China Egg and Egg Products Market Size, Share, Growth, Trends, And Global Industry Analysis: By Product Type (Unbranded Eggs, Branded Eggs, Whole Egg Powder, Egg Yolk Powder, Egg Albumen Powder, Bakery Mix, Whole Egg Liquid, Egg Yolk Liquid, Egg Albumen Liquid, and Frozen Egg), By End User Type (Bakery, Confectionery, Nutraceuticals, Grocery Stores, and Other-Focused Benefits), and Country Forecast 2020-2031

China Egg and Egg Products Market size was valued at US$ 4,603.6 million in 2024 and is expected to reach US$ 7,059.5 million by 2031, growing at a significant CAGR of 6.3% from 2025-2031. The market is the sector encompassing the production, processing, distribution, and sale of eggs (primarily chicken eggs) and their various processed forms within China. The Chinese egg and egg products market is primarily driven by rising demand for affordable, high-protein nutrition, especially among the expanding middle class and aging population seeking health and wellness benefits. Urbanization, busy lifestyles, and a growing interest in muscle maintenance are fueling the shift toward processed formats like liquid eggs, boiled eggs, and powders, supported by improved cold chain logistics and government-backed poultry modernization.

A key trend is the consumer preference for convenience and functional nutrition, with increased adoption of fortified egg-based snacks, clean-label products, and traceable sourcing. Innovations in egg processing technologies and a growing focus on animal welfare and sustainability, such as cage-free and organic offerings, are further shaping market direction. Major opportunities exist in expanding value-added product lines, capturing demand from foodservice and fitness segments, and leveraging e-commerce to penetrate lower-tier cities. However, the market faces restraints from ongoing food safety concerns, periodic disease outbreaks, and consumer distrust in processed products. Inconsistent farm hygiene, price volatility, and rising competition from plant-based alternatives also pose challenges, especially for new entrants. Despite these hurdles, the market remains dynamic, with evolving consumer behaviour, technology-driven solutions, and policy support creating room for innovation and long-term growth.

Facts & Figures

• Rising Demand for Affordable, High-Protein Nutrition: Eggs are one of the most cost-effective sources of high-quality protein, making them essential in everyday Chinese diets, especially among the middle class and aging population focused on health and muscle maintenance. The 2025 Global Egg Market Report by Food.com noted a significant spike in egg powder demand across Asia, driven by rising protein needs and nutritional awareness in emerging economies like China.
• Government Support and Poultry Farming Modernization: Policies encouraging modern, large-scale, and eco-friendly poultry farming are boosting supply chain efficiency and safety across China’s egg sector. For instance, in March 2025, construction began on China’s largest cage-free egg farm in Sichuan, combining modern welfare standards with integrated processing, demonstrating policy-backed investment in modernization.
• Expansion of E-Commerce and Cold Chain Infrastructure: Online grocery platforms and improved cold chain logistics are making egg and egg products more accessible to both urban and rural consumers, helping brands scale. For instance, Wuxi Xinghua Food’s 2025 partnership with e-commerce platforms for preserved eggs is a clear example of how digital expansion is boosting direct-to-consumer sales and reach.
• Urbanization and Demand for Convenience Foods: China’s urban population increasingly prefers ready-to-cook or ready-to-eat products like liquid eggs and boiled eggs, which save preparation time and reduce food waste. For instance, at the January 2025 China Egg Industry Conference, multiple producers showcased automated processing lines for convenience-focused egg formats, highlighting how lifestyle changes are shaping demand.

Key Developments:

• In January 2025, over 1,500 industry leaders showcased advances in automation, quality control, and brand development, underlining the shift toward large-scale, ecological egg farming.
• In July 2024, Nisun International signs a large-scale egg supply agreement with ZTO Yunpei, achieving over RMB?500?million (~US$69 million) in sales and leveraging logistics networks to expand reach.
• In January 2024, Major poultry producers partner with the government to build China’s largest cage free egg farm in Guangdong, supporting the shift toward higher-quality, welfare-conscious egg production.

China Egg and Egg Products Market Segmentation:

Based on the product type:

• Unbranded Eggs
• Branded Eggs
• Whole Egg Powder
• Egg Yolk Powder
• Egg Albumen Powder
• Bakery Mix
• Whole Egg Liquid
• Egg Yolk Liquid
• Egg Albumen Liquid
• Frozen Egg

In the Chinese egg and egg products market, unbranded eggs hold the largest market share, primarily due to their affordability, wide availability, and strong cultural integration into daily diets. These eggs are commonly sold in traditional wet markets and local retail outlets, especially in rural and semi-urban regions where price sensitivity is high. Despite growing interest in processed and branded options, unbranded eggs dominate household consumption across income levels.

However, with increasing awareness of food safety and quality, branded and processed formats are gaining traction. In contrast, frozen eggs hold the smallest share, largely limited to niche industrial and export use due to storage and infrastructure limitations.

Based on the end user type:

• Bakery
• Confectioner
• Nutraceuticals
• Grocery Stores
• Other-focused

In the Chinese egg and egg products market, the holds the largest market share among end users. This is due to the extensive use of eggs, especially egg powders and liquid forms, in baked goods such as cakes, pastries, breads, and biscuits, which are in high demand across both domestic and commercial sectors. China's booming bakery industry, fueled by urbanization, changing consumer preferences, and westernized eating habits, has significantly driven egg product consumption.

The consistent need for functional properties like binding, leavening, and moisture retention makes eggs indispensable in bakery formulations. On the other hand, they hold the smallest share, as the application of egg-based ingredients in dietary supplements and functional health products is still emerging and relatively limited in scale.