- Clip Strip Displays Pouches
- Counter Display
- Dump Bin Display
- Floor Display
- Gravity Feed Display
- Pallet Display
- Side Kick Display
Point Of Purchase (POP) Packaging Market size was valued at USD 12.2 billion in 2022 and is anticipated to grow at a CAGR of 5.7% from 2023-2029. Increasing demand for POP packaging in the pharmaceutical industry, booming organized retail, changing demographics and increasing acceptance of POP displays small brands or small convenience store owners are some key factors fueling the market growth. Consumers' impulse shopping is sparked by point-of-purchase packaging before they leave the store. To improve their efficacy, these packaging solutions are frequently put in high-traffic areas. Point of purchase packaging solutions are being used by brands to communicate marketing messages and reinforce brand loyalty. Point-of-purchase packaging is a powerful tool and a novel marketing medium. Point of purchase packaging serves as a means of communication with the target audience, capturing their attention and influencing their purchasing decisions. To boost the efficiency of these packaging solutions, market players are building bespoke point of purchase packaging solutions and offering schemes such as reduced products, bundled products, or complimentary products. Global POP Packaging market is surging owing to frequent acquisitions and launchings by the market players.
In March 2018, Sonoco acquired Highland Packaging Solutions. Joining two companies together will enable the best of both companies to be integrated and serve customers, and will enable Highland to further enhance speed to service and ability to offer customers the most diverse consumer packaging formats and solutions in the industry.
Study Period
2024-2030Base Year
2023CAGR
5.7%Largest Market
EuropeFastest Growing Market
Asia-Pacific
Packaging is an area where it helps in creation of wealth and preserving the Product quality, by maintaining the product quality it automatically increases the shelf life of products. With advances in manufacturing processes and technology innovation and integration, the global pharmaceutical industry is currently registering rapid expansion. This will propel the growth of the pharmaceutical packaging industry internationally. The demand for POP packaging in the pharmaceutical industry is anticipated to rise at a notable pace due to growing number of drug specialty stores. POP displays in these stores demand effective floor usage in limited space available.
By Product
By Material
By End User
By Application
2021 is the base year and 2028 is the forecast year.
The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).
In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.