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Muni Kumar Meravath is a seasoned Healthcare Market Research Analyst with over 6 years of experience in the healthc.....
Probiotics, Prebiotics, and Postbiotics Market: By Product Type, By Nutrition Area By Application Areas, and Region Forecast 2020-2031
Probiotics, Prebiotics, and Postbiotics Market size was valued at US$ 61,069 million in 2024 and is expected to reach US$ 98,064 million by 2031, growing at a significant CAGR of 7.0% from 2025-2031. The probiotics, prebiotics, and postbiotics market is used to denote the global marketplace targeting products that provide gut health and overall wellness through various biological mechanisms.
The postbiotics, prebiotics, and probiotics market is fueled by increasing consumer consciousness of gut health, high demand for functional foods and dietary supplements, and increasing interest in natural wellness solutions and preventive medicine. The market is also fueled by advances in delivery formats, increasing applications in immunity, skin, and mental well-being, and good clinical trials. Yet, the market is otherwise restrained by the likes of regulatory complexity, variable product quality, low consumer awareness of postbiotics, and the issue of microbial viability maintenance during process and storage, which might affect efficacy and trust.
Based on the product type
The probiotics segment is the most advanced and biggest of the probiotics, prebiotics, and postbiotics market. Probiotics are live microbes i.e., Lactobacillus, Bifidobacterium, and Saccharomyces strains that, when taken orally in sufficient quantities, exert a health benefit via an action on intestinal microbiota balance. It is the most ubiquitous category in functional foods, beverages, and supplements and is gaining ground across immunity, digestive health, and even mental health. It is being taken fueled by rising awareness of the gut-brain axis, rising incidence of gastrointestinal disease, and prevention-oriented care. Advancements in delivery formats such as gummies, yogurts, and stable capsules, combined with ancillary regulatory clearance and clinical efficacy, are also fueling growth of this segment in developed as well as emerging markets.
Based on the nutrition area type
Gastrointestinal health is the leading category for postbiotics, prebiotics, and probiotics within the market, with digestive wellness being the main agenda of these ingredients. Demand for digestive wellness solutions like bloating, constipation, and irritable bowel syndrome is increasing among consumers and is driving demand for products that support a healthy balance in gut microbiome. Scientific studies continue to uncover the role of the gut in general health, its link to immunity and mood, further confirmation of the need for gastrointestinal support. The category has broad product availability in supplements, yogurts, beverages, and functional foods, making it a foundation of the category's expansion.
Based on the application
Food and beverage is a leadership position in the probiotics, prebiotics, and postbiotics segment due to increased consumer appetite for functional nutrition embedded within everyday diet. Probiotic yogurts, kombucha, fortified juice, and snack bars increasingly appeal due to ease of use and perceived health advantages. Any such segment is supported by deep retail penetration, on-going product innovation, and increased consumption of clean-label, plant-based, and gut-friendly forms. With consumers looking to natural remedies for health, immune function, and digestion, the use of these bioactive ingredients in food and beverage applications ongoing in mature and emerging economies continues to increase.
Study Period
2025-2031Base Year
2024CAGR
7.0%Largest Market
Asia-PacificFastest Growing Market
North-America
The probiotics, prebiotics, and postbiotics market is fueled by increasing consumer knowledge of gut health and its effects on well-being, increased food and supplement functional food consumption, and increased demand for natural and preventative health care solutions. Growing application areas within immunity, skin, and mental health, along with advances in delivery systems such as gummies, beverages, and fortified snacks, are driving adoption forward as well. The growth in personalized nutrition and need for microbiome-based treatments is driving diversification and R&D expenditure. The growing clean-label trends, aging populations, and burgeoning healthcare spending in emerging markets are also creating a rich ground for market growth. Strategic alliances, clinical evidence, and digital health platforms are also facilitating consumer trust and product availability.
The probiotics, prebiotics, and postbiotics industry falls under the purview of numerous restrictions that can discourage its progress even when consumers are more attracted to it. Unavailability of specific regulation across the globe stifles manufacturers from introducing unnecessary health claims, particularly on postbiotics, which is a new development in terms of scientific consensus and regulatory categorization. Ensuring the stability and viability of viable probiotic strains throughout processing, storage, and distribution is yet another technological issue that could affect product efficacy and shelf life. Furthermore, variable product quality, variability in labeling, and absence of proper knowledge among consumers especially the distinction between probiotics, prebiotics, and postbiotics can result in confusion and loss of trust. High cost of production and requirement of special manufacturing facilities are entry barriers for small firms.
The probiotics, prebiotics, and postbiotics market offers some very strong opportunities fueled by shifting consumer attitudes and advances in science. Increasing demand for personalized nutrition, as microbiome-derived products are integrated with consumers' health profiles, offers a large opportunity. Growth in functional foods and beverages kombucha, enriched snack food, and plant-based milk alternative, for example offers a dynamic innovation platform. Asian-Pacific and Latin America emerging markets are experiencing rising health consciousness and disposable incomes, fertile soil for new product introductions. Furthermore, increasing e-commerce and online health websites are improving access to products and consumer education. Advances in science in strain-specific benefits and postbiotic mechanisms are also yielding opportunities for targeted therapeutic uses beyond gut health, e.g., immunity, dermatology, and mental wellness.
The market for postbiotics, prebiotics, and probiotics is seeing some interesting trends due to shifts in consumer demand and advances in technology. Increased trend towards synbiotic foods, wherein the probiotics and prebiotics are blended together to provide increased gut health benefits, is seen. Functional foods and beverages such as kombucha, yogurt, and fortified snacks are making giant leaps, particularly those marketed to niche segments of children, athletes, and seniors. Postbiotics are emerging with their stability and growing data for immune and anti-inflammatory activity, making them appropriate for cosmetics and supplements. Clean-label and plant-based options are also being seen in the rise since they are part of larger wellness and sustainable trends. Furthermore, internet health platforms and microbiome testing are individualizing nutrition, and strain-specific discovery advances are being carried across to targeted uses in mental disease, metabolic disease, and dermatology.
Report Benchmarks |
Details |
Report Study Period |
2025-2031 |
Market Size in 2024 |
US$ 61,069 million |
Market Size in 2031 |
US$ 98,064 million |
Market CAGR |
7.0% |
By Product Type |
|
By Nutrition Area Type |
|
By Application |
|
By Region |
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According to PBI Analyst, the market analyst review of the postbiotics, prebiotics, and probiotics market highlights its robust growth curve, driven by heightened consumer perception of gut health, widening applications in immunity and mental health, and growing interest in natural, preventitive healthcare remedies. The market is aided by delivery format innovation gummies, drinks, and fortified foods and rising interest in personalized nutrition and microbiome-directed therapies. Asia Pacific dominates in market share based on cultural affinity for fermented foods and increasing health investments, while North America is the most rapidly growing region, led by clinical studies, digital health platforms, and biotech breakthroughs. In spite of regulatory and technical hurdles, the market is expected to grow with continued future momentum, fuelled by strategic alliances, clean-label momentum, and increasing e-commerce availability.
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The probiotics prebiotics and postbiotics market size was valued at US$ 61,069 million in 2024 and is projected to grow at a CAGR of 7.0% from 2025-2031.
Rising consumer awareness of gut health, demand for functional foods, and interest in natural wellness and preventive care are key growth drivers
They are widely used in foods and beverages, dietary supplements, infant nutrition, and increasingly in skincare and mental wellness products.
Asia Pacific holds the largest market share due to cultural familiarity with fermented foods and growing health investments.
Regulatory uncertainty, maintaining probiotic viability, inconsistent product quality, and limited consumer understanding especially of postbiotics are key challenges.
1. Executive Summary |
2. Global Probiotics, Prebiotics, and Postbiotics Market Introduction |
2.1. Global Probiotics, Prebiotics, and Postbiotics Market - Taxonomy |
2.2. Global Probiotics, Prebiotics, and Postbiotics Market -Definitions |
2.2.1. Product Type |
2.2.2. Nutrition Area |
2.2.3. Application Areas |
2.2.4. Region |
3. Global Probiotics, Prebiotics, and Postbiotics Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Current Trends |
3.5. Global Probiotics, Prebiotics, and Postbiotics Market Dynamic Factors - Impact Analysis |
3.6. New Product Launches |
3.7. Mergers, Acquisitions, and Collaborations |
3.8. Clinical Trials on Novel Nutritional Areas |
4. Global Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 |
4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5. Global Probiotics, Prebiotics, and Postbiotics Market, By Product Type, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.1. Prebiotics and Probiotics |
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Probiotics |
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Postbiotics |
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
6. Global Probiotics, Prebiotics, and Postbiotics Market, By Application Area, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
6.1. Food and Beverages |
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Infant Nutrition |
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Dietary Supplements |
6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. Others |
6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
7. Global Probiotics, Prebiotics, and Postbiotics Market, By Nutrition Area, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.1. Gastrointestinal Health |
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Immune Health |
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Oral Health |
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Skin Health |
7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
7.5. Others |
7.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.5.3. Market Opportunity Analysis |
8. Global Probiotics, Prebiotics, and Postbiotics Market Forecast, By Region, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.1. North America |
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. EMEA |
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific |
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. RoW |
8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Global Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, Application Area, and Country, 2024 - 2030 |
9. North America Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
9.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
9.1.1. Probiotics and Prebiotics |
9.1.2. Probiotics |
9.1.3. Postbiotics |
9.2. Application Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
9.2.1. Foods and Beverages |
9.2.2. Dietary Supplements |
9.2.3. Infant Nutrition |
9.2.4. Others |
9.3. Nutrition Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
9.3.1. Gastrointestinal Health |
9.3.2. Immune Health |
9.3.3. Oral Health |
9.3.4. Skin Health |
9.3.5. Others |
9.4. North America Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, and Application Area, 2018-2026 |
9.5. North America Probiotics, Prebiotics, and Postbiotics Market Dynamics - Trends |
10. EMEA Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
10.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
10.1.1. Probiotics and Prebiotics |
10.1.2. Probiotics |
10.1.3. Postbiotics |
10.2. Application Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
10.2.1. Foods and Beverages |
10.2.2. Dietary Supplements |
10.2.3. Infant Nutrition |
10.2.4. Others |
10.3. Nutrition Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
10.3.1. Gastrointestinal Health |
10.3.2. Immune Health |
10.3.3. Oral Health |
10.3.4. Skin Health |
10.3.5. Others |
10.4. EMEA Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, and Application Area, 2018-2026 |
10.5. EMEA Probiotics, Prebiotics, and Postbiotics Market Dynamics - Trends |
11. Asia Pacific Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
11.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
11.1.1. Probiotics and Prebiotics |
11.1.2. Probiotics |
11.1.3. Postbiotics |
11.2. Application Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
11.2.1. Foods and Beverages |
11.2.2. Dietary Supplements |
11.2.3. Infant Nutrition |
11.2.4. Others |
11.3. Nutrition Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
11.3.1. Gastrointestinal Health |
11.3.2. Immune Health |
11.3.3. Oral Health |
11.3.4. Skin Health |
11.3.5. Others |
11.4. Asia Pacific Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, and Application Area, 2018-2026 |
11.5. Asia Pacific Probiotics, Prebiotics, and Postbiotics Market Dynamics - Trends |
12. Rest of the World Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
12.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
12.1.1. Probiotics and Prebiotics |
12.1.2. Probiotics |
12.1.3. Postbiotics |
12.2. Application Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
12.2.1. Foods and Beverages |
12.2.2. Dietary Supplements |
12.2.3. Infant Nutrition |
12.2.4. Others |
12.3. Nutrition Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
12.3.1. Gastrointestinal Health |
12.3.2. Immune Health |
12.3.3. Oral Health |
12.3.4. Skin Health |
12.3.5. Others |
12.4. Rest of the World Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, and Application Area, 2018-2026 |
12.5. Rest of the World Probiotics, Prebiotics, and Postbiotics Market Dynamics - Trends |
13. Competition Landscape |
13.1. Strategic Dashboard of Top Market Players |
13.2. Company Profiles (Introduction, Financial Analysis, Analyte & Service Offerings, Key Developments, Strategies, and SWOT Analysis) |
13.2.1. ADM |
13.2.2. DSM |
13.2.3. Probi AB |
13.2.4. DuPont de Nemours, Inc |
13.2.5. Yakult Honsha Co., Ltd. |
13.2.6. Wren Laboratories |
13.2.7. CHR Hansen |
13.2.8. Synbio Tech Inc. |
13.2.9. Kerry Inc |
13.2.10. Nestlé S.A. |
14. Research Methodology |
15. Key Assumptions and Acronyms |
Key Market Players