United States Casino Market Size, Share, Growth, Trends, and Industry Analysis: By Game Type, By Age Group, By End Use, and Country Forecast 2020-2031
United States Casino Market size was valued at US$ 72,500 million in 2024 and is expected to reach US$ 106,000 million by 2031, growing at a significant CAGR of 5.6% from 2025-2031. The U.S. casino industry is more than the backbone of entertainment, it is a closely entwined industry that has grown to support shifting consumer tastes, tourist patterns, and regulatory evolution. It's from iconic Las Vegas casinos to burgeoning neighbourhood casinos and Native American gaming centres, the market has shown uncannily strong and responsive resilience. Post-pandemic recovery has been particularly strong, with land-based casinos leveraging loyalty programs, experiential activities, and integrated hospitality to lure the patrons back.
Concurrently, shifting state legislatures are reshaping the market dynamics, forging new opportunity and reconfiguring existing facilities. America's casino sector nowadays is more than just gaming tables; it's an ecosystem that's combining digital ingenuity with experiential opulence. Underlying the reorganization of the American casino sector is a consolidation of technological uptake, demographic transitions, and governmental concessions. Younger consumers are reorganizing traditional perceptions of gaming, with more enthusiasm for interactive play, digital media sports betting, and skill-based games. Therefore, operators are reorganizing floorspace, increasing the presence of esports lounges, mobile-first environments, and cashless payment systems in business models.
On top of that, strategic mergers and acquisitions have accelerated the evolution of omni-channel casino brands. Hand-in-glove marrying bricks and clicks, they are bringing together the old and the new. Changing regulatory landscapes in states like New York, Illinois, and Texas are positioning the market for additional regional penetration. That is not expansion, it's the transformation of how, where, and why Americans play at casinos.
Based on the game type:
Slots continue to be the biggest top-line contributor in both land and online U.S. casinos. They are convenient, varied, and inexpensive to play, which attracts recreational customers, whereas changing features such as themed reels, multi-line games, and progressive jackpots maintain high play. Slots also attract operators based on strong margins and minimal manning requirements. The combination of touchscreen technology and digital loyalty programs has brought the experience to a more engaging level. Additionally, video slots frequently have entry points for cross-promotion within casino resorts, linked to branded merchandise or entertainment. Across both mobile applications and real-world locations, slots have remained up to date by simply adapting to emerging technology and decreasing consumer attention spans.
Based on the age:
The 18–40 age segment is the largest growth segment for the U.S. gaming industry, with emerging attitudes toward gaming, entertainment, and technology integration. In contrast to more mature cohorts, this segment is less interested in conventional slot machines and more interested in interactive gaming styles such as live dealer games, esports sports betting, and skill-based slots. They also anticipate omni-channel consistency, thinking their on-premise and mobile gaming experiences will be joined and reward-congruent. Acquiring this demographic for casinos involves spending in digital media, social media platforms, and experience facilities such as rooftop bars or theme experiences. This demographic is not merely displacing the last generation but defining what a "casino experience" will be in an increasingly gamified, mobile, and lifestyle world.
Based on the end use:
Mobile has become the fastest-growing end-use channel for U.S. casino gaming, particularly since the legalization of mobile casinos and online sportsbooks in several states. Users prefer that they can wager at home or during travel, and the operators are reacting by serving them with optimized apps, real-time promotions, and e-wallet enabled systems. Younger consumers, first of all, opt for mobile-first interaction with smooth UX/UI design, safe online payments, and gamified loyalty as priorities. The smartphone revolution has also facilitated casinos to stretch beyond the geos of land-based properties. For operators, this is a channel offering valuable behavioral intelligence driving targeted marketing while also providing a low-cost method to drive engagement and revenue without real-estate expansion.
The US casino industry is being led by an intersection of regulatory growth, digitalization, and robust customer demand for cross-platform entertainment offerings. New York, Virginia, and Nebraska are granting fresh gaming licenses, and other states are updating existing regulatory regimes to allow digital betting and sports betting. Outside of policy, demand for destination-oriented, experiential entertainment is fueling travel to integrated resorts where wellness facilities, events, fine restaurants, and gaming come together. Casinos are no longer the places people go to gamble; they're now the hub of regional tourism and economic growth. Advances in loyalty programs, cashless gaming, and personalized customer engagement tools are fueling the guest experience and repeat visit in both urban and tribal markets.
Although it holds promise for stimulating growth, the American gaming industry is confronted with serious operational as well as reputational challenges. Labor shortage is a longstanding issue, especially in hospitality, security, and technical-support staff, affecting service delivery and operating hours. Furthermore, increasing interest rates and inflationary trends are redefining discretionary consumer spending habits, promoting middle-income visitors to decrease frequency and duration of casino visits. Regulatory inconsistency across states adds to planning expansion strategy by multi-state operators, necessitating tailored models of compliance and increasing legal overheads. Additionally, public resistance against new suburban and rural casinos based on grounds of addiction, crime, and traffic can put project approvals into deep freeze. These are not unconquerable problems but demand operators trade growth against social responsibility, cost-economy, and long-term policy advocacy.
Casino opportunities in the U.S. are extending far beyond casino floors. Online casino legalization and mobile sportsbook betting are still a highly appealing digital revenue source, especially in such places as New Jersey, Michigan, and Pennsylvania, where omni-channel efforts are paying off. And third-party partnership models between tech companies and casinos are supporting innovation in loyalty programs, real-time analysis, and specified marketing. There is also increased potential in the luxury and entertainment sectors: casinos are making more investment in fine dining, live shows, and boutique hotel lodging to attract non-gaming visitors. Assuming ESG metrics, i.e., energy-efficient buildings and diversity hiring practices, also introduces exposure to impact investors. As market saturation takes hold, diversification away from gaming is forging the future of casino profitability.
One of the signature trends in the US casino market is cashless gaming technology implementation that is revolutionizing how consumers interact with games, rewards schemes, and hospitality services. Driven by COVID-induced hygiene concerns and customer pressure for seamless transactions, big operators are adopting digital wallet solutions where tourists can transfer cash between table games, slots, and retail stores, all from a single platform. The systems bring with them benefits such as less cash handling and better fraud detection, and they provide rich behavior data for targeted marketing. While Nevada and New Jersey regulators already have given such systems their seal of approval, cashless gambling is going from trial phases to full-scale deployment. It represents a critical transition towards more intelligent, secure, and networked casino environments.
|
Report Benchmarks |
Details |
|
Market Size in 2024 |
US$ 72,500 million |
|
Market Size in 2031 |
US$ 106,000 million |
|
By Game Type |
|
|
By Age |
|
|
By End User |
|
According to PBI Analyst, According to PBI analysts, the market is evolving rapidly, driven by digital integration, regulatory flexibility, and shifting consumer preferences. From Las Vegas to local tribal casinos, operators are embracing omni-channel strategies, merging mobile platforms with in-person experiences. Millennials and Gen Z are reshaping demand through preferences for esports, skill-based games, and cashless transactions.
Meanwhile, integrated resorts are transforming casinos into full-fledged entertainment hubs offering fine dining, hospitality, and live shows. Regulatory reforms across states and partnerships with tech firms are unlocking new revenue streams. As the industry pivots beyond gaming into lifestyle-driven experiences, innovation, customer personalization, and digital infrastructure will shape the future of American casino entertainment.
Download Free Sample Report
The United States casino market size was valued at US$ 72,500 million in 2024 and is projected to grow at a significant CAGR of 5.6% from 2025-2031.
Growth is driven by legalization of digital gaming, integrated resort development, evolving consumer preferences, and state-level regulatory expansion.
Cashless gaming, mobile-first platforms, and experiential entertainment are reshaping the casino experience across both urban and regional settings.
Market research is segmented based on game type, age group, end use, and region.
| 1.Executive Summary |
| 2. United States Casino Market Introduction |
| 2.1. United States Casino Market - Taxonomy |
| 2.2. United States Casino Market - Definitions |
| 2.2.1.Game Type |
| 2.2.2.Age |
| 2.2.3.End User |
| 3. United States Casino Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4. United States Casino Market Analysis, 2020 - 2024 and Forecast 2025 - 2031 |
| 4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. United States Casino Market By Game Type, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 5.1. Live Casino |
| 5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Slots |
| 5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Baccarat |
| 5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Blackjack |
| 5.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 5.5. Poker |
| 5.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.5.3. Market Opportunity Analysis |
| 5.6. Others |
| 5.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.6.3. Market Opportunity Analysis |
| 6. United States Casino Market By Age, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 6.1. Under 18 |
| 6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. 18-40 |
| 6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. 40-60 |
| 6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. More than 60 |
| 6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 7. United States Casino Market By End User, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 7.1. Desktop |
| 7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Mobile |
| 7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 8. Competition Landscape |
| 8.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 8.2.1.William Hill PLC |
| 8.2.2.MGM Resorts International (Borgata Hotel Casino & Spa) |
| 8.2.3.Flutter Entertainment PLC |
| 8.2.4.Caesars Entertainment Corporation |
| 8.2.5.DraftKings Inc. |
| 8.2.6.Golden Nugget Hotels and Casinos |
| 8.2.7.Churchill Downs Incorporated |
| 8.2.8.Cherry Gold Casino |
| 8.2.8.El Royale Casino |
| 9. Research Methodology |
| 10. Appendix and Abbreviations |
Key Market Players
Author
Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of experience in the field of market research. Sravani is adept at creating competitive evaluations, precise market estimations, and market projections, emphasizing the food and beverage and information and communication technology (ICT) industries. Her areas of competence are identifying important players, projecting market trends, and assessing the potential for industry growth. She applies a strong analytical approach to provide precise market estimates and thorough industry analysis, empowering organizations to make data-driven decisions. Sravani's estimating and forecasting abilities are essential for businesses to take advantage of new opportunities and effectively manage dynamic market environments.
Download Sample
