Feminine Care Market: By Product (Sanitary Pads / Panty Liners, Tampons, Menstrual Cups, Others), By Distribution Channel (Drug Stores / Pharmacies, Convenience Stores, Hypermarkets / Supermarkets, Online Channels, Others), and Geography

Feminine Care Market size was valued at USD 42,386.3 million in 2022 and is projected to grow at a 6.6% CAGR from 2023 to 2029. Femcare hygiene products are used to maintain personal hygiene during menstruation, such as cleaning vaginal discharge, removing undesirable hair, and keeping internal body parts clean. Female hygiene items include sanitary pads, tampons, internal cleansers and sprays, panty liners and shields, and disposable razors and blades. The Sanitary Pads segment anticipated to grow at significant CAGR over the forecast years owing the government of India has been collaborating with numerous business companies and non-governmental groups to promote the use of sanitary napkins, particularly among disadvantaged and rural women. The Reproductive and Child Health Program, Eco Femme, and My Pad are a few of these projects. Furthermore, increased female labor-force participation has resulted in increased female decision-making and buying power. As a result, manufacturers may directly target the female audience and affect their purchase habits. Technological advancements, such as superabsorbent fibre technology, have allowed producers to concentrate on creating high absorption capabilities in sanitary napkins. Aside from that, they are launching organic and chemical-free alternatives, which is positively impacting market growth. Increasing female health and hygiene awareness, as well as the advent of low-cost Femcare hygiene products, are few factors driving the industry's growth over the forecasting period.

Feminine Care Market Key Developments:

• In 2019, Monthly hygiene items for menstrual flow were sometimes taxed at more excellent rates than other daily requirements worldwide, a situation known as the "tampon tax." According to CNN, tampons have tax rates of 25% or more in nations like Hungary, Denmark, and Sweden, making them among the highest in the European Union.
• In February 2020, Procter & Gamble acquired This Is L., one of the fastest-growing Feminine Care brands in the U.S., to strengthen its portfolio.