Breakfast Cereals Market: By Product Type (Hot Cereals and Ready-to-eat (RTE) Cereals), By Ingredient (Wheat, Cron, Rice, Barley, and Oats), By Distribution Channel (Retail Stores, Hypermarket/ Supermarket, Online Stores, and Convenience Stores) and Geography

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Breakfast Cereal Market was valued at USD 46.2 billion in 2022 and is anticipated to reach USD 74.8 billion by 2023, growing at an 8.2% CAGR from 2023 to 2029. Breakfast cereals are made up of cereal grains and are traditionally eaten as a part of breakfast primarily in Western societies. The rising trend of ready-to-eat culture across the world demands for high-quality nutritional breakfast, cereals are available in numerous flavours and ingredients such as wheat, maize, rice, barley, oats, and sorghum which is best consumed with milk and curd. Key players spend on awareness of cereals and expansion of packaged cereals due to nutritional rich ingredients, these provide healthier food options economically, growing popularity of cereals drives the market growth.

The rise in promotional activities with strategic approaches added health and fitness consciousness among the people, and continuous innovation in the cereals market creates lucrative opportunities in the breakfast cereals market. availability of alternatives such as yogurt, and waffles and preference for traditional food products hinder the market growth, following increased production cost and fluctuations in cereals ingredients resist the market growth. It is predicted that demand for breakfast will increase owning to lifestyle changes escalating the packed food market, people are shifting towards healthier food items these become the major trends in upcoming years.  

Breakfast Cereals Market Key Developments:
  • In December 2022, Kwality launched its Zero-Maida Breakfast Cereals at Rs 49 in 6 exciting variants, including Kwality Corn Flakes, Kwality Choco Flakes, Kwality Fruit Rings, Kwality Choco Fills, Kwality Muesli Crunchy Almond & Raisins, and Kwality Muesli Fruit n Nut.
  • In October 2022, Kellogg Co. launched new Nutri-Grain products including three new flavor mashups within its Nutri-Grain brand, including two new fruit and vegetable breakfast bars and new “Bites.”
  • In September 2022, PepsiCo India launched Quaker Oats Muesli. The product comes in two variants — Fruit & Nut and Berries & Seeds

Breakfast Cereals Market Summary

Study Period


Base Year




Largest Market

North America

Fastest Growing Market

Asia Pacific
Breakfast Cereals Market Dynamics

The increasing health perception and changing food habits across the world are the major market drivers in the Breakfast Cereals Market during the forecast period. Increasing food awareness and demand for nutritional rich breakfast escalate the market growth, the consumption of cereals observed more in western countries due to traditional adoption of packaged food items, changes in lifestyle and food habits are increasing across the world, people are shifting towards new dietary patterns where cereals are the best alternative for nutrition rich diet and is anticipated to dominate the breakfast food market in the upcoming years. Hence, this will drive the global market growth at a significant rate.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Breakfast Cereals Market Segmentation

By Product Type
  • Hot Cereals
  • Ready-to-Eat (RTE) Cereals
By Ingredients
  • Wheat
  • Cron
  • Rice
  • Barley
  • Oats
By Distribution Channel
  • Retail Stores
  • Hypermarket/ Supermarket
  • Online Stores
  • Convenience Stores

Frequently Asked Questions

The breakfast cereal market size was valued at USD 46.2 billion in 2023

The breakfast cereals market is poised to grow at a significant CAGR of 8.2% from 2024 to 2030.

The leading players in the breakfast cereals market are General Mills Inc., Kellogg's Co., Nestlé SA, Bob’s Red Mill Natural Food, Nature's Path Foods, Hometown Food Company, Purely Elizabeth, The Quaker Oats Company, Barbara's Bakery, Northern Quinoa Production Corporation, Gluten-Free Prairie, Avena Foods Limited

  • General Mills Inc.
  • Kellogg's Co
  • Nestlé SA
  • Bob’s Red Mill Natural Food
  • Nature's Path Foods
  • Hometown Food Company
  • Purely Elizabeth
  • The Quaker Oats Company
  • Barbara's Bakery
  • Northern Quinoa Production Corporation
  • Gluten-Free Prairie
  • Avena Foods Limited

Adjacent Markets