Promotional Packaging Market: By Material (Paper, Form, Plastic, Glass, Metal), By Application (Food & Beverages, Personal care, Pharmaceuticals, Electronics, Automotive, Others), By End User (Hypermarket, Supermarket, Departmental stores, Speciality stores, Convenience Store, Others) and Geography

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Promotional Packaging Market size is valued at USD x million in 2022 and is poised to grow at a CAGR of 6.5% from 2023 to 2029. The global market provides a detailed overview of the market, and that has been segmented by material, application, and the end-user. The promotional packaging market has been segmented into paper, form, plastic, glass, and metal by material. The paper segment is likely to be the largest and fastest-growing segment in terms of products. Based on application, the promotional packaging is segmented into Food & Beverages, Personal care, Pharmaceuticals, Electronics, Automotive, and Others. Among these, the Food & Beverages segment is predicted to register the fastest growth rate during 2022-2028. Based on the end-user, the promotional packaging market is segmented into Hypermarket, Supermarket, Departmental stores, Speciality stores, Convenience stores, and Others. According to precision business insights, hypermarkets and supermarkets are expected to hold the most significant share in the forecast period.

Promotional Packaging Market Key Developments:

  • Menasha Packaging Company, LLC, a subsidiary of Menasha Corporation, signed an agreement to acquire the assets of Color-Box, a business unit of Georgia-Pacific, LLC. The acquisition is expected to close in early summer 2022.

Promotional Packaging Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

6.5%

Largest Market

Asia-Pacific

Fastest Growing Market

North America

Promotional Packaging Market Dynamics

The market is driven by promotional packaging, which gives more miniature packs more visibility and improves the product's aesthetics, increasing the product's real shelf presence. Promotional bags are increasingly being utilized to drive market share in high-competition categories such as packaged goods and personal care.

Promotional Packaging Market Segmentation

By Material Type

  • Paper,
  • Form,
  • Plastic,
  • Glass,
  • Metal

By Application

  • Food & Beverages,
  • Personal care,
  • Pharmaceuticals,
  • Electronics,
  • Automotive,
  • Others

By End User

  • Hypermarket,
  • Supermarket,
  • Departmental stores,
  • Speciality stores,
  • Convenience Store,
  • Others

Frequently Asked Questions

The Promotional Packaging Market is projected to expand at a CAGR of 6.5% during the forecast period.

The major players in the global promotional packaging market are Menasha Packaging Company, DS Smith, Sonoco Products Company, Smurfit Kappa Display, International Paper, Georgia-Pacific LLC, WestRock Company, FFR Merchandising Felbro, etc.

North America is the fastest-growing region for Promotional Packaging Market

Key Features of the Report

  • The promotional packaging market report provides granular level information about the market size, regional market share, historic market (2018-2022) and forecast (2023-2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1. Executive Summary
2. Global Promotional Packaging Market Introduction
2.1. Global Promotional Packaging Market Taxonomy
2.2. Global Promotional Packaging Market Definitions
2.2.1. By Material
2.2.2. By Application
2.2.3. By End User
2.2.4. By Region
3. Global Promotional Packaging Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Promotional Packaging Market Dynamic Factors - Impact Analysis
3.6. Global Promotional Packaging Market Competition Landscape
4. Global Promotional Packaging Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Promotional Packaging Market, By Material, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.1. Paper
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Form
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Plastic
5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
5.4. Glass
5.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.4.3. Market Opportunity Analysis
5.5. Metal
5.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.5.3. Market Opportunity Analysis
6. Global Promotional Packaging Market, By Application, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.1. Food & Beverages
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Personal care
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Pharmaceuticals
6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Electronics
6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
6.5. Automotive
6.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.5.3. Market Opportunity Analysis
6.6. Others
6.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.6.3. Market Opportunity Analysis
7. Global Promotional Packaging Market, By End User, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.1. Hypermarket
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Supermarket
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Departmental stores
7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Specialty stores
7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
7.5. Convenience Store
7.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.5.3. Market Opportunity Analysis
7.6. Others
7.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.6.3. Market Opportunity Analysis
8. Global Promotional Packaging Market Forecast, By Region, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.1. North America
8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Europe
8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Asia-Pacific
8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Latin America
8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Middle East and Africa
8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Global Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Region, 2023 - 2029
9. North America Promotional Packaging Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
9.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.1.1. Paper
9.1.2. Form
9.1.3. Plastic
9.1.4. Glass
9.1.5. Metal
9.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.2.1. Food & Beverages
9.2.2. Personal care
9.2.3. Pharmaceuticals
9.2.4. Electronics
9.2.5. Automotive
9.2.6. Others
9.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.3.1. Hypermarket
9.3.2. Supermarket
9.3.3. Departmental stores
9.3.4. Speciality stores
9.3.5. Convenience Store
9.3.6. Others
9.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.4.1. USA
9.4.2. Canada
9.5. North America Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029
9.6. North America Promotional Packaging Market Dynamics Trends
10. Europe Promotional Packaging Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
10.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.1.1. Paper
10.1.2. Form
10.1.3. Plastic
10.1.4. Glass
10.1.5. Metal
10.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.2.1. Food & Beverages
10.2.2. Personal care
10.2.3. Pharmaceuticals
10.2.4. Electronics
10.2.5. Automotive
10.2.6. Others
10.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Hypermarket
10.3.2. Supermarket
10.3.3. Departmental stores
10.3.4. Speciality stores
10.3.5. Convenience Store
10.3.6. Others
10.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.4.1. Germany
10.4.2. UK
10.4.3. France
10.4.4. Spain
10.4.5. Italy
10.4.6. Russia
10.4.7. Rest of Europe
10.5. Europe Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029
10.6. Europe Promotional Packaging Market Dynamics Trends
11. Asia-Pacific Promotional Packaging Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
11.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.1.1. Paper
11.1.2. Form
11.1.3. Plastic
11.1.4. Glass
11.1.5. Metal
11.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.2.1. Food & Beverages
11.2.2. Personal care
11.2.3. Pharmaceuticals
11.2.4. Electronics
11.2.5. Automotive
11.2.6. Others
11.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Hypermarket
11.3.2. Supermarket
11.3.3. Departmental stores
11.3.4. Speciality stores
11.3.5. Convenience Store
11.3.6. Others
11.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.4.1. China
11.4.2. India
11.4.3. Japan
11.4.4. ASEAN
11.4.5. Australia & New Zealand
11.4.6. Rest of Asia-Pacific
11.5. Asia-Pacific Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029
11.6. Asia-Pacific Promotional Packaging Market Dynamics Trends
12. Latin America Promotional Packaging Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
12.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.1.1. Paper
12.1.2. Form
12.1.3. Plastic
12.1.4. Glass
12.1.5. Metal
12.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.2.1. Food & Beverages
12.2.2. Personal care
12.2.3. Pharmaceuticals
12.2.4. Electronics
12.2.5. Automotive
12.2.6. Others
12.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Hypermarket
12.3.2. Supermarket
12.3.3. Departmental stores
12.3.4. Speciality stores
12.3.5. Convenience Store
12.3.6. Others
12.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.4.1. Brazil
12.4.2. Mexico
12.4.3. Rest of Latin America
12.5. Latin America Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029
12.6. Latin America Promotional Packaging Market Dynamics Trends
13. Middle East and Africa Promotional Packaging Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
13.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.1.1. Paper
13.1.2. Form
13.1.3. Plastic
13.1.4. Glass
13.1.5. Metal
13.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.2.1. Food & Beverages
13.2.2. Personal care
13.2.3. Pharmaceuticals
13.2.4. Electronics
13.2.5. Automotive
13.2.6. Others
13.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Hypermarket
13.3.2. Supermarket
13.3.3. Departmental stores
13.3.4. Speciality stores
13.3.5. Convenience Store
13.3.6. Others
13.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.4.1. Gulf Cooperation Council (GCC) Countries
13.4.2. South Africa
13.4.3. Rest of MEA
13.5. MEA Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029
13.6. MEA Promotional Packaging Market Dynamics Trends
14. Competition Landscape 
14.1. Strategic Dashboard of Top Market Players
14.2. Company Profiles (Introduction, Financial Analysis, Key Materials, Key Developments, Strategies, and SWOT Analysis)
14.2.1. DS Smith
14.2.2. FFR Merchandising Felbro, Inc.
14.2.3. Georgia-Pacific LLC
14.2.4. International Paper
14.2.5. Menasha Packaging Company, LLC
14.2.6. Smurfit Kappa Display
14.2.7. Sonoco Products Company
14.2.8. WestRock Company
15. Research Methodology
16. Key Assumptions and Acronyms
  • DS Smith
  • FFR Merchandising Felbro, Inc.
  • Georgia-Pacific LLC
  • International Paper
  • Menasha Packaging Company, LLC
  • Smurfit Kappa Display
  • Sonoco Products Company
  • WestRock Company

Adjacent Markets