Greenhouse, Nursery, And Flowers Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Food Crops Grown Under Cover and Nursery and Floriculture Production), By Application (Agricultural Products, Ornamental Plants, Grow Plants, Consumer Goods, and Others), By Distribution Channel (Offline Retail, Online Platform, and Direct-to-Consumer Sales), and Region Forecast 2020-2031

Greenhouse, Nursery, And Flowers Market size was valued at US$ 329.7 billion in 2024 and is expected to reach US$ 425.2 billion by 2031, growing at a significant CAGR of 3.7% from 2025-2031. The market refers to the commercial cultivation, production, and distribution of ornamental plants, flowers, shrubs, and young trees grown primarily in controlled environments such as greenhouses, shade houses, or nurseries. The market is witnessing strong growth driven by the increasing adoption of sustainable and energy-efficient greenhouse technologies. Growers are leveraging innovations such as smart sensors, automated climate control, and renewable energy systems to enhance productivity, reduce water and energy consumption, and lower operational costs.

This is further supported by urbanization trends and rising consumer interest in ornamental gardening, organic produce, and eco-friendly nursery products. The key trend shaping the market is the integration of IoT, AI, and precision farming tools that allow real-time environmental monitoring and automation, resulting in optimized plant growth year-round. Vertical farming, LED lighting, and data-driven cultivation methods are revolutionizing greenhouse operations. A major opportunity exists in catering to the growing demand for locally grown, sustainable plants and flowers, particularly through rooftop and urban greenhouses, hydroponics, and direct-to-consumer online platforms.

However, the market is restrained by high setup and operational costs, which limit access for small growers. Challenges such as rising energy prices, water scarcity, regulatory pressures, and labor shortages also pose barriers. Despite these constraints, the market continues to expand with increasing digitalization, supportive policies, and innovations in climate-smart agriculture, indicating a promising future for producers who embrace automation, sustainability, and consumer-centric practices.

Facts & Figures

• Expansion of Greenhouse Farming Technologies: Modern greenhouses offer year-round crop and flower production with better control over temperature, humidity, and pests, increasing yields and sustainability. For instance, in September 2023, Beijing Kingpeng International launched Phase Two of its fully automated glass greenhouse, integrating advanced climate control and hydroponic systems to grow vegetables and florals sustainably.
• Shift Toward Sustainable & Low-Carbon Agriculture: Governments and consumers are pushing for environmentally friendly agriculture, reducing chemical use and greenhouse gas emissions. Greenhouses and nurseries are adopting cleaner inputs, water recycling, and energy-efficient solutions. For instance, Dutch Greenhouse Delta signed an MoU in November 2024 with Indian producers (Mahaberry/8 Berries) to build a high-tech demo greenhouse showcasing sustainable mid-tech Dutch horticulture models.
• Public-Private Investments in Controlled Environment Agriculture: Joint ventures and government-backed funding are being directed toward protected farming, vertical gardens, and smart nurseries to improve food and flower security. For instance, in July 2024, plenty (USA) and Mawarid (UAE) announced a $135 million indoor strawberry farm in Abu Dhabi, showcasing public-private partnership in controlled horticulture beyond vegetables.
• Rising Demand for Ornamental and Indoor Plants: Urbanization and lifestyle shifts are driving the demand for decorative houseplants, balcony gardening, and aesthetic landscaping. Indoor plants are also linked to mental well-being, air purification, and home decor trends. Recently, Costa Farms acquired Battlefield Farms, expanding its portfolio by 700+ varieties of annuals and perennials to meet rising demand in the U.S. retail and e-commerce space for ornamental plants.

Key Developments:

• In April 2025, the Hoffmann family firm signed an intent to purchase N.G.?Heimos Greenhouses, retaining leadership and operations across 400+ acres in Missouri and Illinois, strengthening its vertically integrated horticulture and floral portfolio.
• In March 2025, A major agribusiness firm acquired Novartis’ biologicals repository and fermentation plant to boost R&D in sustainable greenhouse crops.
• In January 2025, Suntory Flowers expanded into Europe by acquiring MNP (Moerheim New Plants) in the Netherlands, forming Suntory Flowers Europe?B.V. to scale bedding plants and cut flowers under the well-known Surfinia and Senetti brands.
• In November 2024, a collaboration between Dutch Greenhouse Delta via HortiRoad2India and Indian producers 8?Berries & Mahaberry aims to introduce Dutch mid-tech greenhouse solutions and develop a high-tech demo greenhouse by 2025.

Greenhouse, Nursery, And Flowers Market Segmentation:

Based on the type:

• Food Crops Grown Under Cover
  • Vegetables
  • Fruits
  • Herbs
  • Others
• Nursery And Floriculture Production
  • Bedding Plants
  • Potted Plants
  • Cut Flowers
  • Shrubs and Trees
  • Ornamental Plants

The Nursery and Floriculture Production segment holds the largest market share in the market. This dominance is due to increasing consumer demand for ornamental plants, landscaping, indoor aesthetics, and gifting purposes, especially in urban areas and commercial spaces. The rise of e-commerce and direct-to-consumer floral delivery services has further accelerated the market share of this segment. On the other hand, Food Crops Grown Under Cover, including vegetables, fruits, herbs, and others, are rapidly gaining ground due to rising interest in organic, pesticide-free food and sustainable urban farming. While not yet surpassing floriculture in market share, this segment is expected to grow at a faster pace due to increasing investments in hydroponics and vertical farming for food security and local produce.

Based on the application:

• Agricultural Products
• Ornamental Plants
• Grow Plants
• Consumer Goods
• Others

Based on the application, the Ornamental Plant segment holds the largest market share in the market. This is driven by rising consumer interest in aesthetic landscaping, interior decoration, urban gardening, and gifting purposes. Ornamental plants benefit significantly from greenhouse environments that enable year-round cultivation, quality control, and efficient distribution. The growth of residential and commercial real estate, alongside increased consumer spending on lifestyle and beautification, also fuels this segment’s dominance. The Consumer Goods segment holds a relatively smaller market share. While it includes plant-based décor items, accessories, and related merchandise, its growth is slower compared to the more direct horticultural applications like growing or ornamental purposes.

Based on the distribution channel:

• Offline Retail
• Online Platform
• Direct-to-consumer sales

The Offline Retail segment is expected to hold the largest market share in the market. Traditional garden centers, nurseries, supermarkets, and home improvement stores remain the primary sales channels due to their wide customer reach, physical product inspection, and immediate availability. Many consumers prefer in-person selection of plants, especially ornamental ones, for better quality assessment and personalized advice. Online platforms are rapidly growing, especially post-pandemic, due to convenience, home delivery, and the increasing use of digital platforms. Among these, Direct-to-Consumer sales hold the smallest share but present strong future potential through customized subscription boxes, live plant delivery, and branded gardening kits.