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Muni Kumar Meravath is a seasoned Healthcare Market Research Analyst with over 6 years of experience in the healthc.....
Continence Care Market: By Product Type, By Age Group, By End User and Region Forecast 2020-2031
Continence Care Market size was valued at US$ 19,850.2 million in 2024 and is projected to reach US$ 29,455.4 million by 2031 at a CAGR of 5.8% from 2025-2031. Moreover, the U.S Continence Care Market is projected to grow at 5.1% CAGR over the forecast period.
The market refers to the segment of the healthcare industry focused on products and solutions designed to manage urinary and fecal incontinence. It includes a wide range of devices such as absorbent products (pads, diapers, and liners), catheters, drainage bags, urinals, and skincare solutions that support hygiene and comfort for patients. The market serves individuals across different age groups, with a significant focus on the elderly population, individuals with chronic conditions, and patients recovering from surgeries or injuries that impact bladder and bowel control.
The market is experiencing steady growth, driven by the rising prevalence of incontinence-related disorders, an aging global population, and increasing awareness of personal hygiene and quality-of-life solutions. Advancements in product design, such as discreet, skin-friendly, and highly absorbent materials, have expanded consumer acceptance and demand. Additionally, the market benefits from growing healthcare expenditure, supportive reimbursement policies in developed economies, and the expansion of home healthcare services.
Based on the product type
Among the various product types, absorbent products are anticipated to be the leading driver of the market. This segment includes adult diapers, pads, liners, and pant-style products, which are widely preferred due to their ease of use, comfort, and discreet design. The rising geriatric population, increasing prevalence of urinary incontinence, and growing awareness about personal hygiene are fueling demand for these products. Innovations such as ultra-thin, highly absorbent, and skin-friendly materials further enhance adoption. The convenience offered by absorbent products for home healthcare and long-term care settings ensures that this segment remains the primary growth engine within the continence care market.
Based on the age group
Within the age-based segmentation, the geriatric segment is anticipated to be the leading driver of the market. Older adults are more susceptible to urinary and fecal incontinence due to age-related physiological changes, chronic illnesses, and reduced mobility. The increasing global elderly population, particularly in developed regions such as Europe and North America, is significantly boosting demand for continence care solutions. Products tailored for comfort, discretion, and skin protection, such as adult diapers and absorbent pads, are widely adopted in both home healthcare and long-term care facilities. This demographic trend ensures sustained market growth and positions the geriatric segment as a critical driver.
Based on the end user
Among the end-user segments, home healthcare is anticipated to be the leading driver of the market. With a growing preference for patient-centric care and cost-effective solutions, an increasing number of individuals are managing incontinence at home rather than relying solely on hospitals or long-term care facilities. The rise of the elderly population, combined with chronic conditions and mobility limitations, is driving demand for user-friendly absorbent products, catheters, and supportive accessories suitable for home use. Additionally, innovations in discreet, comfortable, and easy-to-use products enhance patient compliance. The expansion of home healthcare services and growing awareness about personal hygiene are reinforcing this segment as a key growth driver.
Study Period
2025-2031Base Year
2024CAGR
5.8%Largest Market
Asia-PacificFastest Growing Market
Europe
Rapid growth of the global geriatric population is expected to drive the market. Older adults are more prone to conditions such as urinary incontinence, prostate disorders, neurological diseases, and reduced pelvic muscle strength, all of which contribute to continence issues. With longer life expectancy and declining fertility rates, the proportion of individuals aged 65 and above is increasing significantly across both developed and emerging economies. This demographic shift creates sustained demand for continence care solutions, particularly absorbent products, catheters, and skin care accessories. Moreover, elderly patients are increasingly adopting advanced continence products designed to improve comfort, discretion, and mobility. Healthcare systems in countries like Japan, Germany, and Italy the aging population is among the fastest growing are also placing greater emphasis on long-term care services, further fueling product consumption. This demographic trend ensures a stable and long-term growth trajectory for the continence care market.
Despite the growing availability of continence care solutions, social stigma and lack of awareness remain major restraints for market expansion. Many individuals are experiencing urinary or fecal incontinence are reluctant to seek medical advice or use supportive products due to embarrassment and cultural taboos surrounding the condition. In several regions, particularly in developing countries, incontinence is often misunderstood or normalized as part of aging, leading to underreporting and inadequate treatment. This reluctance not only reduces early diagnosis but also delays adoption of available continence care products. Furthermore, the absence of targeted education campaigns and limited knowledge about product advancements hinder the ability of patients and caregivers to make informed choices. The stigma also impacts purchasing behaviour, as consumers may avoid buying continence products from retail outlets for fear of social judgment. Addressing these barriers requires consistent awareness initiatives and medical community engagement to normalize continence care as an essential healthcare need.
The growing emphasis on home healthcare presents a significant opportunity for the market. With healthcare systems worldwide shifting toward cost-effective, patient-centric care models, an increasing number of patients prefer to receive treatment and assistance in the comfort of their homes. This trend is particularly strong among elderly individuals, people with mobility impairments, and patients recovering from surgery. Home healthcare creates demand for user-friendly continence care products, such as easy-to-use catheters, disposable absorbent pads, and discreet wearable devices that allow patients to maintain dignity and independence. Furthermore, the integration of digital health solutions, such as smart sensors that monitor moisture levels in absorbent products, is making at-home continence care more efficient and less intrusive. The opportunity is especially pronounced in developed economies with strong reimbursement policies, while emerging markets are catching up due to the rising adoption of home-based elder care services. This shift provides long-term growth avenues for product manufacturers and service providers.
A key trend reshaping the continence care market is the introduction of technologically advanced and patient-friendly product designs. Manufacturers are increasingly focusing on developing products that not only address functional needs but also enhance comfort, discretion, and lifestyle compatibility. For example, innovations in absorbent products include ultra-thin materials with high absorbency, odor control technology, and breathable fabrics that reduce the risk of skin irritation. Catheter designs are also evolving, with hydrophilic coatings for easier insertion and reduced infection risks. Additionally, digital technologies are being integrated into continence care, such as wearable sensors that monitor urine output, providing real-time data to caregivers and healthcare professionals. These innovations are improving patient compliance, reducing the stigma associated with incontinence, and enabling proactive care management. As consumer expectations shift toward convenience and dignity, technologically enhanced products are emerging as a strong trend that differentiates leading players in the global continence care market.
Report Benchmarks |
Details |
Report Study Period |
2025-2031 |
Market Size in 2024 |
US$ 19,850.2 million |
Market Size in 2031 |
US$ 29,455.4 million |
Market CAGR |
5.8% |
By Product Type |
|
By Age Group |
|
By End User |
|
By Region |
|
According to PBI Analyst, the continence care market is witnessing steady growth globally, driven by rising prevalence of urinary and fecal incontinence, an expanding geriatric population, and increasing awareness of personal hygiene and quality-of-life improvements. The market encompasses a diverse range of products, including absorbent products, catheters, drainage bags, urinals, and skincare solutions, catering to hospitals, long-term care facilities, rehabilitation centers, and home healthcare settings. Technological innovations, such as ultra-thin, highly absorbent, and skin-friendly materials, as well as smart monitoring devices, are enhancing patient comfort and product adoption. Strong healthcare infrastructure in developed regions, coupled with emerging demand in Asia-Pacific, ensures the market’s continued expansion and evolving product sophistication.
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Continence Care Market size was valued at US$ 19,850.2 million in 2024 and is projected to reach US$ 29,455.4 million by 2031 at a CAGR of 5.8% from 2025-2031.
Absorbent products, such as adult diapers, pads, and liners, are the leading segment due to their widespread adoption, comfort, and convenience, especially among the elderly and home healthcare users.
The market is primarily driven by the rising geriatric population, increasing prevalence of incontinence, awareness about personal hygiene, and growing demand for home healthcare solutions.
Europe currently holds the largest market share due to established healthcare infrastructure and aging population, while Asia-Pacific is the fastest-growing region owing to rising awareness, improving healthcare access, and expanding elderly population.
Technological advancements, such as ultra-thin, highly absorbent, skin-friendly products, and smart monitoring devices, are enhancing patient comfort, compliance, and adoption across home healthcare and clinical settings.
1.Executive Summary |
2.Global Continence Care Market Introduction |
2.1.Global Continence Care Market - Taxonomy |
2.2.Global Continence Care Market - Definitions |
2.2.1.Product Type |
2.2.2.Age Group |
2.2.3.End User |
2.2.4.Region |
3.Global Continence Care Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Continence Care Market Analysis, 2020 - 2024 and Forecast 2025 - 2031 |
4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Continence Care Market By Product Type, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
5.1. Absorbent Products |
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Urinary Catheters |
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Drainage Bags |
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Urinals & Bedpans |
5.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Others |
5.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
6.Global Continence Care Market By Age Group, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
6.1. Pediatric |
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Adult |
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Geriatric |
6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
7.Global Continence Care Market By End User, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
7.1. Hospitals & Clinics |
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Long-Term Care Facilities |
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Home Healthcare |
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Rehabilitation Centers |
7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
7.5. Others |
7.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.5.3. Market Opportunity Analysis |
8.Global Continence Care Market By Region, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
8.1. North America |
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific (APAC) |
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Middle East and Africa (MEA) |
8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Latin America |
8.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9.North America Continence Care Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
9.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.1.1.Absorbent Products |
9.1.2.Urinary Catheters |
9.1.3.Drainage Bags |
9.1.4.Urinals & Bedpans |
9.1.5.Others |
9.2. Age Group Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.2.1.Pediatric |
9.2.2.Adult |
9.2.3.Geriatric |
9.3. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.3.1.Hospitals & Clinics |
9.3.2.Long-Term Care Facilities |
9.3.3.Home Healthcare |
9.3.4.Rehabilitation Centers |
9.3.5.Others |
9.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.4.1.United States of America (USA) |
9.4.2.Canada |
10.Europe Continence Care Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
10.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Absorbent Products |
10.1.2.Urinary Catheters |
10.1.3.Drainage Bags |
10.1.4.Urinals & Bedpans |
10.1.5.Others |
10.2. Age Group Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Pediatric |
10.2.2.Adult |
10.2.3.Geriatric |
10.3. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Hospitals & Clinics |
10.3.2.Long-Term Care Facilities |
10.3.3.Home Healthcare |
10.3.4.Rehabilitation Centers |
10.3.5.Others |
10.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Germany |
10.4.2.France |
10.4.3.Italy |
10.4.4.United Kingdom (UK) |
10.4.5.Spain |
11.Asia Pacific (APAC) Continence Care Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
11.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Absorbent Products |
11.1.2.Urinary Catheters |
11.1.3.Drainage Bags |
11.1.4.Urinals & Bedpans |
11.1.5.Others |
11.2. Age Group Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Pediatric |
11.2.2.Adult |
11.2.3.Geriatric |
11.3. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Hospitals & Clinics |
11.3.2.Long-Term Care Facilities |
11.3.3.Home Healthcare |
11.3.4.Rehabilitation Centers |
11.3.5.Others |
11.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.China |
11.4.2.India |
11.4.3.Australia and New Zealand (ANZ) |
11.4.4.Japan |
11.4.5.Rest of APAC |
12.Middle East and Africa (MEA) Continence Care Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
12.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Absorbent Products |
12.1.2.Urinary Catheters |
12.1.3.Drainage Bags |
12.1.4.Urinals & Bedpans |
12.1.5.Others |
12.2. Age Group Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Pediatric |
12.2.2.Adult |
12.2.3.Geriatric |
12.3. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Hospitals & Clinics |
12.3.2.Long-Term Care Facilities |
12.3.3.Home Healthcare |
12.3.4.Rehabilitation Centers |
12.3.5.Others |
12.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.GCC Countries |
12.4.2.South Africa |
12.4.3.Rest of MEA |
13.Latin America Continence Care Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
13.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Absorbent Products |
13.1.2.Urinary Catheters |
13.1.3.Drainage Bags |
13.1.4.Urinals & Bedpans |
13.1.5.Others |
13.2. Age Group Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Pediatric |
13.2.2.Adult |
13.2.3.Geriatric |
13.3. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Hospitals & Clinics |
13.3.2.Long-Term Care Facilities |
13.3.3.Home Healthcare |
13.3.4.Rehabilitation Centers |
13.3.5.Others |
13.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Brazil |
13.4.2.Mexico |
13.4.3.Rest of LA |
14. Competition Landscape |
14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
14.2.1.Essity AB |
14.2.2.Kimberly-Clark Corporation |
14.2.3.Coloplast A/S |
14.2.4.B.Braun Melsungen AG |
14.2.5.ConvaTec Group PLC |
14.2.6.Hollister Incorporated |
14.2.7.Medtronic PLC |
14.2.8.Teleflex Incorporated |
14.2.9.Wellspect Healthcare (Dentsply Sirona), |
14.2.10.Ontex Group NV |
15. Research Methodology |
16. Appendix and Abbreviations |
Key Market Players