Packaging Printing Market: By Printing Ink (Aqueous, and UV-Based), By Printing Technology (Flexography, Gravure, Digital Printing, and Screen Printing), By Packaging Type (Plastic, Glass, Metal, Labels & Tags, and Flexible), By Application (Food & Beverages, Homecare & Cosmetics, and Pharmaceuticals), and Geography

Packaging Printing Market was valued at USD 382,281.3 million in 2023 and is growing at a CAGR of 4.6% from 2024 to 2030. Packaging printing is defined as the process of labeling packages in written form, electronic or graphical representations, which is intended to create brand awareness. The packaging printing sector makes use of various technologies, be it digital printing, flexography, rotogravure, and so on alongside inks to meet several end-use customer demands. Aesthetic appeal and digital printing, personalized or custom packaging, seasonal festive prints, 3D graphical pictures or holograms, and texts with different fonts among others have been contributing to the growth of the packaging printing market.

Moreover, the arrival of smart packaging options comprising AI, augmented reality, scannable QR codes, RFID chips and so on along with the growing adoption of digital printing are some of the major factors driving the printed packaging market. Plateless digital printing allows multi-product, low-volume printing feasible and cheaper in a limited printing period due to which the demand for digital printing is rising. In addition, a restricted printing time allows various printing patterns, depending on individual needs, seasons, or creativeness which provides a massive opportunity to the packaging printing market. However, high initial capital expenditure is projected to obstruct the growth of the packaging printing market due to the rubber plate fixation in printing plates and their inapplicability for heavy goods.

Packaging Printing Market Key Developments:

• In August 2023, Mondi and Amcor made a joint venture to innovate a new global leader in sustainable packaging. The advanced company will have a shared revenue of over €15 billion and will be the world's largest producer of paper and film packaging
• In July 2023, Tetra Pak initiated a new paperboard-based packaging solution for liquid foods. These latest packaging is made from 100% renewable materials and is biodegradable.
• In June 2023, ePac Flexible Packaging, a leading US-based digital printing company was acquired by Huhtamaki. The acquisition will enable Huhtamaki to expand its digital printing capabilities and offer its customers a broader range of packaging solutions.
• In May 2023, CCL Industries made a new investment of CAD 30 million in a new digital printing facility in Canada. The new facility will be active from 2024 and will yield sustainable packaging for the food and beverage industry.