Asia-Pacific Hygiene Products Market By Product, By End User and Country  

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Asia-Pacific Hygiene Products Market By Product (Wet Wipes, Toilet Paper, Sanitary Napkins, Diapers, Baby Wipes, Paper Towel, Fabric Care, House Care, Surface Care, Mask, Tampons, Others), By End User (Online, Offline) and Country  

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Asia-Pacific Hygiene Products Market size was valued at US$ 7,006.4 million in 2023. and is poised to grow at US$ 9,127.3 million by 2030, growing at a CAGR of 3.9% from 2024 to 2030. The market provides a detailed overview, segmented by product and end user. The Asia-Pacific hygiene products market has been segmented into Wet Wipes, Toilet Paper, Sanitary Napkins, Diapers, Baby Wipes, Paper Towel, Fabric Care, House Care, Surface Care, Mask, Tampons, and Others. The sanitary napkins segment is likely the most significant and fastest-growing segment in terms of product. The Asia-Pacific hygiene products are segmented into Online and offline based on the end user. According to Precision Business Insights, the online segment is predicted to register the fastest growth rate during the forecast period.  

Asia-Pacific Hygiene Products Market Key Developments:
  • In March 2020, The Woman’s Company launched its new line of biodegradable hygiene and care products for women in India. The launch was on account of International Women’s Day. The new line includes tampons, sanitary pads, panty liners, menstrual cups, and a pee stick.

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Asia Pacific Hygiene Products Market Summary

Study Period

2024– 2030

Base Year

2023

CAGR

3.9%

Largest Market

Asia-Pacific

Fastest Growing Market

Asia Pacific

Asia-Pacific Hygiene Products Market Dynamics

The market for hygiene products in Asia Pacific is expanding due to rising sanitary protection product demand in developed nations, including China, Japan, India, Australia, and Hong Kong. In Asian countries, hygienic pads are preferred above other feminine hygiene items.

Asia Pacific Hygiene Products Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2024– 2030

Market Size in 2023

US$ 7,006.4 million

Market Size in 2030

US$ 9,127.3 million

Market CAGR

3.9%

By Product

  • Wet Wipes
  • Toilet Paper
  • Sanitary Napkins
  • Diapers
  • Baby Wipes
  • Paper Towel
  • Fabric Care
  • House Care
  • Surface Care
  • Mask
  • Tampons
  • Others

By End User

  •  Online,
  • Offline

By Country

  • China
  • India
  • Australia and New Zealand (ANZ)
  • Japan
  • Rest of APAC

Key Features of the Report

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights into the competitor’s overview, company share analysis, key market developments, and key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

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Frequently Asked Questions

The Asia-pacific hygiene products market is projected to expand at a CAGR of 3.9% during the forecast period.  

The major players in the Asia-Pacific hygiene products market are Asia Pulp and Paper Group, Carmen Tissues S.A.E, Clearwater Paper Corporation, Georgia Pacific LLC, Hengan International Group Co., Ltd., Johnson & Johnson, Kimberly-Clark Corporation, Kruger Inc., MPI Papermills Inc., Procter & Gamble Company, Sofidel Group, Svenska Cellulosa Aktiebolaget (SCA), and Unicharm Corporation.  

The China market is expected to witness the largest market share during the forecast period.

Author image

Author

Muni Kumar Meravath

Muni Kumar Meravath is a seasoned Healthcare Market Research Analyst with over 6 years of experience in the healthc.....

1. Executive Summary
2. Asia-Pacific Hygiene Products Market Introduction
2.1. Asia-Pacific Hygiene Products Market – Taxonomy
2.2. Asia-Pacific Hygiene Products Market –Definitions
2.2.1. By Product
2.2.2. By End User
2.2.3. By Country
3. Asia-Pacific Hygiene Products Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Asia-Pacific Hygiene Products Market Dynamic Factors - Impact Analysis
3.6. Asia-Pacific Hygiene Products Market – Competition Landscape
4. Asia-Pacific Hygiene Products Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Asia-Pacific Hygiene Products Market, By Product, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) 
5.1. Wet Wipes
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Toilet Paper
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Sanitary Napkins
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
5.4. Diapers
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.4.3. Market Opportunity Analysis
5.5. Baby Wipes
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.5.3. Market Opportunity Analysis
5.6. Paper Towel
5.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.6.3. Market Opportunity Analysis
5.7. Fabric Care
5.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.7.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.7.3. Market Opportunity Analysis
5.8. House Care
5.8.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.8.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.8.3. Market Opportunity Analysis
5.9. Surface Care
5.9.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.9.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.9.3. Market Opportunity Analysis
5.10. Mask
5.10.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.10.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.10.3. Market Opportunity Analysis
5.11. Tampons
5.11.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.11.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.11.3. Market Opportunity Analysis
5.12. Others
5.12.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.12.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.12.3. Market Opportunity Analysis
6. Asia-Pacific Hygiene Products Market, By End User, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) 
6.1. Online
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Offline
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
7. Asia-Pacific Hygiene Products Market Forecast, By Country, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) 
7.1. China
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. India
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Japan
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Southeast Asia
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
7.5. Rest of Asia-Pacific
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.5.3. Market Opportunity Analysis
7.6. Asia-Pacific Hygiene Products Market - Opportunity Analysis Index, By Product, End User, and Country, 2024 - 2030
8. China Hygiene Products Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) 
8.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
8.1.1. Wet Wipes
8.1.2. Toilet Paper
8.1.3. Sanitary Napkins
8.1.4. Diapers
8.1.5. Baby Wipes
8.1.6. Paper Towel
8.1.7. Fabric Care
8.1.8. House Care
8.1.9. Surface Care
8.1.10. Mask
8.1.11. Tampons
8.1.12. Others
8.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
8.2.1. Online
8.2.2. Offline
8.3. China Hygiene Products Market - Opportunity Analysis Index, By Product, End User, and Country, 2024 - 2030
8.4. China Hygiene Products Market Dynamics – Trends
9. India Hygiene Products Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) 
9.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Wet Wipes
9.1.2. Toilet Paper
9.1.3. Sanitary Napkins
9.1.4. Diapers
9.1.5. Baby Wipes
9.1.6. Paper Towel
9.1.7. Fabric Care
9.1.8. House Care
9.1.9. Surface Care
9.1.10. Mask
9.1.11. Tampons
9.1.12. Others
9.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.2.1. Online
9.2.2. Offline
9.3. India Hygiene Products Market - Opportunity Analysis Index, By Product, End User, and Country, 2024 - 2030
9.4. India Hygiene Products Market Dynamics – Trends
10. Japan Hygiene Products Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) 
10.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Wet Wipes
10.1.2. Toilet Paper
10.1.3. Sanitary Napkins
10.1.4. Diapers
10.1.5. Baby Wipes
10.1.6. Paper Towel
10.1.7. Fabric Care
10.1.8. House Care
10.1.9. Surface Care
10.1.10. Mask
10.1.11. Tampons
10.1.12. Others
10.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Online
10.2.2. Offline
10.3. Japan Hygiene Products Market - Opportunity Analysis Index, By Product, End User, and Country, 2024 - 2030
10.4. Japan Hygiene Products Market Dynamics – Trends
11. Southeast Asia Hygiene Products Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) 
11.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Wet Wipes
11.1.2. Toilet Paper
11.1.3. Sanitary Napkins
11.1.4. Diapers
11.1.5. Baby Wipes
11.1.6. Paper Towel
11.1.7. Fabric Care
11.1.8. House Care
11.1.9. Surface Care
11.1.10. Mask
11.1.11. Tampons
11.1.12. Others
11.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Online
11.2.2. Offline
11.3. Southeast Asia Hygiene Products Market - Opportunity Analysis Index, By Product, End User, and Country, 2024 - 2030
11.4. Southeast Asia Hygiene Products Market Dynamics – Trends
12. Rest of Asia-Pacific Hygiene Products Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) 
12.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Wet Wipes
12.1.2. Toilet Paper
12.1.3. Sanitary Napkins
12.1.4. Diapers
12.1.5. Baby Wipes
12.1.6. Paper Towel
12.1.7. Fabric Care
12.1.8. House Care
12.1.9. Surface Care
12.1.10. Mask
12.1.11. Tampons
12.1.12. Others
12.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Online
12.2.2. Offline
12.3. Rest of Asia-Pacific Hygiene Products Market - Opportunity Analysis Index, By Product, End User, and Country, 2024 - 2030
12.4. Rest of Asia-Pacific Hygiene Products Market Dynamics – Trends
13. Competition Landscape 
13.1. Strategic Dashboard of Top Market Players
13.2. Company Profiles (Introduction, Financial Analysis, Product Offerings, Key Developments, Strategies, and SWOT Analysis)
13.2.1. Asia Pulp and Paper Group
13.2.2. Carmen Tissues S.A.E
13.2.3. Clearwater Paper Corporation
13.2.4. Georgia Pacific LLC
13.2.5. Hengan International Group Co., Ltd.
13.2.6. Johnson & Johnson
13.2.7. Kimberly-Clark Corporation
13.2.8. Kruger Inc.
13.2.9. MPI Papermills Inc.
13.2.10. Procter & Gamble Company
13.2.11. Sofidel Group
13.2.12. Svenska Cellulosa Aktiebolaget (SCA)
13.2.13. Unicharm Corporation
14. Research Methodology
15. Key Assumptions and Acronyms

Key Market Players

  • Asia Pulp and Paper Group
  • Carmen Tissues S.A.E
  • Clearwater Paper Corporation
  • Georgia Pacific LLC
  • Hengan International Group Co., Ltd.
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Kruger Inc.
  • MPI Papermills Inc.
  • Procter & Gamble Company
  • Sofidel Group
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Unicharm Corporation

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