Webtoons Market By Type (Comedy, Action, Romance, Horror, Sci-fi, and Others), Revenue Model (Advertisement Based, and Subscription Based), Application (Mobile, Laptop, Tablets, and Television), and Geography  

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Webtoons Market size is expected to be valued at USD 3,943.2 million in 2022 and is poised to grow at a significant CAGR of 31.2% over 2022–2028. Webtoons are digital comics or online comics that can be read on a mobile, smartphone, or tablet. Webtoons are a combination of ‘worldwide web’ and ‘cartoon’. They are vertical stripes that are read by scrolling up or down and they are alluring with visual texts and images. Webtoons market is primarily driven by the rise in the young population, they have much interest in watching and reading online content. Thus, webtoons have gained massive popularity among teenagers. Additionally, webtoons specialists and comic readers known as webtoons are now working on creating webtoons on applications namely Canvas, Medibang, Procreate, and others which also provide various online content by which this market has a chance to draw millions of customers. Webtoons can only be read online, and as the majority of them are quite short, there are not plenty of chapters to generate a print edition. Besides, various illustrators comprised of webtoons programmers are amateurs, resulting in the quality and level of webtoons stories being unsatisfactory to readers. Moreover, economic factors like inflation, income distribution, employment rate, demographics, GDP growth, etc. have a major impact on the webtoons market demand. People with higher disposable income tend to spend more on entertainment. People in developing countries are value sensitive and prefer to spend less on entertainment. However, India has one of the best broadcasting industries, and it is predicted to grow more in the teenage and youth population. All these factors might hinder the market growth nowadays as well as during the forecasted period. Webtoons are anticipated to provide substantial development potential since these digital comics are available at a low cost. The COVID-19 pandemic had influenced various industries. Still, the webtoons market share experienced a positive impact owing to an upsurge in the number of people watching webtoons as well as an increase in several many new players entering the webtoons industry. Due to lockdown imposed across various regions, social distancing norms, and work-from-home orders, people spend a lot of time on entertainment-related aspects.

Key Developments:

In July 2021, TopToon gained more than 200,000 subscribers in its opening month of service and reached its English-speaking worldwide fan base. In April 2022, Naver Webtoon, the popular South Korean webtoon publisher, launched new series of DC Comics webtoon dubbed Vixen.

Webtoons Market Summary

Study Period

2023-29

Base Year

2022

CAGR

31.2%

Largest Market

North American

Fastest Growing Market

Asia-Pacific
Webtoons Market Dynamics

The market for webtoons is growing due to the rising popularity of webtoons in the entertainment Sector. Such as, In India and Europe, webtoons are becoming very popular. By the Graphics India Group, Toonsutra, a well-known comic platform for mobile devices, was started in April 2021. Additionally, webtoons created on popular Indian TV episodes and films such as ‘The Legend of Hanuman’ and ‘Baahubali’ will be offered in the coming next years. Toonsutra is projected to become one of the furthermost important storytelling platforms for presenting entertaining and inventive comic stories across the globe. Furthermore, digital comic content is increasing speedily worldwide which undoubtedly expands the webtoon’s market size.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2017-2021), and forecast (2022-2028)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Webtoons Market Segmentation

Type
  • Comedy
  • Action
  • Romance
  • Horror
  • Sci-fi
  • Others
Revenue Model
  •  Advertisement Based
  • Subscription Based
Application
  • Mobile
  • Laptop
  • Tablets
  • Television
By Geography
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • MEA

Frequently Asked Questions

The webtoons market is projected to expand at a CAGR of 31.2% during the forecast period

NAVER Corp., ToryComics, Kakao Corp., Lezhin Entertainment, Tappytoon, Toomics Global, Ridibooks (RIDI Corp), KidariStudio, Webtoon Factory, Izneo Webtoon.

Europe is the fastest-growing region for webtoons market

1. Executive Summary
2. Global Webtoons Market Introduction
2.1. Global Webtoons Market – Taxonomy
2.2. Global Webtoons Market –Definitions
2.2.1. By Type
2.2.2. By Revenue Model
2.2.3. By Application
2.2.4. By Region
3. Global Webtoons Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Webtoons Market Dynamic Factors - Impact Analysis
3.6. Global Webtoons Market – Competition Landscape
4. Global Webtoons Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028
4.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Webtoons Market, By Types, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
5.1. Comedy
5.1.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Action
5.2.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Sci-Fic
5.3.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
5.4. Horror
5.4.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.4.3. Market Opportunity Analysis
5.5. Romance
5.5.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.5.3. Market Opportunity Analysis
5.6. Others
5.6.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
5.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.6.3. Market Opportunity Analysis
6. Global Webtoons Market, By Revenue Model, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
6.1. Subscription Based
6.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Adds bases
6.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
7. Global Webtoons Market Forecast, By Application, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
7.1. Mobile
7.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Laptop
7.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Tablets
7.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Television
7.4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
8. Global Webtoons Market Forecast, By Region, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.1. North America
8.1.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Europe
8.2.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Asia-Pacific
8.3.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Latin America
8.4.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Middle East and Africa
8.5.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Global Webtoons Market - Opportunity Analysis Index, By Types, By Revenue Model, By Application, and Region, 2022 - 2028
9. North America Webtoons Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
9.1. Types Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Comedy
9.1.2. Action
9.1.3. Sci-Fic
9.1.4. Horror
9.1.5. Romance
9.1.6. Others
9.2. Revenue Model Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.2.1. Subscription Based
9.2.2. Adds bases
9.3. Application Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.3.1. Mobile
9.3.2. Laptop
9.3.3. Tablets
9.3.4. Television
9.4. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.4.1. USA
9.4.2. Canada
9.5. North America Webtoons Market - Opportunity Analysis Index, By Types, By Revenue Model, By Application, and Country, 2022 - 2028
9.6. North America Webtoons Market Dynamics – Trends
10. Europe Webtoons Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
10.1. Types Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Comedy
10.1.2. Action
10.1.3. Sci-Fic
10.1.4. Horror
10.1.5. Romance
10.1.6. Others
10.2. Revenue Model Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Subscription Based
10.2.2. Adds bases
10.3. Application Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.3.1. Mobile
10.3.2. Laptop
10.3.3. Tablets
10.3.4. Television
10.4. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.4.1. Germany
10.4.2. UK
10.4.3. France
10.4.4. Spain
10.4.5. Italy
10.4.6. Russia
10.4.7. Rest of Europe
10.5. Europe Webtoons Market - Opportunity Analysis Index, By Types, By Revenue Model, By Application, and Country, 2022 - 2028
10.6. Europe Webtoons Market Dynamics – Trends
11. Asia-Pacific Webtoons Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
11.1. Types Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Comedy
11.1.2. Action
11.1.3. Sci-Fic
11.1.4. Horror
11.1.5. Romance
11.1.6. Others
11.2. Revenue Model Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Subscription Based
11.2.2. Adds bases
11.3. Application Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.3.1. Mobile
11.3.2. Laptop
11.3.3. Tablets
11.3.4. Television
11.4. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.4.1. China
11.4.2. India
11.4.3. Japan
11.4.4. ASEAN
11.4.5. Australia & New Zealand
11.4.6. Rest of Asia-Pacific
11.5. Asia-Pacific Webtoons Market - Opportunity Analysis Index, By Types, By Revenue Model, By Application, and Country, 2022 - 2028
11.6. Asia-Pacific Webtoons Market Dynamics – Trends
12. Latin America Webtoons Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
12.1. Types Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Comedy
12.1.2. Action
12.1.3. Sci-Fic
12.1.4. Horror
12.1.5. Romance
12.1.6. Others
12.2. Revenue Model Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Subscription Based
12.2.2. Adds bases
12.3. Application Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.3.1. Mobile
12.3.2. Laptop
12.3.3. Tablets
12.3.4. Television
12.4. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.4.1. Brazil
12.4.2. Mexico
12.4.3. Argentina
12.4.4. Rest of Latin America
12.5. Latin America Webtoons Market - Opportunity Analysis Index, By Types, By Revenue Model, By Application, and Country, 2022 - 2028
12.6. Latin America Webtoons Market Dynamics – Trends
13. Middle East and Africa Webtoons Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
13.1. Types Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Comedy
13.1.2. Action
13.1.3. Sci-Fic
13.1.4. Horror
13.1.5. Romance
13.1.6. Others
13.2. Revenue Model Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.2.1. Subscription Based
13.2.2. Adds bases
13.3. Application Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.3.1. Mobile
13.3.2. Laptop
13.3.3. Tablets
13.3.4. Television
13.4. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.4.1. Gulf Cooperation Council (GCC) Countries
13.4.2. Israel
13.4.3. South Africa
13.4.4. Rest of MEA
13.5. MEA Webtoons Market - Opportunity Analysis Index, By Types, By Revenue Model, By Application, and Country, 2022 - 2028
13.6. MEA Webtoons Market Dynamics – Trends
14. Competition Landscape
14.1. Strategic Dashboard of Top Market Players
14.2. Company Profiles (Introduction, Financial Analysis, Offerings, Key Developments, Strategies, and SWOT Analysis)
14.2.1. NHN Comico Corp
14.2.2. Sidewalk Group
14.2.3. Marvel Unlimited
14.2.4. Naver Webtoon Corp
14.2.5. Kakao Corp.
14.2.6. Lezhin Entertainment
14.2.7. Tappytoon
14.2.8. Bomtoon
14.2.9. Daum Webtoon and Company
14.2.10. Izneo Webtoon
15. Research Methodology
16. Key Assumptions and Acronyms
  • NAVER Corp.
  • ToryComics
  • Kakao Corp.
  • Lezhin Entertainment
  • Tappytoon
  • Toomics Global
  • Ridibooks (RIDI Corp)
  • KidariStudio
  • Webtoon Factory
  • Izneo Webtoon.