- Dairy-Based Prebiotic Soda
- Plant-Based Prebiotic Soda
SEA prebiotic soda market was valued at USD 93.5 million in 2023 and is poised to grow at a CAGR of 9.8% over the forecast year to reach USD 179.7 million in 2030. The prebiotic soda is essentially a type of soda that contains prebiotics. Prebiotics are therefore non-digestible fibers, which further stimulate growth activity of useful bacteria inside the gut. Most of these drinks contain natural sweeteners developed to help with digestive health while encouraging a healthy gut microbiome. Common ingredients for prebiotic sodas are chicory root fiber, inulin, and other plant fibers. Prebiotic sodas are a refreshing alternative to traditional sodas, potentially benefiting probiotic-enhanced digestive health. The prebiotic soda market in Southeast Asia is growing dynamically because of health and wellness consciousness amongst consumers. Demand for functional beverages, providing healthful added functions beyond hydration, also drives the market. However, some market constraints are facing the market including relatively high production costs and limited prebiotic ingredients available in this region, which might raise barriers to costs and access.
A traditional preference for sweet and fizzy drinks in Southeast Asia also presents an adoption challenge for prebiotic sodas. Market opportunities encompassed an expanded distribution channel and increased consumer education about the advantages of prebiotic beverages. An increasing number of health-conscious consumers could significantly enhance market growth in the next few years ahead. Flexibility in flavor profiles or formulations in prebiotic sodas geared towards local preferences can better promote enhanced market growth. The trends such as the launch of new products and shifting emphasis towards natural ingredients, and organic types in prebiotic sodas, are all that can be experienced presently. Health-oriented products would find a place in the daily choices of consumers, mainly due to the considerable growth of the Southeast Asian prebiotic soda market with a CAGR of around 6-8% over the next five years. This growth is supported by rising middle-class and higher disposable incomes within this region, allied with a shift in consumer behavior and increased emphasis on wellness.
One of the most significant notable restraints in the Southeast Asia prebiotic soda market is the relatively higher production cost associated with prebiotic ingredients. For instance, sourcing high-quality prebiotics and maintaining the required fermentation processes can add to the retail prices, constraining consumer acceptance in more price-sensitive markets. The production cost for prebiotic sodas, according to the industry, could be as high as 20-30% higher than that of traditional soft drinks. Additionally, this region has limited accessibility to prebiotic ingredients since Southeast Asia still has some unsophisticated supply chains and less-developed facilities, often exacerbating the problem regarding cost. Another challenge is the consumer's preference for traditional sugary and carbonated soft drinks which may affect a new health-oriented option's acceptance rate. An existing market built on familiar tastes and products; requires significant marketing as well as education to convince consumers to shift from a comfort level to prebiotic sodas. All these factors result in slower-than-expected growth of the region's prebiotic soda segment.
By Product Type
By Packaging Type
By Flavours
By Distribution Channel
The SEA prebiotic soda market was valued at USD 93.5 million in 2023 and is expected to grow at a CAGR of 9.8% over the forecast year to reach USD 179.7 million in 2030.
Southeast Asia's prebiotic soda market is growing with demand for functional beverages, that provide healthful added functions beyond hydration.
The trends such as the launch of new products and shifting emphasis towards natural ingredients, and organic types in prebiotic soda.
Dairy-based prebiotic soda segment is the leading segment in the Market.
Vietnam is the fastest-growing region in the Southeast Asia's prebiotic soda market.
1.Executive Summary |
2.Southeast Asia Prebiotic Soda Market Introduction |
2.1.Southeast Asia Prebiotic Soda Market - Taxonomy |
2.2.Southeast Asia Prebiotic Soda Market - Definitions |
2.2.1.Product Type |
2.2.2.Packaging Type |
2.2.3.Flavours |
2.2.4.Distribution Channel |
3.Southeast Asia Prebiotic Soda Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Southeast Asia Prebiotic Soda Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Southeast Asia Prebiotic Soda Market By Product Type , 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Dairy-Based Prebiotic Soda |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Plant-Based Prebiotic Soda |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
6.Southeast Asia Prebiotic Soda Market By Packaging Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Bottles |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Tetra Packs |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Cans |
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. Others |
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
7.Southeast Asia Prebiotic Soda Market By Flavours, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Fruit |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Cola Flavors |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Others |
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
8.Southeast Asia Prebiotic Soda Market By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. Hypermarkets/Supermarkets |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Convenience Stores |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Independent Departmental Stores |
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Online Retailers |
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Wholesalers & Distributors |
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9. Competition Landscape |
9.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
9.2.1.Lifeway Foods |
9.2.2.Nuun |
9.2.3.Celsius Holdings |
9.2.4.Humm Kombucha |
9.2.5.GT's Kombucha |
9.2.6.Kyo |
9.2.7.Poppilu |
9.2.8.Nestle SA |
9.2.9.Yakult Honsha Co.Ltd |
9.2.10.Danone SA |
9.2.11.Chobani LLC |
9.2.12.Fonterra Co-operative Group |
10. Research Methodology |
11. Appendix and Abbreviations |