Thailand Prebiotics, Probiotics, Postbiotics Market: By Type (Prebiotics, Probiotics, and Postbiotics), By Application (Gastrointestinal Health, Oral Health, Immune Health, Skin Health, and Others), By Formulation (Tablets, Capsules, Gummies, Powder, and Others), By Sales Channel (Hyper & Super Markets, Convenience Stores, Pharmacies, E-commerce, and Others), By End User (Gen-Z, Millennials, Gen-X, Baby Boomers, and Seniors (>65 Years)), and Forecast to 2030

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Thailand Prebiotics, Probiotics, Postbiotics Market was valued at USD 750.20 million in 2023 and is projected to reach USD 1,635.35 million growing at a 11.80% CAGR from 2024 to 2030. Increased prevalence of gastrointestinal, oral, and immunity issues and a growing population with diabetes are projected to have a positive impact on market growth. In addition, the increasing use of probiotics for treatment among the rural population is estimated to propel the probiotics demand in the forecast period. Furthermore, the growing tourism industry is leading to a large number of tourists visiting the country resulting in the rising cases of traveller’s diarrhoea which is a common health problem among visitors from developed to developing countries which is propelling the market growth.

Moreover, the market in Thailand mainly focuses on traditional probiotic foods and beverage sources such as tempeh, kombucha, microalgae, etc for their nutrients leaving room for industrial products to enter the market. Yakult, solid probiotic yogurt, lacto-fermented fruits and vegetables, kefir, and pickles are some of the foods and beverages that can be seen in the Thai market. International products from Dutch Mill, Epigamia, Stonyfield, and Nestle are imported into the Thai markets. Thai government's counter measures travel restrictions, curfew time limit, and the closure of spots considered high-risk areas along with retail shopping to limit the spread of the virus disease have impacted food industries severely. However, food sales via convenience stores, supermarkets, hypermarkets, and their online platforms saw mild growth which aided the situation marginally.

Thailand Prebiotics, Probiotics, Postbiotics Market Key Developments:
  • In February 2024, Danone inaugurated a new plant-based beverage production facility in Villecomtal-sur-Arros, France, developing a new production model and new skills to meet consumer expectations
  • In October 2023, BBGI and Fermbox Bio announced a joint venture agreement for the construction of a (Contract Development and Manufacturing Organization) CDMO biotechnology plant, the first phase of which will produce enzymes and expanding production to the most advanced synthetic biology products (Synbio)

Thailand Prebiotics, Probiotics, Postbiotics Market Dynamics

The Thai Prebiotics, Probiotics, and Postbiotics market is projected to boost in the forecast years owing to the increase in the prevalence of gastrointestinal disorders, oral health, immunity problems, and some other disorders in the country. The Journal of Ethnobiology and Ethnomedicine claims that the majority of the rural areas in Thailand have a shortage of proper sanitation and awareness about disease prevention, which has led to the widespread prevalence of digestive problems. Moreover, the traditionally used treatment of digestive disorders through medicinal plants is increasingly replaced by probiotics, which in turn is further expected to fuel the market growth. Furthermore, Thailand's Ministry of Public Health announced that digestive system disorders are the third highest cause of morbidity among Thai people.

Thailand Prebiotics, Probiotics, Postbiotics Market Segmentation

By Type
  • Prebiotics
  • Probiotics
  • Postbiotics
By Application
  • Gastrointestinal Health
  • Oral Health
  • Immune Health
  • Skin Health
  • Others
By Formulation
  • Tablets
  • Capsules
  • Gummies
  • Powder
  • Others
By Sales Channel
  • Hyper & Super Markets
  • Convenience stores
  • Pharmacies
  • E-commerce
  • Others
By End User
  • Gen- Z
  • Millennials
  • Gen- X
  • Baby Boomers
  • Seniors (>65 Years)

Frequently Asked Questions

The postbiotics segment will dominate the Thailand Prebiotics, Probiotics, Postbiotics Market with a CAGR of 14.8% in the forecasting year (2024-2030).

The probiotics segment is anticipated to hold the highest market share of 80.5% in the Thailand Prebiotics, Probiotics, Postbiotics market.

The leading players in the Thailand Prebiotics, Probiotics, Postbiotics Market are BBGI Public Company Limited., Inter Pharma PLC, Foremost Group Thailand, F & N Diary, Betagen, Danone S.A, Mary Anne, Fonterra, Amway, Swisse, Vistra, Dutch Mill, Blackmore, and Life Extension.

Key Features of the Reports

  • The thailand prebiotics, probiotics, postbiotics market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies.
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market.
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario.
  • BBGI Public Company Limited.
  • Inter Pharma PLC
  • Foremost Group Thailand
  • F & N Diary
  • Betagen
  • Danone S.A
  • Mary Anne
  • Fonterra
  • Amway
  • Swisse
  • Vistra
  • Dutch Mill
  • Blackmore
  • Life Extension

Adjacent Markets