Nail Care Products Market By Product Type (Nail Polish, Nail Treatment, Nail Polish Remover, Nail Cleanser), By End-User (Men, Women), By Distribution Channel (E-commerce, Retail Stores), and Geography  

Nail Care Products Market size was valued at  USD 21.22 billion in 2022 and is poised to grow at a significant CAGR of 4.9% over 2023-2029. The key drivers are increasing emphasis on personal grooming and the growing popularity of nail art and nail enhancements. As consumers seek to express their individuality and enhance their appearance, the nail care products market demand for nail polishes, nail extensions, and nail accessories has witnessed significant growth. Rising disposable income and changing lifestyles of consumers, particularly in emerging economies. With higher purchasing power, consumers are willing to spend more on beauty and personal care products, including nail care products. Additionally, the availability of a wide range of innovative and trendy nail care products in the market further fuels the demand. The growing influence of social media and celebrity culture also plays a significant role in driving the market. Social media platforms provide a platform for individuals to showcase their nail art and designs, creating trends and influencing consumer preferences. Celebrities and influencers endorsing nail care products through social media platforms also contribute to increased consumer awareness and demand. Overall, the increasing focus on personal grooming, changing consumer lifestyles, social media influence, and ease of product availability are key drivers propelling the nail care products market growth.

Nail Care Products Market Key Developments:

• In February 2023, OPI launched a new nail polish collection in collaboration with the popular video game "Animal Crossing." The collection includes six shades of nail polish inspired by the game's characters and locations.
• In March 2023, Sally Hansen launched a new nail polish collection in collaboration with the popular singer Selena Gomez. The collection includes six shades of nail polish inspired by Gomez's personal style.