott Nutrition (US), Biotics Research Corporation (US), Rainbow Light Nutritional Sytems Inc. (US), Metagenics, Inc. (US), Otsuka Pharmaceutical (Japan), Procter & Gamble (US), Bayer AG (Germany)
| 1.Executive Summary |
| 2.Global Prenatal Vitamin Supplements Market Introduction |
| 2.1.Global Prenatal Vitamin Supplements Market - Taxonomy |
| 2.2.Global Prenatal Vitamin Supplements Market - Definitions |
| 2.2.1.Product Type |
| 2.2.2.Dosage Form |
| 2.2.3.Distribution Channel |
| 2.2.4.Region |
| 3.Global Prenatal Vitamin Supplements Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Prenatal Vitamin Supplements Market Analysis, 2018 - 2022 and Forecast 2023 - 2029 |
| 4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Prenatal Vitamin Supplements Market By Product Type, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 5.1. Folic Acid |
| 5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Iron Supplements |
| 5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Calcium Supplements |
| 5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Essential Fatty Acids |
| 5.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 5.5. Others |
| 5.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.5.3. Market Opportunity Analysis |
| 6.Global Prenatal Vitamin Supplements Market By Dosage Form, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 6.1. Capsule |
| 6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Powder |
| 6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Gummy products |
| 6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 7.Global Prenatal Vitamin Supplements Market By Distribution Channel, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 7.1. Hospital Pharmacies |
| 7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Online Pharmacies |
| 7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Supermarkets |
| 7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Drug Stores |
| 7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 8.Global Prenatal Vitamin Supplements Market By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia Pacific (APAC) |
| 8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Middle East and Africa (MEA) |
| 8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Latin America |
| 8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9.North America Prenatal Vitamin Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 9.1. Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1.Folic Acid |
| 9.1.2.Iron Supplements |
| 9.1.3.Calcium Supplements |
| 9.1.4.Essential Fatty Acids |
| 9.1.5.Others |
| 9.2. Dosage Form Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1.Capsule |
| 9.2.2.Powder |
| 9.2.3.Gummy products |
| 9.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.3.1.Hospital Pharmacies |
| 9.3.2.Online Pharmacies |
| 9.3.3.Supermarkets |
| 9.3.4.Drug Stores |
| 9.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.4.1.United States of America (USA) |
| 9.4.2.Canada |
| 10.Europe Prenatal Vitamin Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 10.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Folic Acid |
| 10.1.2.Iron Supplements |
| 10.1.3.Calcium Supplements |
| 10.1.4.Essential Fatty Acids |
| 10.1.5.Others |
| 10.2. Dosage Form Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Capsule |
| 10.2.2.Powder |
| 10.2.3.Gummy products |
| 10.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Hospital Pharmacies |
| 10.3.2.Online Pharmacies |
| 10.3.3.Supermarkets |
| 10.3.4.Drug Stores |
| 10.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Germany |
| 10.4.2.France |
| 10.4.3.Italy |
| 10.4.4.United Kingdom (UK) |
| 10.4.5.Spain |
| 10.4.6.Rest of EU |
| 11.Asia Pacific (APAC) Prenatal Vitamin Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 11.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Folic Acid |
| 11.1.2.Iron Supplements |
| 11.1.3.Calcium Supplements |
| 11.1.4.Essential Fatty Acids |
| 11.1.5.Others |
| 11.2. Dosage Form Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Capsule |
| 11.2.2.Powder |
| 11.2.3.Gummy products |
| 11.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Hospital Pharmacies |
| 11.3.2.Online Pharmacies |
| 11.3.3.Supermarkets |
| 11.3.4.Drug Stores |
| 11.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.China |
| 11.4.2.India |
| 11.4.3.Australia and New Zealand (ANZ) |
| 11.4.4.Japan |
| 11.4.5.Rest of APAC |
| 12.Middle East and Africa (MEA) Prenatal Vitamin Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 12.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Folic Acid |
| 12.1.2.Iron Supplements |
| 12.1.3.Calcium Supplements |
| 12.1.4.Essential Fatty Acids |
| 12.1.5.Others |
| 12.2. Dosage Form Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Capsule |
| 12.2.2.Powder |
| 12.2.3.Gummy products |
| 12.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Hospital Pharmacies |
| 12.3.2.Online Pharmacies |
| 12.3.3.Supermarkets |
| 12.3.4.Drug Stores |
| 12.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.GCC Countries |
| 12.4.2.South Africa |
| 12.4.3.Rest of MEA |
| 13.Latin America Prenatal Vitamin Supplements Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 13.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Folic Acid |
| 13.1.2.Iron Supplements |
| 13.1.3.Calcium Supplements |
| 13.1.4.Essential Fatty Acids |
| 13.1.5.Others |
| 13.2. Dosage Form Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Capsule |
| 13.2.2.Powder |
| 13.2.3.Gummy products |
| 13.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Hospital Pharmacies |
| 13.3.2.Online Pharmacies |
| 13.3.3.Supermarkets |
| 13.3.4.Drug Stores |
| 13.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Brazil |
| 13.4.2.Mexico |
| 13.4.3.Rest of LA |
| 14. Competition Landscape |
| 14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 14.2.1.Garden of Life LLC (US) |
| 14.2.2.Church & Dwight Co. Inc. (US) |
| 14.2.3.Country Life LLC (US) |
| 14.2.4.Abbott Nutrition (US) |
| 14.2.5.Biotics Research Corporation (US) |
| 14.2.6.Rainbow Light Nutritional Sytems Inc. (US) |
| 14.2.7.Metagenics, Inc. (US) |
| 14.2.8.Otsuka Pharmaceutical (Japan) |
| 14.2.9.Procter & Gamble (US) |
| 14.2.10.Bayer AG (Germany) |
| 15. Research Methodology |
| 16. Appendix and Abbreviations |
- Garden of Life LLC (US)
- Church & Dwight Co. Inc. (US)
- Country Life LLC (US)
- Abbott Nutrition (US)
- Biotics Research Corporation (US)
- Rainbow Light Nutritional Sytems Inc. (US)
- Metagenics, Inc. (US)
- Otsuka Pharmaceutical (Japan)
- Procter & Gamble (US)
- Bayer AG (Germany)