Thailand Prebiotics, Probiotics, Postbiotics Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Prebiotics, Probiotics, and Postbiotics), By Application (Gastrointestinal Health, Oral Health, Immune Health, Skin Health, and Others), By Formulation (Tablets, Capsules, Gummies, Powder, and Others), By Sales Channel (Hyper & Super Market Size, Share, Growth, Trends, and Global Industry Analysis: s, Convenience Stores, Pharmacies, E-commerce, and Others), By End User (Gen-Z, Millennials, Gen-X, Baby Boomers, and Seniors (>65 Years)), and Country

Thailand Prebiotics, Probiotics, Postbiotics Market size was valued at US$ 750.20 million in 2023 and is projected to reach US$ 1,635.35 million growing at a 11.80% CAGR from 2024 to 2030. Increased prevalence of gastrointestinal, oral, and immunity issues and a growing population with diabetes are projected to have a positive impact on market growth. In addition, the increasing use of probiotics for treatment among the rural population is estimated to propel the probiotics demand in the forecast period. Furthermore, the growing tourism industry is leading to a large number of tourists visiting the country resulting in the rising cases of traveller’s diarrhoea which is a common health problem among visitors from developed to developing countries which is propelling the market growth.

Moreover, the market in Thailand mainly focuses on traditional probiotic foods and beverage sources such as tempeh, kombucha, microalgae, etc for their nutrients leaving room for industrial products to enter the market. Yakult, solid probiotic yogurt, lacto-fermented fruits and vegetables, kefir, and pickles are some of the foods and beverages that can be seen in the Thai market. International products from Dutch Mill, Epigamia, Stonyfield, and Nestle are imported into the Thai markets. Thai government's counter measures travel restrictions, curfew time limit, and the closure of spots considered high-risk areas along with retail shopping to limit the spread of the virus disease have impacted food industries severely. However, food sales via convenience stores, supermarkets, hypermarkets, and their online platforms saw mild growth which aided the situation marginally.

Key Developments

• In February 2024, Danone inaugurated a new plant-based beverage production facility in Villecomtal-sur-Arros, France, developing a new production model and new skills to meet consumer expectations
• In October 2023, BBGI and Fermbox Bio announced a joint venture agreement for the construction of a (Contract Development and Manufacturing Organization) CDMO biotechnology plant, the first phase of which will produce enzymes and expanding production to the most advanced synthetic biology products (Synbio)