Middle East and Africa Lip Care Products Market Size, Share, Growth, Trends, and Industry Analysis: By Product Type (Balm, Scrub, Mask, Oil, Medicated) By Application (Hydration, SPF, Tinted, Therapeutic) By Distribution Channel (Hypermarket, Pharmacy, Specialty, Online) and Country Forecast 2020-2031

Middle East and Africa Lip Care Products Market size was valued at US$ 2,739.5 million in 2024 and is expected to reach US$ 3,778.3 million by 2031, growing at a significant CAGR of 5.0% from 2025-2031. Lip treatments feature products such as lip balms, scrubs, masks, oils, and medicated treatments that moisturize, protect, or therapeutically heal the lips. The market is driven by harsh conditions—dry, arid, and exposed to sunlight conditions require regular protection for the lips. Increased beauty awareness, social media promotion, and a penchant for natural ingredient-based formulations are driving product diversification and brand expansion.

Growing male grooming patterns and popularity of multi-functional lip care (e.g. spf-containing tinted balms) further increase consumption. Although hypermarkets and pharmacies are solid retailing channels, e-commerce is rapidly increasing because it is convenient and provides greater brand access. But there are challenges like poor awareness in rural markets, hindrances related to religious acceptability of some animal-derived ingredients, and competition from affordable unbranded options. Regulatory complexity and reliance on seasonal buying habits also hinder uniform growth between countries.

Facts & Figures

• Sun protection demand: A large portion of the region experiences UV Index levels above 8 for most of the year, increasing the demand for lip care products with SPF formulations.
• Urbanization impact: Over 60% of the population in the Middle East and over 40% in Africa now lives in urban areas, where access to beauty and personal care products is significantly higher.
• Consumer age profile: A majority of the population is under 30 years of age, driving the adoption of personal grooming and lip care routines among Gen Z and millennials.
• Influencer marketing: Social media influencers have a growing impact, with beauty and skincare content seeing engagement rates over 3%—much higher than many global averages—driving demand for aesthetic and functional lip care products.

Key Developments:

• In June 2025, Estée Lauder Companies Inc. expanded online distribution across MEA by partnering with regional e-commerce platforms, improving accessibility and logistics for its premium lip care and makeup offerings—especially in Saudi Arabia and South Africa
• In June 2025, Beiersdorf revamped its NIVEA Lip Care line across global markets—including MEA—with eco?friendly formulas and packaging. The reformulation reduced CO? emissions by approximately 250 tonnes annually. Products were relaunched featuring plastic-free folding boxes and recyclable polypropylene sticks, along with formulas composed of around 99% natural-origin ingredients such as ethically sourced shea butter

Middle East and Africa Lip Care Products Market Segmentation:

Based on the product type:

• Lip Balm (solid, liquid, gel)
• Lip Scrub
• Lip Mask
• Lip Oil
• Medicated Treatments

Liquid or gel-type lip balms are gaining strong traction in hotter, more humid GCC nations such as UAE and Saudi Arabia. These types deliver light, non-greasy hydration that holds up very well on lips even under harsh heat—allowing heavier everyday usage from shoppers who hate solid wax balms for being too heavy or sticky. Packaged usually in pump or stick applicators, they offer faster absorption with a cooling sensation. These are being positioned by brands as clean and modern alternatives, especially in tinted or SPF-fortified versions. The packaging is minimal and streamlined, and the formulations include such plant extracts as aloe vera or vitamin E. This type is gaining popularity as the preferred choice among urban, youthful consumers who want high-end lip moisturizing without residue.

Based on the application:

• Hydration / Dryness Relief
• Sun Protection / SPF
• Color / Tinted Benefits
• Therapeutic Care (e.g., cold sore, chapping)

The daily use application segment dominates the market for lip care products in Middle East and Africa mainly due to the fact that consumers are becoming more concerned with personal hygiene, grooming, and protection of the skin. Climatic conditions in most parts of the region, especially in the Gulf nations and South Africa, like harsh sun exposure and dry air, require regular usage of lip balms and moisturizers. Mass-consumption lip care products like colored balms, protectants in the form of mineral oil, and natural lip moisturizers becoming an integral part of men's and women's daily skincare routine are growing increasingly.

Moreover, using lip care products not only for therapeutic purposes but also for cosmetics is enlarging this segment's demand even more. Young working professionals and working men and women are driving such demand even more, especially in urban areas. As more and more brands enter multifunctional daily-use lip care products with SPF and moisturizing functions, the sector is bound to grow steadily over the next few years.

Based on the distribution channel:

• Hypermarkets & Supermarkets
• Pharmacy & Drug Stores
• Specialty Stores
• Online / E-Commerce

Supermarkets and hypermarkets hold the largest retail channel value share of lip care products in MEA, particularly in urban areas such as Dubai, Riyadh, and Johannesburg. The retailers offer broad distribution of local and international brands, package types, and price ranges—making them the preferred one-stop-shop for customers. Store shelf visibility is supplemented by promotions, trial of products, and bundle positioning, which positively impact premium and new natural brands. For less urbanised customers, such chains become the most convenient point of purchase for branded lip balms and scrubs. The extensive range also allows for cross-selling with related makeup or skincare items, adding to basket size and product trial opportunities.