Feminine Care Market: By Product (Sanitary Pads / Panty Liners, Tampons, Menstrual Cups, Others), By Distribution Channel (Drug Stores / Pharmacies, Convenience Stores, Hypermarkets / Supermarkets, Online Channels, Others), and Geography

Purchase Option

$ 3000
$ 4400
$ 6600
$ 8900

Feminine Care Market size was valued at USD 42,386.3 million in 2022 and is projected to grow at a 6.6% CAGR from 2023 to 2029. Femcare hygiene products are used to maintain personal hygiene during menstruation, such as cleaning vaginal discharge, removing undesirable hair, and keeping internal body parts clean. Female hygiene items include sanitary pads, tampons, internal cleansers and sprays, panty liners and shields, and disposable razors and blades. The Sanitary Pads segment anticipated to grow at significant CAGR over the forecast years owing the government of India has been collaborating with numerous business companies and non-governmental groups to promote the use of sanitary napkins, particularly among disadvantaged and rural women. The Reproductive and Child Health Program, Eco Femme, and My Pad are a few of these projects. Furthermore, increased female labor-force participation has resulted in increased female decision-making and buying power. As a result, manufacturers may directly target the female audience and affect their purchase habits. Technological advancements, such as superabsorbent fibre technology, have allowed producers to concentrate on creating high absorption capabilities in sanitary napkins. Aside from that, they are launching organic and chemical-free alternatives, which is positively impacting market growth. Increasing female health and hygiene awareness, as well as the advent of low-cost Femcare hygiene products, are few factors driving the industry's growth over the forecasting period.

Feminine Care Market Key Developments:
In 2019, Monthly hygiene items for menstrual flow were sometimes taxed at more excellent rates than other daily requirements worldwide, a situation known as the "tampon tax." According to CNN, tampons have tax rates of 25% or more in nations like Hungary, Denmark, and Sweden, making them among the highest in the European Union.
In February 2020, Procter & Gamble acquired This Is L., one of the fastest-growing Feminine Care brands in the U.S., to strengthen its portfolio.

Feminine Care Market Summary

Study Period

2023 – 2029

Base Year




Largest Market

North America

Fastest Growing Market

Asia Pacific
Feminine Care Market Dynamics

Femcare hygiene refers to the personal care items used by women for vaginal discharge, menstruation, and other vulva-related body functions. Depending on the material used to make the product, Femcare hygiene products are either disposable or reusable. The expanding number of working women, coupled with home obligations, cleanliness, and well-being, are frequently disregarded or neglected. Cleaning and infection-free intimate regions are critical for maintaining health; failing to do so can result in long-term deadly illnesses such as cervical or ovarian cancer. According to the WaterAid organization, a lack of water, basic sanitation, and hygiene kills about 800,000 women worldwide each year.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2018 to 2022) and forecast (2023 to 2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market

Feminine Care Market Segmentation

By Product Type
  • Sanitary Pads / Panty Liners
  • Tampons
  • Menstrual Cups
  • Others
By Distribution Channel
  • Drug Stores / Pharmacies
  • Convenience Stores
  • Hypermarkets / Supermarkets
  • Online Channels
  • Others
By Geography+AL74
  • North America
  • Europe
  • The Asia Pacific
  • Latin America
  • MEA


Frequently Asked Questions

2022 is the base year and 2029 is the forecast year.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.

  • Edgewell Personal Care Company
  • First Quality Enterprises
  • Incorporation
  • Hengan International Group Co. Limited
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Procter & Gamble Company
  • Svenska Cellulosa Aktiebolaget