- Hot Cereals
- Ready-to-Eat (RTE) Cereals
Breakfast Cereal Market was valued at USD 46.2 billion in 2023 and is anticipated to reach USD 74.8 billion by 2030, and poised to grow at an 8.2% CAGR from 2024 to 2030. Breakfast cereals are made up of cereal grains and are traditionally eaten as a part of breakfast primarily in Western societies. The rising trend of ready-to-eat culture across the world demands for high-quality nutritional breakfast, cereals are available in numerous flavours and ingredients such as wheat, maize, rice, barley, oats, and sorghum which is best consumed with milk and curd. Key players spend on awareness of cereals and expansion of packaged cereals due to nutritional rich ingredients, these provide healthier food options economically, growing popularity of cereals drives the market growth.
The rise in promotional activities with strategic approaches added health and fitness consciousness among the people, and continuous innovation in the cereals market creates lucrative opportunities in the breakfast cereals market. availability of alternatives such as yogurt, and waffles and preference for traditional food products hinder the market growth, following increased production cost and fluctuations in cereals ingredients resist the market growth. It is predicted that demand for breakfast will increase owning to lifestyle changes escalating the packed food market, people are shifting towards healthier food items these become the major trends in upcoming years.
Breakfast Cereals Market Key Developments:
- In December 2022, Kwality launched its Zero-Maida Breakfast Cereals at Rs 49 in 6 exciting variants, including Kwality Corn Flakes, Kwality Choco Flakes, Kwality Fruit Rings, Kwality Choco Fills, Kwality Muesli Crunchy Almond & Raisins, and Kwality Muesli Fruit n Nut.
- In October 2022, Kellogg Co. launched new Nutri-Grain products including three new flavor mashups within its Nutri-Grain brand, including two new fruit and vegetable breakfast bars and new “Bites.”
- In September 2022, PepsiCo India launched Quaker Oats Muesli. The product comes in two variants — Fruit & Nut and Berries & Seeds
Breakfast Cereals Market Summary
Study Period
2024-2030
Base Year
2023
CAGR
8.2%
Largest Market
North America
Fastest Growing Market
Asia Pacific
Breakfast Cereals Market Dynamics
The increasing health perception and changing food habits across the world are the major market drivers in the Breakfast Cereals Market during the forecast period. Increasing food awareness and demand for nutritional rich breakfast escalate the market growth, the consumption of cereals observed more in western countries due to traditional adoption of packaged food items, changes in lifestyle and food habits are increasing across the world, people are shifting towards new dietary patterns where cereals are the best alternative for nutrition rich diet and is anticipated to dominate the breakfast food market in the upcoming years. Hence, this will drive the global market growth at a significant rate.
Asia-Pacific Got Significant Share
Breakfast Cereals Market Regional Analysis
The Breakfast Cereals Market in the Asia Pacific hold a significant revenue share in 2022, This is attributed to the increasing number of malnutrition problems and lack of unavailability of protein alternatives escalating the market growth, also People are concerned about traditional food habits, but predicted that work culture changes will leads to increase in the demand for packaged food in the forecast years. North America held the major market share in the historic year and dominated the market, it is predicted to continue its dominance in the forecast years, it has the highest penetration, with per capita consumption of hot cereals and ready-to-east food items, also the presence of global players in the region.
Latin America
Europe
Asia Pacific
Middle East
North America
Key Features of the Reports
- The breakfast cereals market report provides granular level information about the market size, regional market share, historic market (2019-2023) and forecast (2024-2030)
- The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies
- The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
- The report tracks recent innovations, key developments, and start-up details that are actively working in the market
- The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
Breakfast Cereals Market Segmentation
By Product Type
By Ingredients
- Wheat
- Cron
- Rice
- Barley
- Oats
By Distribution Channel
- Retail Stores
- Hypermarket/ Supermarket
- Online Stores
- Convenience Stores
Frequently Asked Questions
The breakfast cereal market size was valued at USD 46.2 billion in 2023
The breakfast cereals market is poised to grow at a significant CAGR of 8.2% from 2024 to 2030.
The leading players in the breakfast cereals market are General Mills Inc., Kellogg's Co., Nestlé SA, Bob’s Red Mill Natural Food, Nature's Path Foods, Hometown Food Company, Purely Elizabeth, The Quaker Oats Company, Barbara's Bakery, Northern Quinoa Production Corporation, Gluten-Free Prairie, Avena Foods Limited
| 1.Executive Summary |
| 2.Global Breakfast Cereals Market Introduction |
| 2.1.Global Breakfast Cereals Market - Taxonomy |
| 2.2.Global Breakfast Cereals Market - Definitions |
| 2.2.1.Product Type |
| 2.2.2.Ingredients |
| 2.2.3.Distribution Channel |
| 2.2.4.Region |
| 3.Global Breakfast Cereals Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Breakfast Cereals Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Breakfast Cereals Market By Product Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. Hot Cereals |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Ready-to-Eat (RTE) Cereals |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 6.Global Breakfast Cereals Market By Ingredients, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Wheat |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Cron |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Rice |
| 6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Barley |
| 6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 6.5. Oats |
| 6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.5.3. Market Opportunity Analysis |
| 7.Global Breakfast Cereals Market By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. Retail Stores |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Hypermarket/ Supermarket |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Online Stores |
| 7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Convenience Stores |
| 7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 8.Global Breakfast Cereals Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia Pacific (APAC) |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Middle East and Africa (MEA) |
| 8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Latin America |
| 8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9.North America Breakfast Cereals Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1.Hot Cereals |
| 9.1.2.Ready-to-Eat (RTE) Cereals |
| 9.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1.Wheat |
| 9.2.2.Cron |
| 9.2.3.Rice |
| 9.2.4.Barley |
| 9.2.5.Oats |
| 9.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.3.1.Retail Stores |
| 9.3.2.Hypermarket/ Supermarket |
| 9.3.3.Online Stores |
| 9.3.4.Convenience Stores |
| 9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.4.1.United States of America (USA) |
| 9.4.2.Canada |
| 10.Europe Breakfast Cereals Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Hot Cereals |
| 10.1.2.Ready-to-Eat (RTE) Cereals |
| 10.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Wheat |
| 10.2.2.Cron |
| 10.2.3.Rice |
| 10.2.4.Barley |
| 10.2.5.Oats |
| 10.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Retail Stores |
| 10.3.2.Hypermarket/ Supermarket |
| 10.3.3.Online Stores |
| 10.3.4.Convenience Stores |
| 10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Germany |
| 10.4.2.France |
| 10.4.3.Italy |
| 10.4.4.United Kingdom (UK) |
| 10.4.5.Spain |
| 11.Asia Pacific (APAC) Breakfast Cereals Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Hot Cereals |
| 11.1.2.Ready-to-Eat (RTE) Cereals |
| 11.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Wheat |
| 11.2.2.Cron |
| 11.2.3.Rice |
| 11.2.4.Barley |
| 11.2.5.Oats |
| 11.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Retail Stores |
| 11.3.2.Hypermarket/ Supermarket |
| 11.3.3.Online Stores |
| 11.3.4.Convenience Stores |
| 11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.China |
| 11.4.2.India |
| 11.4.3.Australia and New Zealand (ANZ) |
| 11.4.4.Japan |
| 11.4.5.Rest of APAC |
| 12.Middle East and Africa (MEA) Breakfast Cereals Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Hot Cereals |
| 12.1.2.Ready-to-Eat (RTE) Cereals |
| 12.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Wheat |
| 12.2.2.Cron |
| 12.2.3.Rice |
| 12.2.4.Barley |
| 12.2.5.Oats |
| 12.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Retail Stores |
| 12.3.2.Hypermarket/ Supermarket |
| 12.3.3.Online Stores |
| 12.3.4.Convenience Stores |
| 12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.GCC Countries |
| 12.4.2.South Africa |
| 12.4.3.Rest of MEA |
| 13.Latin America Breakfast Cereals Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 13.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Hot Cereals |
| 13.1.2.Ready-to-Eat (RTE) Cereals |
| 13.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Wheat |
| 13.2.2.Cron |
| 13.2.3.Rice |
| 13.2.4.Barley |
| 13.2.5.Oats |
| 13.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Retail Stores |
| 13.3.2.Hypermarket/ Supermarket |
| 13.3.3.Online Stores |
| 13.3.4.Convenience Stores |
| 13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Brazil |
| 13.4.2.Mexico |
| 13.4.3.Rest of LA |
| 14. Competition Landscape |
| 14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 14.2.1.General Mills Inc. |
| 14.2.2.Kellogg's Co |
| 14.2.3.Nestlé SA |
| 14.2.4.Bob’s Red Mill Natural Food |
| 14.2.5.Nature's Path Foods |
| 14.2.6.Hometown Food Company |
| 14.2.7.Purely Elizabeth |
| 14.2.8.The Quaker Oats Company |
| 14.2.9.Barbara's Bakery |
| 14.2.10.Northern Quinoa Production Corporation |
| 14.2.11.Gluten-Free Prairie |
| 14.2.12.Avena Foods Limited |
| 15. Research Methodology |
| 16. Appendix and Abbreviations |
- General Mills Inc.
- Kellogg's Co
- Nestlé SA
- Bob’s Red Mill Natural Food
- Nature's Path Foods
- Hometown Food Company
- Purely Elizabeth
- The Quaker Oats Company
- Barbara's Bakery
- Northern Quinoa Production Corporation
- Gluten-Free Prairie
- Avena Foods Limited