Nail Care Products Market By Product Type (Nail Polish, Nail Treatment, Nail Polish Remover, Nail Cleanser), By End-User (Men, Women), By Distribution Channel (E-commerce, Retail Stores), and Geography  

Purchase Option

$ 3000
$ 4400
$ 6600
$ 8900

Nail Care Products Market size was valued at  USD 21.22 billion in 2022 and is poised to grow at a significant CAGR of 4.9% over 2023-2029. The key drivers are increasing emphasis on personal grooming and the growing popularity of nail art and nail enhancements. As consumers seek to express their individuality and enhance their appearance, the nail care products market demand for nail polishes, nail extensions, and nail accessories has witnessed significant growth. Rising disposable income and changing lifestyles of consumers, particularly in emerging economies. With higher purchasing power, consumers are willing to spend more on beauty and personal care products, including nail care products. Additionally, the availability of a wide range of innovative and trendy nail care products in the market further fuels the demand. The growing influence of social media and celebrity culture also plays a significant role in driving the market. Social media platforms provide a platform for individuals to showcase their nail art and designs, creating trends and influencing consumer preferences. Celebrities and influencers endorsing nail care products through social media platforms also contribute to increased consumer awareness and demand. Overall, the increasing focus on personal grooming, changing consumer lifestyles, social media influence, and ease of product availability are key drivers propelling the nail care products market growth.

Nail Care Products Market Key Developments:
  • In February 2023, OPI launched a new nail polish collection in collaboration with the popular video game "Animal Crossing." The collection includes six shades of nail polish inspired by the game's characters and locations.
  • In March 2023, Sally Hansen launched a new nail polish collection in collaboration with the popular singer Selena Gomez. The collection includes six shades of nail polish inspired by Gomez's personal style.

Nail Care Products Market Summary

Study Period


Base Year




Largest Market

Asia Pacific

Fastest Growing Market

Asia Pacific
Nail Care Products Market Dynamics

The availability of nail care products through various distribution channels is a key driver in the global nail care products market. With the expansion of e-commerce platforms, brick-and-mortar retail stores, and specialty beauty stores, consumers have easy access to a wide range of nail care products. This widespread availability and convenience of purchasing nail care products contribute to market growth. Additionally, the growing beauty and personal care industry, increasing disposable income, and changing fashion trends are also driving the demand for nail care products. Consumers are seeking innovative and high-quality nail care products, leading to the introduction of new products and the expansion of the market globally.

Key Features of the Reports

  • The nail care products market report provides granular level information about market size, regional market share, historic market (2018-2022), and forecast (2023-2029).
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and startup details that are actively working in the market.
  • The report provides a plethora of information about market entry strategies.

Nail Care Products Market Segmentation

By Product Type
  • Nail Polish
  • Nail Treatment
  • Nail Polish Remover
  • Nail Cleanser
By Distribution Channel
  • E-Commerce
  • Retail Stores
By End User
  • Men
  • Women
By Geography
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • MEA

Frequently Asked Questions

Nail care products refer to a range of products designed to enhance the health and appearance of nails. They include nail polish, nail polish removers, nail treatments, cuticle oils, nail strengtheners, and nail accessories.

The key factors driving the global nail care products market include increasing awareness about personal grooming, rising disposable income, changing fashion trends, growing beauty and salon industry, and the influence of social media on beauty trends.

Nail care products are typically sold through various distribution channels, including beauty and cosmetic stores, online retail platforms, supermarkets and hypermarkets, specialty stores, and salons and spas.

  • Coty Inc.
  • Estée Lauder Companies, Inc.
  • L'Oréal S.A.
  • Revlon, Inc.
  • Shiseido Company, Limited.
  • Amorepacific Corporation
  • Procter & Gamble Co.
  • Avon Products, Inc.
  • Chanel S.A.
  • Kao Corporation.