Pumps Market: By Pump Type, By Shaft Orientation, By Driving Force, By End-User, and Region 2020-2031
Pumps Market size was valued at US$ 59,799.6 million in 2024 and is expected to reach US$ 84,706.6 million by 2031, growing at a significant CAGR of 5.1% from 2025-2031. Moreover, the U.S. Pumps Market is projected to grow significantly, reaching an estimated value of US$ 26,428.5 Million by 2031. The market is dedicated to the production, sale, and application of mechanical devices designed to move fluids (liquids or gases) from one location to another by converting various forms of energy into hydraulic energy. The market is witnessing steady growth, primarily driven by increasing demand from the water and wastewater treatment sector.
Rapid urbanization, industrialization, and stricter environmental regulations are prompting large-scale infrastructure investments, especially in developing regions. Pumps play a crucial role in ensuring the efficient movement and treatment of water, making them indispensable across municipal and industrial projects. A key trend transforming the market is the widespread adoption of industrial automation and smart pump technologies. These solutions, integrated with IoT and remote monitoring systems, enhance energy efficiency and enable predictive maintenance, aligning with global Industry 4.0 initiatives.
The most promising opportunity lies in the development of energy-efficient, intelligent pumping systems supported by variable frequency drives and advanced diagnostics. This shift is also gaining traction through government incentives promoting sustainability and carbon reduction. Additional opportunities include solar-powered agricultural pumps and customized systems for niche sectors like food processing and pharma. However, growth is restrained by the high installation and maintenance costs of advanced systems, which can be a barrier in price-sensitive industries. Challenges such as supply chain disruptions, raw material cost volatility, and slower replacement cycles in mature regions further temper the market’s pace. Still, innovation and policy support continue to make this a highly dynamic and evolving industry.
Based on the pump type:
Centrifugal pumps hold the largest market share in the market. Their dominance is attributed to their simple design, cost-effectiveness, and wide applicability across industries such as water and wastewater treatment, HVAC, power generation, and agriculture. Centrifugal pumps are ideal for handling large volumes of low-viscosity fluids and are favored for continuous operation in municipal and industrial settings. Their ease of maintenance and energy efficiency make them the preferred choice in both developed and emerging economies. In contrast, positive displacement pumps occupy a smaller share due to higher costs and limited usage in high-volume flow scenarios.
Based on the shaft orientation:
The horizontal pumps hold the largest market share in the market. Their compact design, ease of installation, and lower maintenance requirements make them highly suitable for a wide range of applications, including water supply, industrial processing, and HVAC systems. Horizontal pumps are preferred in sectors where floor space is available and routine servicing is frequent, such as manufacturing plants and utilities. Their widespread availability and lower initial costs further support their dominance in both commercial and municipal use. On the other hand, vertical pumps, while essential for deep wells, sumps, and high-pressure applications, hold a smaller market share due to higher installation complexity and limited use in space-constrained environments.
Based on the driving force:
Based on the driving force, electric-driven pumps dominate the market due to their high energy efficiency, consistent performance, and compatibility with automation systems. These pumps are widely used across industrial, municipal, and commercial sectors where a stable electricity supply is available. Their ability to integrate with smart controls and variable frequency drives (VFDs) also makes them ideal for energy-conscious applications. As the world transitions toward electrification and digitalization, the preference for electric-driven systems continues to grow. In contrast, solar-powered pumps, while gaining traction in agriculture and remote regions due to government incentives and sustainability goals, still hold the smallest market share because of their dependency on sunlight, high initial setup costs, and limited use in high-flow situations.
Based on the end-user:
The water & wastewater treatment holds the largest market share in the market, driven by rising urban populations, aging municipal infrastructure, and stricter environmental regulations that require advanced pumping systems for water purification, sewage management, and flood control. Pumps are essential for water intake, chemical dosing, sludge handling, and discharge operations in both municipal and industrial settings. Governments worldwide are investing heavily in water security and sustainable infrastructure, further fueling growth in this segment. In contrast, infrastructure applications like Horizontal Directional Drilling (HDD) currently hold the smallest market share due to their specialized use and limited scale compared to other major sectors.
Study Period
2025 - 2031Base Year
2024CAGR
5.1%Largest Market
North-AmericaFastest Growing Market
Asia-Pacific
The key driver of the market is the increasing demand from the water and wastewater treatment sector. Rapid urbanization, industrialization, and rising population levels are placing immense pressure on freshwater resources, prompting governments and industries to invest heavily in water recycling and purification infrastructure. Pumps are critical components in these systems, enabling efficient water intake, transfer, treatment, and distribution. The growing need for clean water, especially in developing regions, is resulting in large-scale municipal and industrial water treatment projects, directly boosting pump consumption.
Moreover, stricter environmental regulations around water discharge and pollution control are encouraging industries to adopt advanced pumping technologies to meet compliance standards. While water and wastewater management remain the primary growth catalyst, other contributing drivers include rising energy demand from oil & gas and power generation sectors, increased construction activity in smart cities, and the growing adoption of energy-efficient and smart pump solutions across various industries.
A major challenge in the market is the high operational and maintenance costs associated with advanced pumping systems. Although modern pumps offer enhanced efficiency and automation, they often require skilled labor for installation, monitoring, and regular maintenance, which increases the total cost of ownership. In industries with tight profit margins, such as agriculture and small-scale manufacturing, these expenses can discourage adoption, particularly in developing economies.
Additionally, wear and tear from harsh operating conditions, such as abrasive fluids or corrosive environments, shortens the lifespan of pumps and increases the frequency of repairs. Downtime due to maintenance can disrupt operations and negatively affect productivity. This sensitivity to costs limits the adoption of technologically advanced pumps, even with their long-term advantages. Other factors that restrain the market include volatility in raw material prices, supply chain disruptions, and slower pump replacement cycles in mature markets. Collectively, these issues impact overall growth and investment within the market.
A significant opportunity in the market lies in the integration of smart and energy-efficient pumping systems. With industries and utilities under pressure to reduce energy consumption and carbon emissions, there is growing demand for intelligent pumps equipped with sensors, variable frequency drives (VFDs), and IoT-based monitoring capabilities. These smart pumps offer real-time performance tracking, predictive maintenance, and optimized energy use, making them highly attractive across sectors such as water treatment, HVAC, oil & gas, and manufacturing.
Governments and organizations are increasingly incentivizing the adoption of green technologies, opening doors for manufacturers to innovate and capture value in the high-efficiency pump segment. Additionally, expanding industrial infrastructure in emerging economies, along with global trends toward automation and Industry 4.0, further amplifies growth potential. While energy efficiency is the primary opportunity, other promising areas include solar-powered pumps in agriculture and customized pumping solutions for niche industries like pharmaceuticals and food processing.
A significant trend in the market is the increasing adoption of industrial automation and smart pump technologies. As industries embrace Industry 4.0, there is a rising preference for pumps that can integrate with digital control systems, offer remote monitoring, and enable predictive maintenance. Smart pumps equipped with IoT sensors, cloud connectivity, and real-time diagnostics are helping reduce downtime, improve energy efficiency, and extend equipment life, all critical in sectors like manufacturing, water utilities, and oil & gas. This trend reflects a shift from conventional mechanical systems to digitally optimized operations.
Additionally, the move toward energy-efficient and eco-friendly solutions is prompting manufacturers to develop pumps that comply with international energy standards. The other emerging trends include the growing use of solar-powered pumps in agriculture, increasing demand for hygienic pumps in pharmaceuticals and food industries, and strategic OEM partnerships to localize production and enhance after-sales service in fast-growing markets like Asia-Pacific and Africa.
Report Benchmarks |
Details |
Report Study Period |
2025 - 2031 |
Market Size in 2024 |
US$ 59,799.6 million |
Market Size in 2031 |
US$ 84,706.6 million |
Market CAGR |
5.1% |
By Pump Type |
|
By Shaft Orientation |
|
By Driving Force |
|
By End User |
|
By Region |
|
According to a PBI Analyst, the market is evolving rapidly, with strong momentum driven by rising demand in water treatment, industrial automation, and energy-efficient systems. The sector is transitioning toward smart, connected solutions aligned with Industry 4.0 and global sustainability goals. While challenges such as high operating costs and raw material volatility remain, increasing investments in infrastructure and government incentives for green technologies are expected to offset these barriers. The market shows strong potential in emerging economies and niche applications like solar-powered and hygienic pumps. Overall, the outlook remains positive, with innovation and digitalization positioned as key enablers of future growth.
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The pumps market size was valued at US$ 59,799.6 million in 2024 and is projected to grow at a significant CAGR of 5.1% from 2025-2031.
The primary driver is the increasing demand for pumps in water and wastewater treatment, fueled by urbanization, environmental regulations, and infrastructure investments.
Centrifugal pumps dominate the market due to their simplicity, low cost, and suitability for high-volume, low-viscosity fluid handling across various industries.
Market is segmented based on pump type, shaft orientation, driving force, end-user, and region.
Asia-Pacific is the fastest-growing region due to rapid industrialization, government-led infrastructure projects, and rural electrification programs in countries like China and India.
1.Executive Summary |
2.Global Pumps Market Introduction |
2.1.Global Pumps Market - Taxonomy |
2.2.Global Pumps Market - Definitions |
2.2.1.Pump Type |
2.2.2.Shaft Orientation |
2.2.3.Driving Force |
2.2.4.End User |
2.2.5.Region |
3.Global Pumps Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Pumps Market Analysis, 2020 - 2024 and Forecast 2025 - 2031 |
4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Pumps Market By Pump Type, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
5.1. Centrifugal Pumps |
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Positive Displacement Pumps |
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
6.Global Pumps Market By Shaft Orientation, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
6.1. Horizontal |
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Vertical |
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
7.Global Pumps Market By Driving Force, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
7.1. Electric-driven |
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Engine-driven |
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Pneumatic/Air-operated |
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Solar-powered |
7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
8.Global Pumps Market By End User, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
8.1. Agriculture |
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Water & Wastewater |
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Mining |
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Oil & Gas |
8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Infrastructure Application |
8.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
8.6. Others |
8.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.6.3. Market Opportunity Analysis |
9.Global Pumps Market By Region, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
9.1. North America |
9.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.1.3. Market Opportunity Analysis |
9.2. Europe |
9.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.2.3. Market Opportunity Analysis |
9.3. Asia Pacific (APAC) |
9.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.3.3. Market Opportunity Analysis |
9.4. Middle East and Africa (MEA) |
9.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.4.3. Market Opportunity Analysis |
9.5. Latin America |
9.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.5.3. Market Opportunity Analysis |
10.North America Pumps Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
10.1. Pump Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Centrifugal Pumps |
10.1.2.Positive Displacement Pumps |
10.2. Shaft Orientation Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Horizontal |
10.2.2.Vertical |
10.3. Driving Force Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Electric-driven |
10.3.2.Engine-driven |
10.3.3.Pneumatic/Air-operated |
10.3.4.Solar-powered |
10.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Agriculture |
10.4.2.Water & Wastewater |
10.4.3.Mining |
10.4.4.Oil & Gas |
10.4.5.Infrastructure Application |
10.4.6.Others |
10.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.5.1.United States of America (USA) |
10.5.2.Canada |
11.Europe Pumps Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
11.1. Pump Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Centrifugal Pumps |
11.1.2.Positive Displacement Pumps |
11.2. Shaft Orientation Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Horizontal |
11.2.2.Vertical |
11.3. Driving Force Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Electric-driven |
11.3.2.Engine-driven |
11.3.3.Pneumatic/Air-operated |
11.3.4.Solar-powered |
11.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.Agriculture |
11.4.2.Water & Wastewater |
11.4.3.Mining |
11.4.4.Oil & Gas |
11.4.5.Infrastructure Application |
11.4.6.Others |
11.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.5.1.Germany |
11.5.2.France |
11.5.3.Italy |
11.5.4.United Kingdom (UK) |
11.5.5.Spain |
12.Asia Pacific (APAC) Pumps Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
12.1. Pump Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Centrifugal Pumps |
12.1.2.Positive Displacement Pumps |
12.2. Shaft Orientation Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Horizontal |
12.2.2.Vertical |
12.3. Driving Force Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Electric-driven |
12.3.2.Engine-driven |
12.3.3.Pneumatic/Air-operated |
12.3.4.Solar-powered |
12.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.Agriculture |
12.4.2.Water & Wastewater |
12.4.3.Mining |
12.4.4.Oil & Gas |
12.4.5.Infrastructure Application |
12.4.6.Others |
12.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.5.1.China |
12.5.2.India |
12.5.3.Australia and New Zealand (ANZ) |
12.5.4.Japan |
12.5.5.Rest of APAC |
13.Middle East and Africa (MEA) Pumps Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
13.1. Pump Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Centrifugal Pumps |
13.1.2.Positive Displacement Pumps |
13.2. Shaft Orientation Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Horizontal |
13.2.2.Vertical |
13.3. Driving Force Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Electric-driven |
13.3.2.Engine-driven |
13.3.3.Pneumatic/Air-operated |
13.3.4.Solar-powered |
13.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Agriculture |
13.4.2.Water & Wastewater |
13.4.3.Mining |
13.4.4.Oil & Gas |
13.4.5.Infrastructure Application |
13.4.6.Others |
13.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.5.1.GCC Countries |
13.5.2.South Africa |
13.5.3.Rest of MEA |
14.Latin America Pumps Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
14.1. Pump Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.1.1.Centrifugal Pumps |
14.1.2.Positive Displacement Pumps |
14.2. Shaft Orientation Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.2.1.Horizontal |
14.2.2.Vertical |
14.3. Driving Force Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.3.1.Electric-driven |
14.3.2.Engine-driven |
14.3.3.Pneumatic/Air-operated |
14.3.4.Solar-powered |
14.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.4.1.Agriculture |
14.4.2.Water & Wastewater |
14.4.3.Mining |
14.4.4.Oil & Gas |
14.4.5.Infrastructure Application |
14.4.6.Others |
14.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.5.1.Brazil |
14.5.2.Mexico |
14.5.3.Rest of LA |
15. Competition Landscape |
15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
15.2.1.Flowserve Corporation |
15.2.2.Grundfos Holding A/S |
15.2.3.KSB SE & Co. KGaA |
15.2.4.ITT Inc. |
15.2.5.Sulzer Ltd. |
15.2.6.Ebara Corporation |
15.2.7.Weir Group plc |
15.2.8.Xylem Inc. |
15.2.9.Wilo SE |
15.2.10.Pentair plc |
15.2.11.Tsurumi Manufacturing Co. Ltd. |
16. Research Methodology |
17. Appendix and Abbreviations |
Key Market Players