Wheatgrass Products Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Beverages, Powdered Products, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Others), and Region Forecast 2020-2031

Wheatgrass Products Market size was valued at US$ 178 million in 2024 and is expected to reach US$ 270 million by 2031, growing at a significant CAGR of 6.1% from 2025-2031. Moreover, the U.S. Wheatgrass Products Market is projected to grow significantly, reaching an estimated value of US$ 92 million by 2031. The market is witnessing steady growth driven by the rising awareness around plant-based wellness and natural detox solutions. Wheatgrass, known for its rich nutritional profile, including chlorophyll, antioxidants, and essential minerals, is increasingly being integrated into daily consumption habits. Consumers are seeking clean-label health supplements and foods that support immune health and digestive balance, boosting demand for convenient wheatgrass formats. This trend is particularly visible across urban populations aiming for holistic lifestyle improvements without relying heavily on synthetic products. As a result, wheatgrass has evolved from niche health food stores to mainstream grocery aisles and online wellness platforms globally.

Furthermore, the growing adoption of preventive healthcare is encouraging more individuals to consume functional foods like wheatgrass regularly. Market players are innovating with product forms, ranging from ready-to-drink beverages to cold-pressed shots and fine-milled powders, to meet evolving consumption patterns. Social media-driven health trends and influencer-led detox regimes have also expanded the appeal of wheatgrass among millennials and Gen Z consumers. Additionally, increasing veganism and preference for clean and green nutrition choices have significantly uplifted demand. In this dynamic scenario, companies are positioning wheatgrass-based products as both a wellness essential and a part of everyday dietary routines.

Facts & Figures

• Wheatgrass contains over 70% chlorophyll, making it one of the richest natural sources of plant pigment.
• Powdered wheatgrass retains more nutrients due to minimal processing and is preferred for long-term storage.
• Wheatgrass is commonly used as a prebiotic supplement for improving gut health and metabolism.

Key Developments:

• In June 2025, A leading wellness startup launched a wheatgrass-collagen fusion shot aimed at urban working professionals seeking beauty-from-within solutions.
• In May 2025, An Indian organic brand entered the global market with freeze-dried wheatgrass powders through Amazon and Walmart platforms.
• In April 2025, A U.S.-based company introduced a monthly subscription box featuring wheatgrass juice shots, spirulina sachets, and nutrition guides.

Wheatgrass Products Market Segmentation:

Based on the product type:

• Beverages
• Powdered Products
• Others (Effervescent, Tablets, Ice Creams)

Among product types, wheatgrass-based beverages dominate due to their convenience and rapid absorption benefits. These include wheatgrass juice shots, green smoothies, and cold-pressed detox drinks, often consumed on-the-go. Beverage forms offer ease of integration into daily routines, especially for consumers who prioritize health but lack time for preparation. Manufacturers are also innovating with flavors to mask the natural bitterness of wheatgrass, enhancing palatability. Functional drinks featuring wheatgrass as a hero ingredient are frequently marketed for energy boosting, immune support, and skin radiance. The rising popularity of single-serve bottles and wellness-focused cafes has significantly accelerated demand for wheatgrass beverages globally.

Based on the distribution channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail
• Others

Online retail has emerged as the leading distribution channel for wheatgrass products, propelled by the convenience of doorstep delivery and access to global wellness brands. Health-conscious consumers are increasingly subscribing to detox programs or purchasing superfood bundles from e-commerce platforms. Online stores allow detailed product comparisons, reviews, and subscription models, making it easier for new users to try wheatgrass in different forms. Additionally, influencers and digital marketing campaigns are strongly driving traffic toward branded wheatgrass offerings. The pandemic further entrenched e-commerce behavior, and online wellness platforms continue to offer new variants and bundles, solidifying this channel’s lead in