Nail Care Products Market: By Product Type (Nail Polish, Nail Treatment, Nail Polish Remover, Nail Cleanser), By End-User (Men, Women), By Distribution Channel (E-commerce, Retail Stores), and Geography  

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Nail Care Products Market size was valued at  USD 22.11 billion in 2023 and is poised to grow at a significant CAGR of 5.4% from 2024-2030. The key drivers are increasing emphasis on personal grooming and the growing popularity of nail art and nail enhancements. As consumers seek to express their individuality and enhance their appearance, the nail care products market demand for nail polishes, nail extensions, and nail accessories has witnessed significant growth. Rising disposable income and changing lifestyles of consumers, particularly in emerging economies. With higher purchasing power, consumers are willing to spend more on beauty and personal care products, including nail care products. Additionally, the availability of a wide range of innovative and trendy nail care products in the market further fuels the demand. The growing influence of social media and celebrity culture also plays a significant role in driving the market. Social media platforms provide a platform for individuals to showcase their nail art and designs, creating trends and influencing consumer preferences. Celebrities and influencers endorsing nail care products through social media platforms also contribute to increased consumer awareness and demand. Overall, the increasing focus on personal grooming, changing consumer lifestyles, social media influence, and ease of product availability are key drivers propelling the nail care products market growth.


Nail Care Products Market Key Developments:
  • In February 2023, OPI launched a new nail polish collection in collaboration with the popular video game "Animal Crossing." The collection includes six shades of nail polish inspired by the game's characters and locations.
  • In March 2023, Sally Hansen launched a new nail polish collection in collaboration with the popular singer Selena Gomez. The collection includes six shades of nail polish inspired by Gomez's style.

Nail Care Products Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

5.4%

Largest Market

Asia Pacific

Fastest Growing Market

Asia Pacific
Nail Care Products Market Dynamics

The availability of nail care products through various distribution channels is a key driver in the global nail care products market. With the expansion of e-commerce platforms, brick-and-mortar retail stores, and specialty beauty stores, consumers have easy access to a wide range of nail care products. This widespread availability and convenience of purchasing nail care products contribute to market growth. Additionally, the growing beauty and personal care industry, increasing disposable income, and changing fashion trends are also driving the demand for nail care products. Consumers are seeking innovative and high-quality nail care products, leading to the introduction of new products and the expansion of the market globally.

Nail Care Products Market Segmentation

By Product Type
  • Nail Polish
  • Nail Treatment
  • Nail Polish Remover
  • Nail Cleanser
By Distribution Channel
  • E-Commerce
  • Retail Stores
By End User
  • Men
  • Women
By Geography
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • MEA

Frequently Asked Questions

The acupuncture market size was valued at USD 22.11 billion in 2023

The acupuncture market key players are: Coty Inc. Estée Lauder Companies, Inc. L'Oréal S.A. Revlon, Inc. Shiseido Company, Limited. Amorepacific Corporation Procter & Gamble Co. Avon Products, Inc. Chanel S.A. Kao Corporation.

The slam technology market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1. Executive Summary
2. Global Nail Care Products Market Introduction 
2.1.Global Nail Care Products Market  - Taxonomy
2.2.Global Nail Care Products Market  - Definitions
2.2.1.Product Type 
2.2.2.Distribution Channel
2.2.3.End Users
2.2.4.Region
3. Global Nail Care Products Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4. Global Nail Care Products Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5. Global Nail Care Products Market  By Product Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Nail Polish
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Nail Treatment
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Nail Polish Remover
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Nail Cleanser
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
6. Global Nail Care Products Market  By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. E-Commerce
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Retail Stores
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
7. Global Nail Care Products Market  By End Users, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Men
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Women
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
8. Global Nail Care Products Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9. North America Nail Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. Product Type  Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Nail Polish
9.1.2.Nail Treatment
9.1.3.Nail Polish Remover
9.1.4.Nail Cleanser
9.2.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.E-Commerce
9.2.2.Retail Stores
9.3.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Men
9.3.2.Women
9.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10. Europe Nail Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Nail Polish
10.1.2.Nail Treatment
10.1.3.Nail Polish Remover
10.1.4.Nail Cleanser
10.2.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.E-Commerce
10.2.2.Retail Stores
10.3.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Men
10.3.2.Women
10.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
10.4.6.Rest of EU
11. Asia Pacific (APAC) Nail Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Nail Polish
11.1.2.Nail Treatment
11.1.3.Nail Polish Remover
11.1.4.Nail Cleanser
11.2.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.E-Commerce
11.2.2.Retail Stores
11.3.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Men
11.3.2.Women
11.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12. Middle East and Africa (MEA) Nail Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Nail Polish
12.1.2.Nail Treatment
12.1.3.Nail Polish Remover
12.1.4.Nail Cleanser
12.2.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.E-Commerce
12.2.2.Retail Stores
12.3.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Men
12.3.2.Women
12.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13. Latin America Nail Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Nail Polish
13.1.2.Nail Treatment
13.1.3.Nail Polish Remover
13.1.4.Nail Cleanser
13.2.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.E-Commerce
13.2.2.Retail Stores
13.3.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Men
13.3.2.Women
13.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Coty Inc.
14.2.2.Estée Lauder Companies, Inc.
14.2.3.L'Oréal S.A.
14.2.4.Revlon, Inc.
14.2.5.Shiseido Company, Limited.
14.2.6.Amorepacific Corporation
14.2.7.Procter & Gamble Co.
14.2.8.Avon Products, Inc.
14.2.9.Chanel S.A.
14.2.10.Kao Corporation.
15. Research Methodology 
16. Appendix and Abbreviations 
  • Coty Inc.
  • Estée Lauder Companies, Inc.
  • L'Oréal S.A.
  • Revlon, Inc.
  • Shiseido Company, Limited.
  • Amorepacific Corporation
  • Procter & Gamble Co.
  • Avon Products, Inc.
  • Chanel S.A.
  • Kao Corporation.

Adjacent Markets