Probiotics, Prebiotics, and Postbiotics Market: By Product Type, By Nutrition Area By Application Areas, and Region Forecast 2020-2031

Probiotics, Prebiotics, and Postbiotics Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Probiotics and Prebiotics, Probiotics, Postbiotics), By Nutrition Area (Gastrointestinal Health, Immune Health, Oral Health, Skin Health, Others) By Application Areas (Foods and Beverages, Dietary Supplements, Infant Nutrition, Others), and Region Forecast 2020-2031

Probiotics, Prebiotics, and Postbiotics Market size was valued at US$ 61,069 million in 2024 and is expected to reach US$ 98,064 million by 2031, growing at a significant CAGR of 7.0% from 2025-2031. The probiotics, prebiotics, and postbiotics market is used to denote the global marketplace targeting products that provide gut health and overall wellness through various biological mechanisms.

The postbiotics, prebiotics, and probiotics market is fueled by increasing consumer consciousness of gut health, high demand for functional foods and dietary supplements, and increasing interest in natural wellness solutions and preventive medicine. The market is also fueled by advances in delivery formats, increasing applications in immunity, skin, and mental well-being, and good clinical trials. Yet, the market is otherwise restrained by the likes of regulatory complexity, variable product quality, low consumer awareness of postbiotics, and the issue of microbial viability maintenance during process and storage, which might affect efficacy and trust.

Facts & Figures :

  • The gut microbiota, often referred to as our “second genome,” is an intricate assembly of microorganisms residing within the human gastrointestinal tract.
  • This microbiome contains more than 100 trillion microbes, outnumbering our own cells.
  • In terms of composition, the gut microbiota is dominated by bacteria, with more than 1000 known species of bacteria, 90% of which are Firmicutes and Bacteroidetes.

Key Developments:

  • In June 2025, Danone acquired The Akkermansia Company (TAC), a Belgian firm specializing in next-generation biotics, to bolster its gut health and microbiome research capabilities. This move strengthens Danone’s position in developing innovative probiotic and biotic-based products targeting digestive health and beyond.
  • In March 2025, PepsiCo acquired the prebiotic soda brand Poppi for $1.95 billion. This acquisition allows PepsiCo to expand its presence in the functional beverage market, particularly in prebiotic-enriched drinks, aligning with consumer demand for health-focused products.
  • In February 2024 AB Biotics SA (Netherlands) partnered with Wonderlab to expand its presence in Asia, introducing Shape100, a probiotic blend focused on cardiometabolic health, to the Chinese market. This collaboration aims to address cholesterol-related concerns through evidence-based probiotic solutions.
  • In October 2023, Probi (Sweden) collaborated with Clasado (UK) to launch synbiotic solutions, combining Bimuno GOS (a prebiotic) with Probi Defendum and Probi Digestis. This partnership targets the growing synbiotics market, focusing on digestive and immune health

 

Probiotics, Prebiotics, and Postbiotics Market Segmentation

Based on the product type

  • Prebiotics
  • Probiotics
  • Postbiotics

The probiotics segment is the most advanced and biggest of the probiotics, prebiotics, and postbiotics market. Probiotics are live microbes i.e., Lactobacillus, Bifidobacterium, and Saccharomyces strains that, when taken orally in sufficient quantities, exert a health benefit via an action on intestinal microbiota balance. It is the most ubiquitous category in functional foods, beverages, and supplements and is gaining ground across immunity, digestive health, and even mental health. It is being taken fueled by rising awareness of the gut-brain axis, rising incidence of gastrointestinal disease, and prevention-oriented care. Advancements in delivery formats such as gummies, yogurts, and stable capsules, combined with ancillary regulatory clearance and clinical efficacy, are also fueling growth of this segment in developed as well as emerging markets.

Based on the nutrition area type

  • Gastrointestinal Health
  • Immune Health
  • Oral Health
  • Skin Health
  • Others

Gastrointestinal health is the leading category for postbiotics, prebiotics, and probiotics within the market, with digestive wellness being the main agenda of these ingredients. Demand for digestive wellness solutions like bloating, constipation, and irritable bowel syndrome is increasing among consumers and is driving demand for products that support a healthy balance in gut microbiome. Scientific studies continue to uncover the role of the gut in general health, its link to immunity and mood, further confirmation of the need for gastrointestinal support. The category has broad product availability in supplements, yogurts, beverages, and functional foods, making it a foundation of the category's expansion.

Based on the application

  • Foods and Beverages
  • Dietary Supplements
  • Infant Nutrition
  • Others

Food and beverage is a leadership position in the probiotics, prebiotics, and postbiotics segment due to increased consumer appetite for functional nutrition embedded within everyday diet. Probiotic yogurts, kombucha, fortified juice, and snack bars increasingly appeal due to ease of use and perceived health advantages. Any such segment is supported by deep retail penetration, on-going product innovation, and increased consumption of clean-label, plant-based, and gut-friendly forms. With consumers looking to natural remedies for health, immune function, and digestion, the use of these bioactive ingredients in food and beverage applications ongoing in mature and emerging economies continues to increase.

Probiotics Prebiotics And Postbiotics Market Summary

Study Period

2025-2031

Base Year

2024

CAGR

7.0%

Largest Market

Asia-Pacific

Fastest Growing Market

North-America

Probiotics, Prebiotics, and Postbiotics Market Dynamics

Drivers

The probiotics, prebiotics, and postbiotics market is fueled by increasing consumer knowledge of gut health and its effects on well-being, increased food and supplement functional food consumption, and increased demand for natural and preventative health care solutions. Growing application areas within immunity, skin, and mental health, along with advances in delivery systems such as gummies, beverages, and fortified snacks, are driving adoption forward as well. The growth in personalized nutrition and need for microbiome-based treatments is driving diversification and R&D expenditure. The growing clean-label trends, aging populations, and burgeoning healthcare spending in emerging markets are also creating a rich ground for market growth. Strategic alliances, clinical evidence, and digital health platforms are also facilitating consumer trust and product availability.

 Restraints

 The probiotics, prebiotics, and postbiotics industry falls under the purview of numerous restrictions that can discourage its progress even when consumers are more attracted to it. Unavailability of specific regulation across the globe stifles manufacturers from introducing unnecessary health claims, particularly on postbiotics, which is a new development in terms of scientific consensus and regulatory categorization. Ensuring the stability and viability of viable probiotic strains throughout processing, storage, and distribution is yet another technological issue that could affect product efficacy and shelf life. Furthermore, variable product quality, variability in labeling, and absence of proper knowledge among consumers especially the distinction between probiotics, prebiotics, and postbiotics can result in confusion and loss of trust. High cost of production and requirement of special manufacturing facilities are entry barriers for small firms.

 Opportunity

The probiotics, prebiotics, and postbiotics market offers some very strong opportunities fueled by shifting consumer attitudes and advances in science. Increasing demand for personalized nutrition, as microbiome-derived products are integrated with consumers' health profiles, offers a large opportunity. Growth in functional foods and beverages kombucha, enriched snack food, and plant-based milk alternative, for example offers a dynamic innovation platform. Asian-Pacific and Latin America emerging markets are experiencing rising health consciousness and disposable incomes, fertile soil for new product introductions. Furthermore, increasing e-commerce and online health websites are improving access to products and consumer education. Advances in science in strain-specific benefits and postbiotic mechanisms are also yielding opportunities for targeted therapeutic uses beyond gut health, e.g., immunity, dermatology, and mental wellness.

 Trends

 The market for postbiotics, prebiotics, and probiotics is seeing some interesting trends due to shifts in consumer demand and advances in technology. Increased trend towards synbiotic foods, wherein the probiotics and prebiotics are blended together to provide increased gut health benefits, is seen. Functional foods and beverages such as kombucha, yogurt, and fortified snacks are making giant leaps, particularly those marketed to niche segments of children, athletes, and seniors. Postbiotics are emerging with their stability and growing data for immune and anti-inflammatory activity, making them appropriate for cosmetics and supplements. Clean-label and plant-based options are also being seen in the rise since they are part of larger wellness and sustainable trends. Furthermore, internet health platforms and microbiome testing are individualizing nutrition, and strain-specific discovery advances are being carried across to targeted uses in mental disease, metabolic disease, and dermatology.

Probiotics Prebiotics And Postbiotics Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2025-2031

Market Size in 2024

US$ 61,069 million

Market Size in 2031

US$ 98,064 million

Market CAGR

7.0%

By Product Type

  • Prebiotics
  • Probiotics
  • Postbiotics

By Nutrition Area Type

  • Gastrointestinal Health
  • Immune Health
  • Oral Health
  • Skin Health
  • Others

By Application

  • Foods and Beverages
  • Dietary Supplements
  • Infant Nutrition
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Analyst Review

According to PBI Analyst, the market analyst review of the postbiotics, prebiotics, and probiotics market highlights its robust growth curve, driven by heightened consumer perception of gut health, widening applications in immunity and mental health, and growing interest in natural, preventitive healthcare remedies. The market is aided by delivery format innovation gummies, drinks, and fortified foods and rising interest in personalized nutrition and microbiome-directed therapies. Asia Pacific dominates in market share based on cultural affinity for fermented foods and increasing health investments, while North America is the most rapidly growing region, led by clinical studies, digital health platforms, and biotech breakthroughs. In spite of regulatory and technical hurdles, the market is expected to grow with continued future momentum, fuelled by strategic alliances, clean-label momentum, and increasing e-commerce availability.

Key Features of the Report

  • The probiotics prebiotics and postbiotics market report provides granular level information about the market size, regional market share, historic market (2020-2024), and forecast (2025-2031)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
  • The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis.

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Frequently Asked Questions

The probiotics prebiotics and postbiotics market size was valued at US$ 61,069 million in 2024 and is projected to grow at a CAGR of 7.0% from 2025-2031.

Rising consumer awareness of gut health, demand for functional foods, and interest in natural wellness and preventive care are key growth drivers

They are widely used in foods and beverages, dietary supplements, infant nutrition, and increasingly in skincare and mental wellness products.

Asia Pacific holds the largest market share due to cultural familiarity with fermented foods and growing health investments.

Regulatory uncertainty, maintaining probiotic viability, inconsistent product quality, and limited consumer understanding especially of postbiotics are key challenges.

Author image

Author

Muni Kumar Meravath

Muni Kumar Meravath is a seasoned Healthcare Market Research Analyst with over 6 years of experience in the healthc.....

1. Executive Summary
2. Global Probiotics, Prebiotics, and Postbiotics Market Introduction
2.1. Global Probiotics, Prebiotics, and Postbiotics Market - Taxonomy
2.2. Global Probiotics, Prebiotics, and Postbiotics Market -Definitions
2.2.1. Product Type
2.2.2. Nutrition Area
2.2.3. Application Areas
2.2.4. Region
3. Global Probiotics, Prebiotics, and Postbiotics Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Current Trends
3.5. Global Probiotics, Prebiotics, and Postbiotics Market Dynamic Factors - Impact Analysis
3.6. New Product Launches
3.7. Mergers, Acquisitions, and Collaborations
3.8. Clinical Trials on Novel Nutritional Areas
4. Global Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031
4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Probiotics, Prebiotics, and Postbiotics Market, By Product Type, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
5.1. Prebiotics and Probiotics
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Probiotics
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Postbiotics
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
6. Global Probiotics, Prebiotics, and Postbiotics Market, By Application Area, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.1. Food and Beverages
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Infant Nutrition
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Dietary Supplements
6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Others
6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
7. Global Probiotics, Prebiotics, and Postbiotics Market, By Nutrition Area, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
7.1. Gastrointestinal Health
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Immune Health
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Oral Health
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Skin Health
7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
7.5. Others
7.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.5.3. Market Opportunity Analysis
8. Global Probiotics, Prebiotics, and Postbiotics Market Forecast, By Region, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.1. North America
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. EMEA
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Asia Pacific
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. RoW
8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Global Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, Application Area, and Country, 2024 - 2030
9. North America Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
9.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Probiotics and Prebiotics
9.1.2. Probiotics
9.1.3. Postbiotics
9.2. Application Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.2.1. Foods and Beverages
9.2.2. Dietary Supplements
9.2.3. Infant Nutrition
9.2.4. Others
9.3. Nutrition Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.3.1. Gastrointestinal Health
9.3.2. Immune Health
9.3.3. Oral Health
9.3.4. Skin Health
9.3.5. Others
9.4. North America Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, and Application Area, 2018-2026
9.5. North America Probiotics, Prebiotics, and Postbiotics Market Dynamics - Trends
10. EMEA Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
10.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Probiotics and Prebiotics
10.1.2. Probiotics
10.1.3. Postbiotics
10.2. Application Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Foods and Beverages
10.2.2. Dietary Supplements
10.2.3. Infant Nutrition
10.2.4. Others
10.3. Nutrition Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.3.1. Gastrointestinal Health
10.3.2. Immune Health
10.3.3. Oral Health
10.3.4. Skin Health
10.3.5. Others
10.4. EMEA Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, and Application Area, 2018-2026
10.5. EMEA Probiotics, Prebiotics, and Postbiotics Market Dynamics - Trends
11. Asia Pacific Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
11.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Probiotics and Prebiotics
11.1.2. Probiotics
11.1.3. Postbiotics
11.2. Application Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Foods and Beverages
11.2.2. Dietary Supplements
11.2.3. Infant Nutrition
11.2.4. Others
11.3. Nutrition Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.3.1. Gastrointestinal Health
11.3.2. Immune Health
11.3.3. Oral Health
11.3.4. Skin Health
11.3.5. Others
11.4. Asia Pacific Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, and Application Area, 2018-2026
11.5. Asia Pacific Probiotics, Prebiotics, and Postbiotics Market Dynamics - Trends
12. Rest of the World Probiotics, Prebiotics, and Postbiotics Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
12.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Probiotics and Prebiotics
12.1.2. Probiotics
12.1.3. Postbiotics
12.2. Application Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Foods and Beverages
12.2.2. Dietary Supplements
12.2.3. Infant Nutrition
12.2.4. Others
12.3. Nutrition Area Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.3.1. Gastrointestinal Health
12.3.2. Immune Health
12.3.3. Oral Health
12.3.4. Skin Health
12.3.5. Others
12.4. Rest of the World Probiotics, Prebiotics, and Postbiotics Market - Opportunity Analysis Index, By Product Type, Nutrition Area, and Application Area, 2018-2026
12.5. Rest of the World Probiotics, Prebiotics, and Postbiotics Market Dynamics - Trends
13. Competition Landscape 
13.1. Strategic Dashboard of Top Market Players
13.2. Company Profiles (Introduction, Financial Analysis, Analyte & Service Offerings, Key Developments, Strategies, and SWOT Analysis)
13.2.1. ADM
13.2.2. DSM
13.2.3. Probi AB
13.2.4. DuPont de Nemours, Inc
13.2.5. Yakult Honsha Co., Ltd.
13.2.6. Wren Laboratories
13.2.7. CHR Hansen
13.2.8. Synbio Tech Inc.
13.2.9. Kerry Inc
13.2.10. Nestlé S.A.
14. Research Methodology
15. Key Assumptions and Acronyms

Key Market Players

  • ADM
  • DSM
  • Probi AB
  • DuPont de Nemours, Inc
  • Yakult Honsha Co., Ltd.
  • Wren Laboratories
  • CHR Hansen
  • Synbio Tech Inc.
  • Kerry Inc
  • Nestle S.A.Tech Inc.

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